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Subseries: Subseries 7B. Program Utilization Records, 1957-1968Program utilization was a special aspect of education and research. The department
was initiated and financed in part through an FAE grant which began in February 1961.
At that time the department was apparently responsible to the VP for Network Affairs.
From 1961 to 1965 Henry C. Alter was Director of Program Utilization; in 1965 the name
was changed and Alter became Director of Educational Services, indicating a wider
scope and focus to his position. The Department of Educational Services was abolished
in July 1970. From the department's first annual report, dated September 1961, comes the following:
“The rationale for a Department of Program Utilization was stated in the
proposal to the Fund for Adult Education in October 1960, as follows: The time has come in the development of educational television where the mere
performance of the broadcast function, however skillfully done, is not enough. Good
educational practices demand more. One would hardly think of broadcasting to schools
without relating the program to the material being studied in the classroom.
Educators expect the television program to be integrated with other materials and
with the teacher's conduct of the class session. Should we ask less of educational
programs addressed to adults whose needs are as great and whose motivations are
often stronger? Must adult education programs always be broadcast to unsuspecting
and unattuned minds? The plant is built.... The logical next step, the imperative
step, in the development of educational television is the utilization aspect. Here
one re-examines the entire communications process--idea, substance, format,
production values, transmission factors, receiving environment, viewer preparation,
follow-up activities. Here one begins to realize educational goals. The department has conducted its activities in three major areas: 1. Acquainting
adult educators with opportunities inherent in cooperation with educational
television. 2. Arranging activities in direct support of NET programs. 3. Working with
publishers and others to create materials needed for multi-media programming. It
worked with all types of educational institutions and (national-local) organizations
promoting use of NET programs by groups on a planned basis thus adding to the size of
the NET audience and increasing the impact of its programming. Three broad types of material comprise these files; 1. Correspondence with outside
ETV and Adult Education organizations, including information syllabi on ETV courses;
2. The usual internal NET office records, viz. annual reports, staff papers, and
reports, memos to and from staff and other departments, statistics, lists, etc; and 3.
Utilization materials, plans for utilization, and requests for those materials from
viewers, stations, universities and other organizations. Category three accounts for
seven of the ten boxes. Some materials were formed into utilization packets relating to specific programs and
series, but the packets are not always complete in the archive. An especially complete
file is The Age of Kings, called
“best NET series ever.” (Wood, 496) Also noteworthy due to extensive
information on them in other files are The
Environmental Revolution, Population, and History of the
Negro People. Arrangement is an alphabetical subject file with viewer and institutional response
letters separate and last under “Programs;” all chronological within
folders. The person most in evidence in the files besides Alter is Donley Fedderson, Director
of Television Programming.
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Box
1
Folder
1
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American Assembly, 1961-1962
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Box
1
Folder
2
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American Association of University Women, 1960-1964
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Box
1
Folder
3
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American Council for Better Broadcasts, 1963-1964
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Box
1
Folder
4
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Annual Report, 1961 September
20
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Box
1
Folder
5
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CAAE (Canadian Association for Adult Education), 1964-1965
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Box
1
Folder
6
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Chicago Council on Foreign Relations, 1961
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Box
1
Folder
7
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CNO (Council on National Organizations) Correspondence, 1965
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Box
1
Folder
8
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CNO Conference, 1962-1963
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Box
1
Folder
9
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CNO TV Committee, 1962
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Box
1
Folder
10
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Departmental Annual Reports, 1961
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Box
1
Folder
11
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Education and Employment of Women, 1963-1964
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Box
1
Folder
12
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Educational Media Council, 1966
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Box
2
Folder
1
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Educational Media Council, 1965
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Box
2
Folder
2
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Fedderson, Donley, 1961-1963
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Box
2
Folder
3
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Freedom House, 1965
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Box
2
Folder
4
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Griffin, Arthur, 1962-1963
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Box
2
Folder
5
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Inside Channels1961
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Box
2
Folder
6
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International BFA, 1961-1963
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Box
2
Folder
7
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Johnson Foundation, 1961-1963
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Box
2
Folder
8
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KAET, Phoenix, Arizona - Audience Response, 1964
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Box
2
Folder
9
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Mailing Lists, 1963
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Box
2
Folder
10
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Michigan State College, Telecourse Syllabus
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Box
2
Folder
11
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NET Film Service, 1961
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Box
2
Folder
12
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Network Affairs, 1963
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Box
2
Folder
13
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NHSC (National Home Study Council), 1963
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Box
2
Folder
14
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Organized Teaching of Executive Development, 1955
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Box
2
Folder
15
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Pending Projects, 1962
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Box
2
Folder
16
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Press Releases, 1962
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Box
2
Folder
17
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Printed Material, 1963-1964
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Box
2
Folder
18
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Program Inventory, 1961
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Box
3
Folder
1
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Program Previews, 1961-1962
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Box
3
Folder
2
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Project for Literary Education - Arithmetic Series
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Box
3
Folder
3
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Proposal, 1961
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Box
3
Folder
4
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Public Affairs Committee, 1961-1962
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Box
3
Folder
5
