Dore Schary Papers, circa 1920-1980

Container Title
Sales, 1944-1957
Quantity: 20 boxes (12.2 cubic feet) 
Scope and Content Note: Sales includes: Matthew J. Culligan Papers; George H. Frey Papers; John K. Herbert Papers; Reynold B. Kraft Papers; Lewis W. Marcy Papers; Salesmen's Files; Walter D. Scott Papers.
Culligan, Matthew J. (1918-). Papers, 1955
Quantity: 3 boxes (1.8 cubic feet) 
Scope and Content Note: Papers of a sales manager of the television network. As a subordinate of George H. Frey during 1955, Culligan's responsibilities generally reflected the creative aspect of sales and the development of new business. Like the papers of other television salespeople, Culligan's papers are divided into four alphabetical categories: SUBJECT FILES, DEPARTMENTAL FILES, PROGRAM FILES, and ADVERTISERS FILES. The subject files contain correspondence, memoranda, and reports pertaining to promotional campaigns such as Today-Home-Tonight, sales presentations to various prospective customers, and other topics. The departmental files contain information on the interpretive, creative, and regional subdivision of television sales such as children's program sales, sports program sales, sales development, and the central and western regions sales divisions, but less documentation pertaining to his superiors or to other departments in the NBC organization. An important exception is the material on the joint sales-program department meetings which may be found with the subject files. Some information on programs such as Home, NBC Matinee Theatre, and the network's coverage of the 1956 election are in this section. Although the majority of such material is located in the program files, additional information may be found in the advertisers files under the name of the client.
Subject Files
Box   389
Folder   1
Advertisements
Box   389
Folder   2
Advertising Agencies
Box   389
Folder   3
American Federation of Radio and Television Artists
Box   389
Folder   4
Availabilities
Box   389
Folder   5
Booster Kit
Box   389
Folder   6
Color TV
Box   389
Folder   7
Columbia Broadcasting System
Box   389
Folder   8
Department Stores
Box   389
Folder   9
Fort Wayne Study
Box   389
Folder   10
Good Housekeeping Buying Guide
Box   389
Folder   11
Kinescopes
Box   389
Folder   12
Miscellaneous Subjects
Box   389
Folder   13
Political Sales
Box   389
Folder   14
Pre-emption Schedules
Presentations
Box   389
Folder   15
General
Box   389
Folder   16
Closed Circuit Presentations
Box   389
Folder   17
Program Ideas
Promotions
Box   389
Folder   18
Color Spread
Box   389
Folder   19
Form Letters
Box   390
Folder   1
Miscellaneous Promotional Campaigns
Today-Home-Tonight
Box   390
Folder   2
1955 January-June
Box   390
Folder   3
1955 July-December
Box   390
Folder   4
Prospects
Box   390
Folder   5
Sales-Program Department Meetings
Box   390
Folder   6
Spectaculars
Box   390
Folder   7
Station Correspondence
Box   390
Folder   8
Summer Plans
Box   390
Folder   9
Tide Correspondence
Box   390
Folder   10
Time Commitments
Departmental Files
Box   390
Folder   11
Advertising and Promotion
Box   390
Folder   12
Central Sales Division
Box   390
Folder   13
Children's Program Sales Department
Box   390
Folder   14
Co-operative Sales Department
Box   390
Folder   15
Detroit
Box   390
Folder   16
Frey, George
Box   390
Folder   17
Merchandising Department
Box   390
Folder   18
Program Department
Box   391
Folder   1
Research and Planning Department
Box   391
Folder   2
Sarnoff, R. W.
Box   391
Folder   3
Sports Program Sales
Box   391
Folder   4
Telesales Department
Box   391
Folder   5
Television Sales Department
Box   391
Folder   6
Television Sales Development
Box   391
Folder   7
Weaver, Sylvester
Western Sales Division
Program Files
Box   391
Folder   9
Book-of-the-Month Theatre
Box   391
Folder   10-11
B-C
Box   391
Folder   12
Ding Dong School
Box   391
Folder   13
Do It Yourself
Box   391
Folder   14
D
Box   391
Folder   15
Emmy Award Show
Box   391
Folder   16
F-G
Box   391
Folder   17
Hallmark Hall of Fame
Box   391
Folder   18
Home
Box   391
Folder   19
Howdy-Doody
Box   391
Folder   20-22
H, L-M
Box   391
Folder   23
Miscellaneous Programs
Box   391
Folder   24
Monitor
Box   391
Folder   25
NBC Matinee Theatre
Box   391
Folder   26
N
Box   391
Folder   27
Perry Como Show
Box   391
Folder   28
Pinky Lee
Box   391
Folder   29
Project 20
Box   391
Folder   30-33
O-T
Box   391
Folder   34
Wide, Wide World
Box   391
Folder   35
World of Mr. Sweeney
Box   391
Folder   36-37
W-Z
Advertisers Files
Box   391
Folder   38
General
Box   391
Folder   39
Alcoa
Box   391
Folder   40
American Chicle
Box   391
Folder   41
Armstrong Cork Company
Box   391
Folder   42-43
A-B
Box   391
Folder   44
Carnation Company
Box   391
Folder   45
Charles Antell Inc.
Box   391
Folder   46
Coca Cola Company
Box   391
Folder   47
Colgate Palmalive
Box   391
Folder   48
C
Box   391
Folder   49
Down Chemical Company
Box   391
Folder   50-52
D-F
Box   391
Folder   53
General Dynamics
Box   391
Folder   54
General Electric Company
Box   391
Folder   55
General Foods Corporation
Box   391
Folder   56
General Mills
Box   391
Folder   57
General Motors
Box   391
Folder   58
Gillette Safety Razor Company
Box   391
Folder   59
G
Box   391
Folder   60
H. J. Heinze Company
Box   391
Folder   61-64
H-K
Box   391
Folder   65
Lever Brothers Company
Box   391
Folder   66
Lee Ltd.
