Archival Resources in Wisconsin: Descriptive Finding Aids

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Biography/History

Scope and Content Note

Arrangement of the Materials

Appendix: Prominent Correspondents in 1977 Additions

Container	Title
	Fineshriber, William H., Jr. (1909-). Papers, 1952-1955 Quantity: 6 boxes (6.0 cubic feet) Scope and Content Note Papers of a vice-president of the Radio Network, 1953-1955. The files consist of carbons of outgoing letters and memoranda and incoming materials of all types including reports, letters, memoranda, notes, financial data and related materials. The files are arranged as OUTGOING CORRESPONDENCE and SUBJECT FILES. They generally cover all facets of the relationship between affiliated stations and the corporate structure and concern such areas as research, budgets, sale of advertising, financial operations, and the like. Most extensive are the files which document the monthly financial operations of the Radio Network. There are also many files covering the Sales Department and the research carried on by the network. Some notable files include the Broadcast Advertising Board (BAB) and the retirement of Arturo Toscanini, and the retirement of Fineshriber himself from MBS. Among his correspondents are David C. Adams, Charles C. Barry, Charles R. Denny, Frank M. Folsom, Fred Kobak, Frank White, Sylvester Weaver, Fred Wile, and Robert and David Sarnoff.. According to his biography in Who's Who, Fineshriber joined NBC in 1953 as vice-president and general manager for radio and TV networks. In 1954 he became vice-president for radio.
Box 579 Folder 1-7	Outgoing Correspondence, 1953-1955
	Subject Files
Box 579 Folder 8	AFTRA, 1953-1955
Box 579 Folder 9	Adams, David C., 1953-1954
Box 579 Folder 10	Admiral, 1954
	Advertising and promotion
Box 579 Folder 11-12	1953-1955
Box 579 Folder 13	Reciprocal, 1954-1955
Box 579 Folder 14	AAAA, 1953
Box 579 Folder 15	Air features, 1954
Box 579 Folder 16	American Broadcasting Company, 1953-1954
Box 579 Folder 17	American Home Products, 1954
Box 579 Folder 18	American Jewish Tercentenary, 1954-1955
Box 579 Folder 19	American Tobacco, 1955
Box 579 Folder 20-21	Applications, 1953-1955
Box 579 Folder 22	Armour & Company, 1954
Box 579 Folder 23	Association of American Railroads, 1954
Box 579 Folder 24	Association of National Advertisers, 1953
Box 579 Folder 25	Auditions, 1954
Box 579 Folder 26	Awards, 1953-1954
	Broadcast Advertising Board(BAB)
Box 579 Folder 27	Board of Directors, 1954
Box 579 Folder 28	Correspondence, 1954
Box 579 Folder 29-31	Reports, 1953-1954
Box 579 Folder 32-33	General, 1953
Box 580 Folder 1	Barry, Charles C., 1953-1954
Box 580 Folder 2	Beville, H. M., 1953-1955
Box 580 Folder 3	Big Preview, 1953-1954
Box 580 Folder 4-10	Budget, 1953-1954
Box 580 Folder 11	B-General, 1953-1955
Box 580 Folder 12	Carnation, 1953-1954
Box 580 Folder 13	Chicago, 1953-1955
Box 580 Folder 14	Christmas, 1954
Box 580 Folder 15	Churchill, Winston, 1954
Box 580 Folder 16	Cleary, John, 1953-1955
Box 580 Folder 17	Clifford, J.M., 1953-1955
Box 580 Folder 18	Clippings, 1953-1955
Box 580 Folder 19	Colgate, 1954-1955
Box 580 Folder 20	Color spectaculars, 1954
Box 580 Folder 21	Color television, 1953
Box 580 Folder 22	Columbia Broadcasting System, 1953-1955
Box 580 Folder 23	Comparisons, NBC-CBS, 1953
Box 580 Folder 24-25	Congratulations, 1953
Box 580 Folder 26	Continuity, 1953-1954
Box 580 Folder 27	Continuity acceptance, 1953-1954
Box 580 Folder 28	Co-op programs, 1953-1955
Box 580 Folder 29	Coronation, 1953
Box 580 Folder 30	Cott, Ted, 1953-1955
Box 580 Folder 32	Cowan, Lou, 1954
Box 580 Folder 33	Cresswell, 1953