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Retirement Planning News, 1963
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Box
3
Folder
6
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Staff Meetings, 1961-1962
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Box
3
Folder
7
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Staff Papers, 1961-1965
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Box
3
Folder
8
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Station Statistics, 1962-1964
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Box
3
Folder
9
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UNESCO (United Nations Educational, Scientific, and Cultural Organization),
1966
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Box
3
Folder
10
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University of Sheffield, 1962-1963
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Box
3
Folder
11
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University of Washington - Television Syllabus
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Box
3
Folder
12
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WKNO, Memphis, Tennessee - Streamlined Reading 1957-1958
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Programs
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Box
3
Folder
13
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African Writers Today,
1964
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Box
3
Folder
14
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The Age of Kings - Basic
Utilization Plans, 1961
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Box
3
Folder
15
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The Age of Kings -
Correspondence, stations 1961-1969
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Box
3
Folder
16
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The Age of Kings -
Correspondence, University 1961-1962
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Box
3
Folder
17
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The Age of Kings -
Correspondence, Weiner, Albert 1961-1962
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Box
3
Folder
18
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The Age of Kings -
Requests for Publications, 1963-1967
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Box
4
Folder
1
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The Age of Kings -
Requests for Publications, 1962
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Box
4
Folder
2
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The Age of Kings -
Requests for Publications, 1961
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Box
4
Folder
3
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The Age of Kings -
Requests for Publications, 1961-1962
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Box
4
Folder
4
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The Age of Kings -
Requests for Publications, 1961-1962
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Box
4
Folder
5
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The Age of Kings -
Program Information, 1961-1962
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Box
4
Folder
6
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American Business System, 1962-1965
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Box
4
Folder
7
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An Essay on Death,
1964-1967
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Box
4
Folder
8
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Challenge of Change,
1962-1967
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Box
4
Folder
9
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Choice, 1965-1967
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Box
4
Folder
10
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Discovery - Teacher's
Guide
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Box
4
Folder
11
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Dynamics for Leadership
- Business, 1960-1964
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Box
5
Folder
1
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Dynamics for Leadership
- College and Organizations, 1961-1963
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Box
5
Folder
2
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Dynamics for Leadership
- Requests for Publications, 1965-1967
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Box
5
Folder
3
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Dynamics for Leadership
- Requests for Publications, 1964
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Box
5
Folder
4
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Environmental Revolution, 1963-1965
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Box
5
Folder
5
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Experiment, 1966-1967
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Box
5
Folder
6
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Exploring the Universe -
Business, 1962-1963
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Box
6
Folder
1
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Exploring the Universe -
Requests for Publications, 1963-1966
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Box
6
Folder
2
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Focus on Behavior -
Business, 1964
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Box
6
Folder
3
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Focus on Behavior -
Requests for Publications, 1965-1968
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Box
6
Folder
4
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Focus on Behavior -
Requests for Publications, 1963-1964
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Box
6
Folder
5
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Focus on Behavior -
Requests for Publications, 1962-1963
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Box
7
Folder
1
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Great Decisions,
1964
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Box
7
Folder
2-5
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History of the Negro People, 1965-1968
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Box
8
Folder
1
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Legacy, 1964-1967
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Box
8
Folder
2
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Metropolis: Creator or Destroyer, 1963-1965
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Box
8
Folder
3
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Of Time, Work and Leisure 1961-1964
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Box
8
Folder
4
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Population - Business,
1962-1965
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Box
8
Folder
5
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Population - Requests
for Publications, 1966-1967
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Box
8
Folder
6
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Population - Requests
for Publications, 1965
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Box
8
Folder
7
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Population - Requests
for Publications (postcards)
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Box
9
Folder
1
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Population - Requests
for Publications (postcards)
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Box
9
Folder
2-4
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Preparing your Child for Reading, 1963-1968
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Box
9
Folder
5
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Regional Plan Part I,
1961-1963
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Box
9
Folder
6
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Regional Plan Part II,
1963
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Box
9
Folder
7
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J. D. Salinger,
1966-1968
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Box
9
Folder
8
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Tanzania: The Quiet Revolution
- Business, 1965-1967
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Box
10
Folder
1
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Tanzania: The Quiet Revolution
- Requests, 1966
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Box
10
Folder
2
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This New House,
1962
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Box
10
Folder
3
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Time for Living,
1962-1966
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Box
10
Folder
4
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Vice President Hubert Humphrey, 1965-1968
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