Box   391
Folder   67-68
L-M
Box   391
Folder   69
National Retail Dry Goods Associations
Box   391
Folder   70-71
N-O
Box   391
Folder   72
Procter and Gamble Company
Box   391
Folder   73-74
P-Q
Box   391
Folder   75
Reynolds Metals Company
Box   391
Folder   76
R
Box   391
Folder   77
Schick Inc.
Box   391
Folder   78
Scott Paper Company
Box   391
Folder   79
Starkist
Box   391
Folder   80
Sunbeam Corporation
Box   391
Folder   81
S
Box   391
Folder   82
Tathum-Laird
Box   391
Folder   83
T
Box   391
Folder   84
United States Rubber Company
Box   391
Folder   85
U
Box   391
Folder   86
Warner-Lambert Company
Box   391
Folder   87
W-Z
Frey, George H. (-1965). Papers, 1951-1956
Quantity: 3 boxes (1.8 cubic feet) 
Scope and Content Note: Papers of a vice-president and director of television network sales. Although the papers span the period 1951-1956, material relating to 1952-1954 is limited and, in general, the papers tend to be more routine than those of John K. Herbert to whom Frey reported. The material divides into three alphabetically groups: DEPARTMENTAL FILES, SUBJECT FILES, AND ADVERTISERS FILES. Departmental files document Frey's dealings with members of the NBC sales staff such as Herbert, Matthew J. Culligan, and various salesman, and with the Chicago and Hollywood offices. Advertisers files, which form the bulk of the papers, consist of correspondence with various advertisers and agencies pertaining to the sponsorship of various network television programs. Within the subject files is a small quanity of correspondence and memoranda arranged by program title.
Departmental Files
Box   392
Folder   1
Adams, David, 1955-1956
Box   392
Folder   2
Chicago, 1953-1956
Box   392
Folder   3
Continuity Acceptance, 1953, 1955
Box   392
Folder   4
Culligan, M. J., 1953-1956
Box   392
Folder   5
Detroit, 1953, 1955-1956
Box   392
Folder   6
Dodge, John, 1955-1956
Box   392
Folder   7
Fineshriber, William, 1953
Box   392
Folder   8
Flynn, Steve, 1953, 1955-1956
Frey, George
Box   392
Folder   9
General Correspondence, 1953, 1955
Box   392
Folder   10
Form Letters, 1953, 1955-1956, 1955
Box   392
Folder   11
Graham, George, 1956
Box   392
Folder   12
Herbert, J. K., 1952-1953
Box   392
Folder   13
Hollywood, 1952-1953
Box   392
Folder   14
Lanigan, John, 1952-1953, 1956
Box   392
Folder   15
McFadyen, Robert, 1951-1956
Box   392
Folder   16
Marcy, Lewis, 1956
Box   392
Folder   17
Merchandising, 1953
Box   392
Folder   18
Pinkham, Richard, 1953
Box   392
Folder   19
Program Department, 1953-1955
Box   392
Folder   20
Sarnoff, David & Robert, 1954-1956
Box   392
Folder   21
Scott, Walter, 1953
Box   392
Folder   22
Station Relations, 1953-1955
Box   392
Folder   23
Weaver, Sylvester, 1954-1955
Box   392
Folder   24
White, Frank, 1953
Subject Files
Box   392
Folder   25
Affiliates Meeting, 1954-1956
Box   392
Folder   26
Association of National Advertisers, 1955-1956
Box   392
Folder   27
Color Television, 1953, 1956
Box   392
Folder   28
Commercial Overtime, 1953
Box   392
Folder   29
Competition, 1953
Box   392
Folder   30
Daytime Television, 1953, 1955
Box   392
Folder   31
Miscellany, 1952-1956
Box   392
Folder   32
Political Conventions, 1955-1956
Programs
Box   392
Folder   33
All Star Revue, 1952-1953
Box   392
Folder   34
Children's Hour, 1955
Box   392
Folder   35
Home, 1953
Box   392
Folder   36
Kate Smith, 1952-1953
Box   392
Folder   37
Meet the Press, 1953
Box   392
Folder   38
Miscellaneous Programs, 1952-1953, 1955
Box   392
Folder   39
Today, 1952-1953
Box   392
Folder   40
Your Show of Shows, 1953
Box   392
Folder   41
Youth Wants to Know, 1953-1956
Box   392
Folder   42
Prospect File, 1952-1953, 1955-1956
Sports File
Box   392
Folder   43
General, 1953, 1955-1956
Box   392
Folder   44
N.C.A.A., 1952-1953
Box   392
Folder   45
Summer Television, 1952-1955
Today, Home, Tonight Promotion Campaigns
Box   392
Folder   46
General, 1956
Box   392
Folder   47
Activity Reports, 1956
Box   392
Folder   48
Billing Reports, 1956
Advertisers Files
Box   392
Folder   49
Amana Refrigeration Inc., 1952-1953
Box   392
Folder   50
American Tobacco Company, 1953, 1955
Box   392
Folder   51
Andrew Jergens Company, 1953, 1955-1956
Box   392
Folder   52
Armour & Company, 1953, 1955-1956
Box   392
Folder   53
Armstrong Cork Company, 1953, 1955-1956
Box   392
Folder   54
A, 1956
Box   392
Folder   55
Batten, Barton, Durstine & Osborn Inc., 1953, 1955-1956
Box   392
Folder   56
Beacon Company, 1953, 1955
Box   392
Folder   57
Bendix, 1953
Box   392
Folder   58
Benton & Bowles Inc., 1953, 1955-1956
Box   392
Folder   59
Biow, Beirn-Toigo Inc., 1953, 1955-1956
Box   392
Folder   60
Borden Company, 1953, 1955-1956
Box   392
Folder   61
Buchanan & Company, 1955-1956
Box   392
Folder   62
Bymart-Tintair Inc., 1953