Box 580 Folder 34	Crosley, 1954
Box 580 Folder 35	Crucifixion film, 1953
Box 580 Folder 36	Current operating costs, 1953
Box 580 Folder 37	Crusade for Freedom, 1955
Box 580 Folder 38	C-General, 1953
Box 580 Folder 39	Denny, Charles R., 1953-1954
Box 580 Folder 40	Discount plan, 1953
Box 580 Folder 41	Dow Chemical Company, 1954
Box 580 Folder 42	Dragnet, 1954
Box 580 Folder 43	D-General, 1953-1955
Box 580 Folder 44	Elder, Roberts, 1953-1954
Box 580 Folder 45	Engineering-Monthly reports, 1953
Box 580 Folder 46	Excursion, 1953
Box 580 Folder 47	E-General, 1953, 1955
Box 580 Folder 48	Facilities, 1953-1954
Box 580 Folder 49	Fall schedules, 1953
Box 580 Folder 50	Film Department, 1953-1954
	Financial
Box 580 Folder 51	General, 1954
Box 581 Folder 1-11	Operating statements, 1953-1954
Box 581 Folder 12	Firestone, 1953-1954
Box 581 Folder 13	Folsom, Frank M., 1953-1954
Box 581 Folder 14	F-General, 1953-1955
Box 581 Folder 15	Garroway, Dave, 1954
Box 581 Folder 16-17	General files, 1953-1955
Box 581 Folder 18	General Foods, 1954
Box 581 Folder 19	General Motors, 1954-1955
Box 581 Folder 20	Gillette, 1954
Box 581 Folder 21	Gilt Edge pass lists, 1953-1955
Box 581 Folder 22	Gobel, George, 1954
Box 581 Folder 23	Good Housekeeping, 1954
Box 581 Folder 24	Granik, Ted, 1953-1954
Box 581 Folder 25	Groucho Marx Show, 1954
Box 581 Folder 26	G-General, 1953-1954
Box 581 Folder 27	Hallmark, 1953-1954
Box 581 Folder 28	Harris-Faye Show, 1953-1954
Box 581 Folder 29	Hedges, William S. 1953-1954
Box 581 Folder 30	Herbert, John K., 1953
Box 582 Folder 1	Hollywood, 1953-1955
Box 582 Folder 2	Home, 1953-1954
Box 582 Folder 3	Hooper, C.E., 1954
Box 582 Folder 4	Hope, Bob-American Dairy, 1953-1954
Box 582 Folder 5	Horton, Fred, 1953-1955
Box 582 Folder 6	H-General, 1953
Box 582 Folder 7	International Harvester, 1953-1954
Box 582 Folder 8	Invitations, 1953-1955
Box 582 Folder 9	I-General, 1954
Box 582 Folder 10	Kobak, Edgar, 1953-1954
Box 582 Folder 11	K-General, 1953-1955
Box 582 Folder 12	Labor relations, 1953-1954
Box 582 Folder 13	Lambert Pharmacal, 1953
Box 582 Folder 14	Last Man Out, 1953-1954
Box 582 Folder 15	Laxative advertising, 1954
Box 582 Folder 16	Legal Department, 1953-1954
Box 582 Folder 17	Lever Brothers, 1953-1955
Box 582 Folder 18	Life Magazine study, 1953
Box 582 Folder 19	L-General, 1953-1955
Box 582 Folder 20	McBride, Mary Margaret, 1954
Box 582 Folder 21	McGee, Fibber and Molly, 1954-1955
Box 582 Folder 22	McKesson & Robbins Inc.
Box 582 Folder 23	Manhatten Soap, 1954
Box 582 Folder 24	March of Dimes, 1954
Box 582 Folder 25	Margraf, Gus, 1953
Box 582 Folder 26	Merchandising, 1953-1954
Box 582 Folder 27	Miles Laboratories, 1953-1955
Box 582 Folder 28	Montgomery, Robert, 1953-1954
Box 582 Folder 29	Morning programming, 1954
Box 582 Folder 30	Morse, Carleton, 1954-1955
Box 582 Folder 31	Mueller, Merrill, 1953-1954
Box 582 Folder 32	Muscular Dystrophy Association, 1953-1954
Box 582 Folder 33	Music, 1954
Box 582 Folder 34	Mutual Broadcasting System, 1953-1954
Box 582 Folder 35	M-General, 1953-1955
Box 582 Folder 36	NABET, 1953
Box 582 Folder 38	NARTB, 1953-1955
Box 582 Folder 37	National Association for Mental Health Inc., 1953
Box 582 Folder 39	National Conference of Christians and Jews, 1953, 1955
Box 582 Folder 40	National Farm and Home Hour, 1954
Box 582 Folder 41	News, 1953-1955
Box 582 Folder 42	Nielsen, 1953-1954
Box 582 Folder 43	Night operations, 1953-1954
Box 582 Folder 44	Novik, M.S., 1954
Box 582 Folder 45	N-General, 1953
Box 582 Folder 46	Old Gold Cigarettes, 1954
Box 582 Folder 47	Omnibus, 1953
Box 582 Folder 48	Operation Tandem, 1953
Box 582 Folder 49	Option dates, 1954
Box 582 Folder 50	Owned & Operated Stations, 1953-1954