Box   392
Folder   63
B, 1953-1954, 1956
Box   392
Folder   64
C. J., La Roche, 1956
Box   392
Folder   65
Campbell-Ewald Company, 1953-1956
Box   392
Folder   66
Campbell Soup Company, 1953, 1955-1956
Box   392
Folder   67
Coca-Cola Company, 1953-1955-1956
Box   392
Folder   68
Chrysler Corporation, 1953, 1955
Box   392
Folder   69
Colgate Palmolive Company, 1953, 1955-1956
Box   392
Folder   70
Compton Advertising Inc., 1953, 1955-1956
Box   392
Folder   71
Coty Inc., 1955-1956
Box   392
Folder   72
Crosley Division, Avco Company, 1955-1956
Box   392
Folder   73
C, 1953, 1956
Box   392
Folder   74
D. P. Brother & Company, 1955-1956
Box   392
Folder   75
Dancer, Fitzgerald, Sample, 1953, 1955-1956
Box   392
Folder   76
D'Arcy Advertising Company, 1953, 1955-1956
Box   392
Folder   77
Donahue & Coe, 1953
Box   392
Folder   78
D, 1953
Box   392
Folder   79
Eastman Kodak Company, 1955-1956
Box   392
Folder   80
E-F, 1953, 1956
Box   392
Folder   81
Firestone Tire & Rubber Company, 1953
Box   392
Folder   82
Foote, Cone & Belding, 1953, 1955-1956
Box   392
Folder   83
Ford Motor Company, 1953, 1955-1956
Box   392
Folder   84
General Electric Company, 1953, 1955-1956
Box   392
Folder   85
General Foods Corporation, 1953-1955-1956
Box   392
Folder   86
General Mills, 1953, 1955-1956
Box   392
Folder   87
General Motors, 1953-1956
Box   392
Folder   88
Geoffrey Wade Advertising, 1953, 1955-1956
Box   392
Folder   89
Gillette Safety Razor Company, 1953-1956
Box   393
Folder   1
Glidden Paint Company, 1956
Box   393
Folder   2
Grey Advertising Inc., 1953, 1955-1956
Box   393
Folder   3
Gulf Oil Corporation, 1953, 1955-1956
Box   393
Folder   4
G & H, 1953, 1955-1956
Box   393
Folder   5
Hallmark Cards Inc., 1953, 1955-1956
Box   393
Folder   6
Hazel Bishop, 1953, 1955-1956
Box   393
Folder   7
Helene Curtis Industries, 1955-1956
Box   393
Folder   8
I-J, 1953
Box   393
Folder   9
J. Walter Thompson, 1953-1956
Box   393
Folder   10
Johnson and Johnson, 1953, 1955
Box   393
Folder   11
Kenyon & Eckhardt Inc., 1955-1956
Box   393
Folder   12
Kudner Agency Inc., 1953, 1955-1956
Box   393
Folder   13
Kraft Foods Company, 1953, 1955
Box   393
Folder   14
K, 1953
Box   393
Folder   15
Lanolin Plus, 1956
Box   393
Folder   16
Lee Limited, 1955
Box   393
Folder   17
Lennen & Newell Inc., 1953, 1955-1956
Box   393
Folder   18
Leo Burnett Company Inc., 1953, 1955-1956
Box   393
Folder   19
L, 1953, 1955
Box   393
Folder   20
McCann-Erickson Inc., 1953, 1955-1956
Box   393
Folder   21
Miles Laboratories Inc., 1953, 1955-1956
Box   393
Folder   22
Mutual of Omaha, 1953, 1955-1956
Box   393
Folder   23
M, 1953, 1955-1956
Box   393
Folder   24
N. W. Ayer & Son Inc., 1953, 1955-1956
Box   393
Folder   25
Needham, Louis & Brorby Inc., 1953, 1955-1956
Box   393
Folder   26
N, 1955-1956
Box   393
Folder   27
P. Lorillard Company, 1953, 1955-1956
Box   393
Folder   28
Parker Pen Company, 1953
Box   393
Folder   29
Pearson Pharmacal, 1953
Box   393
Folder   30
Pet Milk Company, 1953, 1955-1956
Box   393
Folder   31
Philco, 1953, 1955-1956
Procter & Gamble
Box   393
Folder   32
1953
Box   394
Folder   1
1955-1956
Box   394
Folder   2
P, 1953, 1955-1956
Box   394
Folder   3
Quaker Oats, 1953, 1956
Box   394
Folder   4
R. J. Reynolds Tobacco Company, 1953-1956
Box   394
Folder   5
Radio Corporation of America (RCA), 1953, 1955-1956
Box   394
Folder   6
Raymond Spector Company Inc., 1953, 1955-1956
Box   394
Folder   7
Reynolds Metals Company, 1952-1953, 1955-1956
Box   394
Folder   8
R, 1953, 1955
Box   394
Folder   9
Schick Inc., 1956
Box   394
Folder   10
S.O.S. Company, 1953
Box   394
Folder   11
Speidel Corporation, 1953-1956
Box   394
Folder   12
Standard Brands, 1953, 1955-1956
Box   394
Folder   13
Sullivan, Stauffer, Colwell & Bayles Inc., 1952-1953, 1955-1956
Box   394
Folder   14
Sunbeam Corporation, 1952-1953, 1955-1956
Box   394
Folder   15
S, 1953, 1955-1956
Box   394
Folder   16
Ted Bates & Company, 1953, 1955-1956
Box   394
Folder   17
Texas Company, 1953, 1955-1956
Box   394
Folder   18
Toni Company, 1953, 1955-1956
Box   394
Folder   19
U. S. Rubber Company, 1953, 1955-1956
Box   394
Folder   20
U. S. Steel Corporation, 1953, 1955-1956
Box   394
Folder   21
U-W, 1953, 1955-1956
Box   394
Folder   22
Wesson Oil, 1953, 1956
Box   394
Folder   23
William Esty Company Inc., 1953, 1955-1956
Box   394
Folder   24
William H. Weintraub Company, 1953
Box   394
Folder   25
Young & Rubicam Inc., 1953, 1955-1956
Frey, George H. (-1965). Additions, 1954
Quantity: 1 box (0.8 cubic feet) 
Scope and Content Note: Additions to the papers of a vice-president and director of television sales which fill the chronological gap noted in the earlier Frey material. These files are arranged as alphabetical subject and advertiser files.
Subject Files
Box   567C
Folder   10
Advertising and promotion
Box   567C
Folder   11
Affiliates
Box   567C
Folder   12
Belville, Mal
Box   567C
Folder   13
Color
Box   567C
Folder   14
Continuity
Box   567C
Folder   15
Daytime TV
Box   567C
Folder   16
Flynn, Steven
Box   567C
Folder   17
Home
Box   567C
Folder   18
Lanigan
Box   567C
Folder   19
McFayden
Box   567C
Folder   20
Merchandising
Box   567C
Folder   21
Pinkham, Richard
Box   567C
Folder   22
Political file
Box   567C
Folder   23
Production
Box   567C
Folder   24
Program
Box   567C
Folder   25
Prospects
Box   567C
Folder   26
Research and planning
Box   567C
Folder   27
Sarnoff, Robert
Box   567C
Folder   28
Scott, Walter D.
Box   567C
Folder   29
Sports calendar
Box   567C
Folder   30
Stations
Box   567C
Folder   31
Chicago
Box   567C
Folder   32
Detroit
Box   567C
Folder   33
Hollywood
Box   567C
Folder   34
Taylor, Dave
Box   567C
Folder   45
Today
Box   567C
Folder   46
Tonight
Box   567C
Folder   47
Weaver, S. L.
Box   567C
Folder   48
Miscellaneous
Box   567C
Folder   49
Copies of GF dictated correspondence
Box   567C
Folder   50
Routed correspondence register
Box   567C
Folder   51
Advertiser Files
Box   567C
Folder   52
American Cigarette and Cigar Company
Box   567C
Folder   53
American Tobacco Company
Box   567C
Folder   54
Armour and Company
Box   567C
Folder   55
Armstrong Cork and Company
Box   567C
Folder   56
Associated Products
Box   567C
Folder   57
Ayer, N.W., & Son
Box   567C
Folder   58
Bates, Ted, and Company
Box   567C
Folder   59
Batten, Barton, Durstine & Osborne Inc.
Box   567C
Folder   60
Benrus Watch Company
Box   567C
Folder   61
Benton & Bowles
Box   567C
Folder   62
Bishop, Hazel
Box   567C
Folder   63
Block Drug Company
Box   567C
Folder   64
Borden Company
Box   567C
Folder   65
Bristol Myers
Box   567C
Folder   66
Brother, D.P.-Oldsmobile
Box   567C
Folder   67
Buchanan
Box   567C
Folder   68
Burnett, Leo, Company
Box   567C
Folder   69
Green Giant
Box   567C
Folder   70
Campbell Ewald Company
Box   567C
Folder   71
Campbell Soup Company
Box   567C
Folder   72
Canadian football
Box   567C
Folder   73
Cecil & Presbrey
Box   567C
Folder   74
Chesebrough Manufacturing Company
Box   567C
Folder   75
Chevrolet
Box   567C
Folder   76
Coca Cola
Box   567C
Folder   77
Colgate Palmolive
Box   567C
Folder   78
Compton Inc.
Box   567C
Folder   79
Corn Products Refining Company
Box   567C
Folder   80
Crosley Division of Avco
Box   567C
Folder   81
Cunningham & Walsh
Box   567C
Folder   82
Curtis, Helene
Box   567C
Folder   83
Dancer, Fitzgerlad & Sample
Box   567C
Folder   84
Darcy Advertising
Box   567C
Folder   85
De Soto-Chrysler
Box   567C
Folder   86
Doeskin Products
Box   567C
Folder   87
Dow Chemical Company
Box   567C
Folder   88
Esty, William
Box   567C
Folder   89
Firestone Tire and Rubber Company
Box   567C
Folder   90
Foote, Cone, & Belding
Box   567C
Folder   91
Ford Motor Company
Box   567C
Folder   92
Four As Convention
Box   567C
Folder   93
Gardner Advertising
Box   567C
Folder   94
General Foods
Box   567C
Folder   95
General Mills
Box   567C
Folder   96
Gerber Products
Box   567C
Folder   97
Gillette Safety Razor Company
Box   567C
Folder   98
Goodyear Tire and Rubber
Box   567C
Folder   99
Gulf Oil Corporation
Box   567C
Folder   100
Hall Brothers
Box   567C
Folder   101
International Shoe Company
Box   567C
Folder   102
Jergens
Box   567C
Folder   103
Johnson, S.C. Company
Box   567C
Folder   104
Kellogg Company
Box   567C
Folder   105
Kenyon and Eckhardt
Box   567C
Folder   106
Kraft Foods Company
Box   567C
Folder   107
Kudner Agency
Box   567C
Folder   108
Lennen & Newell
Box   567C
Folder   109
Liggette & Myers
Box   567C
Folder   110
Lotillard, P., Company
Box   567C
Folder   111
McCann Erickson
Box   567C
Folder   112
Hiles Labs
Box   567C
Folder   113
Minute Maid
Box   567C
Folder   114
Mutual of Omaha
Box   567C
Folder   115
Needham, Louis and Brophy Inc.
Box   567C
Folder   116
Orr, Robert, Company
Box   567C
Folder   117
Pet Milk Company
Box   567C
Folder   118
Philco Corporation
Box   567C
Folder   119
Procter & Gamble
Box   567C
Folder   120
Quaker Oats Company
Box   567C
Folder   121
RCA
Box   567C
Folder   122
Revlon Products
Box   567C
Folder   123
Reynolds Metals
Box   567C
Folder   124
Reynolds, R.J., Tobacco Company
Box   567C
Folder   125
SOS Company
Box   567C
Folder   126
Russell M. Seeds Company
Box   567C
Folder   127
Serutan-Geritol
Box   567C
Folder   128
Smith, Kline & French Labs
Box   567C
Folder   129
Raymond Spector Company
Box   567C
Folder   130
Speidel Corporation
Box   567C
Folder   131
Standard Brands
Box   567C
Folder   132
Sullivan, Stauffer Colwell & Bayles
Box   567C
Folder   133
Sunbeam
Box   567C
Folder   134
Thompson, J. Walter
Box   567C
Folder   135
Swift and Company
Box   567C
Folder   136
Texas Company
Box   567C
Folder   137
Toni
Box   567C
Folder   138
United States Tobacco Company
Box   567C
Folder   139
Wade Advertising
Box   567C
Folder   140
Weintraub, William H
Box   567C
Folder   141
Welch Grape Juice
Box   567C
Folder   142
Wesson Oil
Box   567C
Folder   143
Whitehall Pharmacal Company
Box   567C
Folder   144
Young and Rubicam
Herbert, John K. (1903-). Papers, 1953
Quantity: 3 boxes (3.0 cubic feet) 
Scope and Content Note

Papers of a vice-president and member of the board of directors of NBC. During 1953, a year of great importance to the company, Herbert was vice-president in charge of the radio and television networks, vice-president in charge of television, and vice-president in charge of television network sales. Despite the high responsibility reflected by these titles, only his general supervision of television and radio sales, which continued throughout 1953, is reflected here. Responsibility as director are only slightly reflected in the RCA and David Sarnoff correspondence files.

The papers are arranged alphabetically into DEPARTMENTAL, PROGRAM, SUBJECT, and ADVERTISERS FILES. Unfortunately the T-Z folders are missing, which eliminates potentially important material from Sylvester L. Weaver Jr., Frank White, and Davidson Taylor. Nevertheless, one will find several kinds of detailed and informative sales and research reports and information on programming and the introduction of color broadcasting. Within the program and advertising files are correspondence, memos, and sales promotion brochures for such programs as The Bob Hope Show, Colgate Comedy Hour, Ding Dong School, Home, and The Kate Smith Show.

Subject Files
Box   395
Folder   1
Association of National Advertisers Presentation
Box   395
Folder   2-3
A-B
Box   395
Folder   4
Cancellations
Box   395
Folder   5
Chicago
Box   395
Folder   6
Christmas
Box   395
Folder   7
Color Television
Box   395
Folder   8
Columbia Broadcasting System
Box   395
Folder   9
Coronation Coverage
Box   395
Folder   10
C
Box   395
Folder   11
Detroit
Box   395
Folder   12
Discounts
Box   395
Folder   13
D
Box   395
Folder   14
Ford Foundation
Box   395
Folder   15
Friar's Club
Box   395
Folder   16
F
Box   395
Folder   17
Granik, Theodore
Box   395
Folder   18
G-K
Box   395
Folder   19
Leases
Box   395
Folder   20
Logs
Box   395
Folder   21
L
Box   395
Folder   22
Miner, Worthington
Box   395
Folder   23
M
Box   395
Folder   24
NARTB
Box   395
Folder   25
NCAA
Box   395
Folder   26
N
Box   395
Folder   27
Option Dates
Box   395
Folder   28
O
Box   395
Folder   29
Politicals
Box   395
Folder   30
Program Conference
Programming
Box   395
Folder   31
General
Box   395
Folder   32
Daytime
Box   395
Folder   33
Summer
Box   395
Folder   34
P
Box   395
Folder   35
Ratings
Box   395
Folder   36
R
Box   395
Folder   37
Schwerin Research Corporation
Box   395
Folder   38
Sports
Box   395
Folder   39
S
Box   395
Folder   40
WVEC UHF Conversion
Departmental Files
Box   395
Folder   41-42
Advertising and Promotion
Box   395
Folder   43
Adams, David
Box   395
Folder   46
Barry, Charles
Box   395
Folder   47
Continuity Acceptance
Box   395
Folder   48
Cooperative Sales
Box   395
Folder   49
Denny, Charles
Box   395
Folder   50
Film
Box   395
Folder   51
Fineshriber, William
Box   395
Folder   52
Folsom, Frank
Box   395
Folder   53
Hedges, William
Box   395
Folder   54
Merchandising
Box   395
Folder   55
Miller, William Burke
Box   395
Folder   56
Miscellaneous Departments
Box   395
Folder   57
Owned and Operated Stations Department
Box   396
Folder   1
Press
Box   396
Folder   2
Production
Program
Box   396
Folder   3
General
Box   396
Folder   4
Program Monitoring Reports
Box   396
Folder   5
Radio Network
Research and Planning
Box   396
Folder   6
General
Box   396
Folder   7
Sponsored Time Reports
Box   396
Folder   8-9
Departmental Reports
Sales
Box   396
Folder   10
General
Box   396
Folder   11
Firm Sales Reports, June-December
Box   396
Folder   12-13
Sales Reports, May-December
Box   396
Folder   14
Sales Department
Box   396
Folder   15
Sarnoff, David
Box   396
Folder   16
Station Relations
Advertisers Files
Box   396
Folder   17
American Tobacco Company
Box   396
Folder   18
Armour & Company
Box   396
Folder   19
A
Box   396
Folder   20
Batten, Barton, Durstine & Osborn
Box   396
Folder   21
Broadcast Advertising Bureau
Box   396
Folder   22
Bymart & Tintair
Box   396
Folder   23
B
Box   396
Folder   24
Campbell Soup Company
Box   396
Folder   25
Carter Products
Box   396
Folder   26
Chevrolet
Box   396
Folder   27
Chrysler Corporation
Box   396
Folder   28
Coca Cola Company
Box   396
Folder   29
Colgate Palmolive
Box   396
Folder   30
C
Box   396
Folder   31
Doeskin Products
Box   396
Folder   32
Dupont
Box   396
Folder   33
D-F
Box   396
Folder   34
Firestone Tire and Rubber Company
Box   396
Folder   35
General Electric Company
Box   396
Folder   36
General Foods
Box   396
Folder   37
General Mills
Box   396
Folder   38
General Motors
Box   396
Folder   39
Gillette Safety Razor Company
Box   396
Folder   40
Grey Advertising Agency
Box   396
Folder   41
Gulf Oil Corporation
Box   396
Folder   42
G
Box   397
Folder   1
Hall Brothers
Box   397
Folder   2
Hazel Bishop
Box   397
Folder   3
H-I
Box   397
Folder   4
International Silver Company
Box   397
Folder   5
J-K
Box   397
Folder   6
Lever Brothers Company
Box   397
Folder   7
Liggett & Myers Tobacco Company
Box   397
Folder   8
L
Box   397
Folder   9
Miles Laboratories
Box   397
Folder   10
Miller Brewing Company
Box   397
Folder   11
M-O
Box   397
Folder   12
P. Lorillard Company
Box   397
Folder   13
Parker Pen
Box   397
Folder   14
Pearson Pharmacal Company
Box   397
Folder   15
Pet Milk Sales Company
Box   397
Folder   16
Philco Corporation
Box   397
Folder   17
Philip Morris & Company
Box   397
Folder   18
Procter and Gamble
Box   397
Folder   19
P-Q
Box   397
Folder   20
Radio Corporation of America (RCA)
Box   397
Folder   21
Revlon
Box   397
Folder   22
Reynolds Metals Company
Box   397
Folder   23
Reynolds, R. J. Tobacco Company
Box   397
Folder   24
R
Box   397
Folder   25
Scott Paper Company
Box   397
Folder   26
SOS
Box   397
Folder   27
S-T
Program Files
Box   397
Folder   28
Arthur Murray Party
Box   397
Folder   29
A
Box   397
Folder   30
The Bennetts
Box   397
Folder   31
Bob and Ray
Box   397
Folder   32
Break the Bank
Box   397
Folder   33
Bride and Groom
Box   397
Folder   34
B
Box   397
Folder   35
Conversations with Distinguished Elderly People
Box   397
Folder   36
C
Box   397
Folder   37
Ding Dong School
Box   397
Folder   38
D-F
Box   397
Folder   39
Garroway-At-Large
Box   397
Folder   40
Glamour Girl
Box   397
Folder   41
The Goldbergs
Box   397
Folder   42
Hawkins Falls
Box   397
Folder   43
Home
Box   397
Folder   44
H
Box   397
Folder   45
I, Bonino
Box   397
Folder   46
I and Claudie
Scope and Content Note: Includes pilot script by Roswell Rogers and Robert L. Welch
Box   397
Folder   47
I
Box   397
Folder   48
Kate Smith
Box   397
Folder   49
Kukla, Fran, and Ollie
Box   397
Folder   50
K-L
Box   397
Folder   51
Meet the Veep
Box   397
Folder   52
Milton Berle Show
Box   397
Folder   53
My Son Jeep
Box   397
Folder   54
M
Box   397
Folder   55
Name That Tune
Box   397
Folder   56
N-P
Box   397
Folder   57
Robert Montgomery Presents
Box   397
Folder   58
R-T
Box   397
Folder   59
Your Show of Shows
Kraft, Reynold B. Papers, 1947-1949
Quantity: 2 boxes (0.8 cubic feet) 
Scope and Content Note: Papers of an assistant director of network sales who headed the television sales department at a time when radio and television sales were combined. The alphabetically-arrangeed files include correspondence, various kinds of sales reports, contracts, promotional material, newsletters, and other papers relating to television sales. Of interest in understanding departmental activities are the folders on the sales staff and the television department, the reports on the televised coverage of the 1948 political conventions, and the material on Howdy Doody.
Box   398
Folder   1
AM, 1948
Box   398
Folder   2
AM Programs for Television, 1948
Box   398
Folder   3
American Telephone & Telegraph, 1948
Box   398
Folder   4
Announcers, Commercial, 1948
Box   398
Folder   5
Assignments, 1948
Box   398
Folder   6
Audience Promotion, 1948
Box   398
Folder   7
Batten, Barton, Durstine & Osborn, 1948
Box   398
Folder   8
Budget, 1948
Box   398
Folder   9
Coaxial Cable Schedule, 1948
Box   398
Folder   10
Commercial Network Analysis, 1948
Box   398
Folder   11
Continuity Acceptance Department, 1948
Box   398
Folder   12
Contracts, 1948
Box   398
Folder   13
FM Stations, 1948
Box   398
Folder   14-15
Howdy Doody, 1948-1949
Box   398
Folder   16
Local Rates, 1947-1948
Box   398
Folder   17
Monthly Reports, 1948
Box   398
Folder   18
NABET Agreement, 1949
Box   398
Folder   19
Politicies, 1948
Box   398
Folder   20
Political Convention, 1948
Box   398
Folder   21
Press, 1948
Box   398
Folder   22
Programs - General, 1948
Box   399
Folder   1
Program and Script Ideas, 1948
Box   399
Folder   2
Program Reports, 1948
Box   399
Folder   3
Program Sales, 1948
Box   399
Folder   4
RCA, 1949
Box   399
Folder   5
R. J. Reynolds Tobacco Company, 1948
Box   399
Folder   6
Rates, 1948
Box   399
Folder   7
Research Department, 1948
Box   399
Folder   8
Revenue, 1948
Box   399
Folder   9
Sales Reports, 1948
Box   399
Folder   10
Sales Staff and Organization, 1948
Box   399
Folder   11
Speeches and Talks, 1948
Box   399
Folder   12
Sports Department, 1949
Box   399
Folder   13
“Success Stories,” 1948
Box   399
Folder   14
Television - General, 1948
Box   399
Folder   15
Television Data Charts, 1948
Box   399
Folder   16
Television Department, 1948
Box   399
Folder   17
Television Sales-General, 1948
Marcy, Lewis W. Papers, 1954-1957
Quantity: 2 boxes (0.6 cubic feet) 
Scope and Content Note: Papers of a director of television network sales development, presentations, and promotion. The papers are arranged alphabetically by subject; they include correspondence with prospective advertisers, contracts, presentations, and other promotional material. Much of Marcy's work documented here seems to have been concerned with the sales of daytime programs such as Matinee Theatre and the Today-Home-Tonight programming block.
Advertisers
Box   400
Folder   1
Contracts, 1956
Box   400
Folder   2-5
Correspondence, 1956-1957
Box   400
Folder   6
Advertising and Promotion Department, 1956-1957
Box   400
Folder   7
Culligan, Matthew J., 1956
Box   400
Folder   8
Daytime Programming, 1957-1957
Box   400
Folder   9
Matinee Theatre, 1956-1957
Box   401
Folder   1
Miscellany, 1956-1957
Box   401
Folder   2
Personnel, 1956
Box   401
Folder   3
Political Availabilities, 1956-1957
Box   401
Folder   4
Research Department, 1956-1957
Sales Presentations
Box   401
Folder   5
General, 1954-1957
Box   401
Folder   6
Reports, 1956
Box   401
Folder   7
Salesmen's Reports, 1956
Box   401
Folder   8
Today, Home, Tonight Promotion, 1956-1957
Salesmen's Files, 1944-1951
Quantity: 3 boxes (2.4 cubic feet) 
Scope and Content Note: Merged files of the television network sales staff, 1944-1951. The alphabetically-arranged files include material which is chiefly arranged by client or advertising agency. When necessary within the clients files, the material is further subdivided by sales representative and by program. Included are folders pertaining to Reynold Kraft, Walter Scott, and other sales representatives and to such programs as The Aldrich Family; Americana; Break the Bank; Camel News Caravan; Kukla, Fran, and Ollie; and The Voice of Firestone. The individual folders contain correspondence, promotional material, representative's reports, and other material relating to network television advertising. Under the category “politicals” are extensive advertising on political advertising from 1944 to 1950. Because the sales department at one time embraced both television and radio, some of the files in this section contain incidental reference to radio sales.
Box   402
Folder   1
American Forum of the Air, 1949
Batten, Barton, Durstine & Osborn Inc.
Box   402
Folder   2
General, 1949
Box   402
Folder   3
Scott, Walter, 1948-1949
Box   402
Folder   4
Block Drug Company, 1949
Bristol-Myers Company
Break the Bank
Box   402
Folder   5-6
1949-1950
Box   402
Folder   7
Promotion, 1949-1950
Box   402
Folder   8
Kraft, Reynold, 1949
Box   402
Folder   9
Miscellaneous Salesmen, 1948-1949
Box   402
Folder   10
Scott, Walter, 1950
Box   402
Folder   11
Cities Service, 1949
Emerson Radio & Phonograph Corporation
Box   402
Folder   12
General, 1950-1951
Box   402
Folder   13
Interruption Notices, 1950
Firestone Tire and Rubber Company
Box   402
Folder   14
General, 1948, 1950
Box   402
Folder   15-16
Americana, 1949
Box   402
Folder   17
Complaints, 1949-1950
Box   402
Folder   18
Frey, George, 1948
Box   402
Folder   19
Kraft, Reynold, 1949
Box   402
Folder   20
Television Receiver Sets, 1950
Box   402
Folder   21
Television Station Data, 1950
Voice of Firestone
Box   402
Folder   22-23
1948
Box   402
Folder   24
Twentieth Anniversary Show, 1948
Box   402
Folder   25-26
1949
Box   402
Folder   27
, 1950 (AM)
Box   402
Folder   28
Waldorf Party, 1950
Box   402
Folder   29
Interruption Notices, 1950
Ford Motor Company
Box   402
Folder   30
General, 1950-1951
Box   402
Folder   31
Local Dealers, 1949
General Foods Corporation
Box   402
Folder   32-34
Aldrich Family, 1948-1950
Box   403
Folder   1
Author Meets the Critics, 1949
Box   403
Folder   2
Kraft, Reynold, 1949
Box   403
Folder   3
The Lambs' Gambol, 1949
Box   403
Folder   4
Meet the Press, 1949
Box   403
Folder   5-6
Shays, Thurston, 1948-1950
Box   403
Folder   7
Howdy Doody, 1949
Box   403
Folder   8
J. Walter Thompson, 1948
Box   403
Folder   9
Kenyon & Eckhardt Inc., 1948-1949
Box   403
Folder   10
Kraft Foods, 1949
Lever Brothers Company
Box   403
Folder   11
General, 1949
Box   403
Folder   12
Kraft, Reynold, 1949
Box   403
Folder   13
McCann-Erickson Inc., 1948-1950
Box   403
Folder   14
NBC Symphony, 1948-1949
Box   403
Folder   15
National Dairy Products Corporation, 1949
Box   403
Folder   16
Newell-Emmett Company, 1948
Politicals
Box   403
Folder   17
Frey, George, 1948
Box   403
Folder   18
Hitz, Edward, Election Night, 1948
Myers, Walter
Box   403
Folder   19
1944
1946
Box   403
Folder   20
General
Box   403
Folder   21
Democratic Party
Box   403
Folder   22
Republican Party
1948
Box   403
Folder   23
General
Box   403
Folder   24
Democratic Party
Box   403
Folder   25
Progressive Party
Box   403
Folder   26
Republican Party
Box   403
Folder   27
Miscellaneous Other Parties
Box   403
Folder   28
1949
1950
Box   403
Folder   29
General
Box   403
Folder   30
Democratic Party
Box   403
Folder   31
Republican Party
RCA
Box   403
Folder   32
General, 1948-1950
Kukla, Fran, and Ollie
Box   403
Folder   33
General, 1949
Box   403
Folder   34
Interruption Notices, 1949
Sarnoff, Robert
Box   403
Folder   35
General, 1948
Box   403
Folder   36
Election Night, 1948
R. J. Reynolds Tobacco Company
Box   403
Folder   37
General, 1948-1949
Camel News Caravan
Box   403
Folder   38
General, 1949
Box   403
Folder   39
Contracts and Estimates, 1949
Camel Newsreel Theatre
Box   404
Folder   1
Coming Attractions Trailer, 1948
Box   404
Folder   2
Contracts, Estimates, and Policy, 1948-1949
Box   404
Folder   3
Interruption Notices, 1948
Box   404
Folder   4
Publicity, 1948
Box   404
Folder   5
Rating Surveys, 1948
Box   404
Folder   6
WTMJ-TV (Milwaukee), 1948
Box   404
Folder   7
WWJ-TV (Detroit), 1948
Box   404
Folder   8
Kraft, Reynold, 1949
Box   404
Folder   9
Tennis, 1948
Box   404
Folder   10
Theatre Guild, 1947-1948
Box   404
Folder   11
Trans-World Airways, 1949
Box   404
Folder   12-13
William Esty Company Inc., 1948-1949
Box   404
Folder   14-15
Young & Rubicam Inc., 1948-1949
Scott, Walter D. (1915-). Papers, 1954-1955
Quantity: 3 boxes (1.0 cubic foot) 
Scope and Content Note: Papers of a longtime NBC sales representative and executive (1938-1974). Documented here is Scott's tenure as administrative manager of television sales. Late in 1955 he received a promotion to vice-president in charge of television sales, but the majority of the papers consist of routine correspondence principally relating to his follow-up of administrative sales matters for George H. Frey. The papers are small in volume and divide into SUBJECT FILES and ADVERTISERS FILES, both of which are arranged alphabetically. In 1959 Scott became executive vice-president, in 1965 was elected president of NBC, and in the following year elected chairman of the board.
Subject Files
Box   405
Folder   1
Affiliates Meeting, 1955
Box   405
Folder   2
Closed Circuits, 1955
Box   405
Folder   3
Color Television, 1955
Box   405
Folder   4
Cross-plug Announcements, 1955
Box   405
Folder   5
Discounts, 1954-1955
Box   405
Folder   6
Electric Company Advertising Program, 1955
Box   405
Folder   7
Ford, Tennessee Ernie, 1955
Box   405
Folder   8
Frey, George, 1954-1955
Box   405
Folder   9
Howdy Doody, 1955
Box   405
Folder   10
Miscellany, 1954-1955
Box   405
Folder   11
Political Advertising, 1955
Box   405
Folder   12
Program Extension Plan, 1955
Box   405
Folder   13
Program Service Plan, 1955
Box   405
Folder   14
Stations, 1954
Box   405
Folder   15
Summer Promotion Plans, 1955
Box   405
Folder   16
Television Sales Department, 1954-1955
Box   405
Folder   17
Today-Home-Tonight, 1955
Box   405
Folder   18
West Coast Sales Division, 1955
Advertisers Files
Box   405
Folder   19
American Chicle, 1955
Box   405
Folder   20
American Tobacco Company, 1954-1955
Box   405
Folder   21
Andrew Jergens Company, 1955
Box   405
Folder   22
Armour & Company, 1955
Box   405
Folder   23
Armstrong Cork Company, 1955
Box   406
Folder   1
Associated Products Inc., 1955
Box   406
Folder   2
A, 1954-1955
Box   406
Folder   3
Borden Company, 1954-1955
Box   406
Folder   4
Brown & Williamson, 1955
Box   406
Folder   5
B, 1954-1955
Box   406
Folder   6
Campbell Soup Company, 1955
Box   406
Folder   7
Charles Antell Inc., 1955
Box   406
Folder   8
Coca-Cola Company, 1955
Box   406
Folder   9
Colgate-Palmolive Company, 1954-1955
Box   406
Folder   10
Chrysler Corporation, 1954-1955
Box   406
Folder   11
Crosley Division, Avco Corporation, 1955
Box   406
Folder   12
C, 1954-1955
Box   406
Folder   13
Dow Chemical Company, 1954-1955
Box   406
Folder   14
D - E, 1954-1955
Box   406
Folder   15
Ford Motor Company, 1955
Box   406
Folder   16
F, 1954-1955
Box   406
Folder   17
General Electric Company, 1955
Box   406
Folder   18
General Foods Corporation, 1955
Box   406
Folder   19
General Motors, 1954-1955
Box   406
Folder   20
Gillette Safety Razor Company, 1954-1955
Box   406
Folder   21
Goodyear Tire and Rubber Company, 1955
Box   406
Folder   22
Griffin Manufacturing Company Inc., 1954-1955
Box   406
Folder   23
Gulf Oil Corporation, 1954-1955
Box   406
Folder   24
G, 1954-1955
Box   406
Folder   25
H. J. Heinz Company, 1955
Box   406
Folder   26
Hallmark Cards Inc., 1955
Box   406
Folder   27
Helene Curtis Industries, 1955
Box   406
Folder   28
H - J, 1955
Box   406
Folder   29
Johns Mansville Corporation, 1955
Box   406
Folder   30
Kleenex, 1955
Box   406
Folder   31
Kraft Foods Company, 1955
Box   407
Folder   1
K - L, 1954-1955
Box   407
Folder   2
Lever Brothers Company, 1955
Box   407
Folder   3
Miles Laboratories, 1954-1955
Box   407
Folder   4
Mutual of Omaha, 1955
Box   407
Folder   5
M - O, 1954-1955
Box   407
Folder   6
P. Lorillard Company, 1955
Box   407
Folder   7
Pan American World Airways, 1955
Box   407
Folder   8
Pet Milk Company, 1954-1955
Box   407
Folder   9
Pillsbury, 1955
Box   407
Folder   10
Procter and Gamble Company, 1955
Box   407
Folder   11
P - Q, 1954-1955
Box   407
Folder   12
R. J. Reynolds Company, 1955
Box   407
Folder   13
Radio Corporation of America (RCA), 1954-1955
Box   407
Folder   14
Remington Rand Inc., 1955
Box   407
Folder   15
Reynolds Metals Company, 1955
Box   407
Folder   16
R, 1955
Box   407
Folder   17
S. C. Johnson & Son Inc., 1955
Box   407
Folder   18
Schick Inc., 1955
Box   407
Folder   19
Smith, Kline & French Laboratories, 1955
Box   407
Folder   20
Speidel Corporation, 1955
Box   407
Folder   21
S, 1954-1955
Box   407
Folder   22
Texaco Company, 1955
Box   407
Folder   23
Toni Company, 1954-1955
Box   407
Folder   24
U, 1954-1955
Box   407
Folder   25
Warner-Lambert Pharaceutical Company, 1955
Box   407
Folder   26
Whitehall Pharmacal Company, 1955
Box   407
Folder   27
W-Z, 1954-1955