Box 582 Folder 51	Parrish, Amos, 1953
Box 582 Folder 52	Participation plan, 1954
Box 582 Folder 53	Payday plan, 1955
Box 582 Folder 54-55	Personnel Department, 1953-1955
Box 582 Folder 56	Policies and Policy Committee, 1953
Box 582 Folder 57	Politics, 1954
Box 582 Folder 58	Politz Survey, 1954
Box 582 Folder 59	Press Department, 1952-1955
Box 582 Folder 60	Press releases, 1954
Box 582 Folder 61	Pricing estimates, 1953
Box 582 Folder 62	Procter & Gamble Company , 1953-1955
Box 582 Folder 63	Program Development Organization, 1953
Box 582 Folder 64	Prohibitionists, 1954
Box 582 Folder 65	Public Affairs, 1953-1954
Box 582 Folder 66	Public Relations, 1953
Box 582 Folder 67	Publications, 1953
Box 582 Folder 68	Publishers Information Bureau, 1954-1955
Box 582 Folder 69	Purchase requisitions, 1953-1954
Box 582 Folder 70	P-General, 1953
Box 582 Folder 71	Quaker Oats Company, 1954
Box 582 Folder 72	Queen For A Day, 1953-1955
Box 582 Folder 73	Radio Advertising Bureau Inc., 1955
Box 582 Folder 74	Radio Committee, 1954-1955
Box 582 Folder 75	RCA, 1953-1955
Box 582 Folder 76	Suppliers Prospect List, 1954
	Radio Network
Box 582 Folder 77	General, 1953
Box 582 Folder 78	Projects, 1953
Box 582 Folder 79	Radio Plans Board, 1953
Box 583 Folder 1	Radio presentation, 1953-1954
Box 583 Folder 2	Radio & Television Executives Society, 1953
Box 583 Folder 3	Rates, 1953
Box 583 Folder 4	Red Feather Campaign, 1953
Box 583 Folder 5	Religion, 1953-1955
	Report
Box 583 Folder 6	Break-even Status, Radio Network, 1954
Box 583 Folder 7	For NBC, 1952
Box 583 Folder 8	On network studios and technical personnel, 1953
Box 583 Folder 9	Research-Audience value of network programming to network stations, 1954
	Research Department
Box 583 Folder 10-11	General, 1953-1955
Box 583 Folder 12	Bulletins, 1953-1955
Box 583 Folder 13	Bulletins and Weekly planning report, 1953
Box 583 Folder 14	Responsibility reports, 1953
Box 583 Folder 15	Rin-Tin-Tin, 1954
Box 583 Folder 16	Road show, 1953-1954
Box 583 Folder 17	Roy Rogers Show, 1954-1955
Box 583 Folder 18	R-General, 1953-1954
Box 583 Folder 19	Sachs, Emanuel, 1953-1954
	Sales
Box 583 Folder 20-21	Case reports, 1953-1955
Box 583 Folder 22-23	Department, 1953-1955
Box 583 Folder 24	Development, 1953-1954
Box 583 Folder 25	Presentation, 1954
Box 583 Folder 26-27	Reports, 1953-1955
Box 583 Folder 28	Service, 1953-1954
Box 583 Folder 29	Summaries, 1953-1955
Box 583 Folder 30	Television policy manual, 1954
Box 583 Folder 31	Themes, 1954
Box 583 Folder 32	West Coast Region, 1955
Box 583 Folder 33	Salesmen's compensation, 1953-1955
Box 583 Folder 34	Sargent, William 1953
	Sarnoff, General David
Box 583 Folder 35	General,, 1953-1955
Box 583 Folder 36	Columbia University, 1953
Box 583 Folder 37	Radio Affiliates Address, 1953
Box 583 Folder 38	Sarnoff, Robert, 1953-1955
Box 583 Folder 39	Schwerin, Horace S., 1954
Box 583 Folder 40	Shore, Dinah, 1955
Box 583 Folder 41	Smith, Bob, 1954
Box 583 Folder 42	Sponsor Magazine, 1953
Box 584 Folder 1	Sports, 1953-1955
Box 584 Folder 2	Spot Sales plans, 1954
	Stations
Box 584 Folder 3	Clock Hour compensation, 1955
Box 584 Folder 4	Compensation, 1953-1954
Box 584 Folder 5-6	Correspondence, 1953-1955
Box 584 Folder 7	Managers sist, 1953
Box 584 Folder 8	Miscellany, 1953-1954
Box 584 Folder 9	Radio affiliates-Executive Committee
Box 584 Folder 10-11	Radio affiliates meetings, 1953-1954
Box 584 Folder 12	Station Relations Department, 1953-1955
Box 584 Folder 13	TV affiliates meeting, 1954
Box 584 Folder 14	Starch Report, 1955
Box 584 Folder 15	Sterling Drug, 1953-1954
Box 584 Folder 16	Suggested programs, 1953-1955
Box 584 Folder 17	Sun Oil, 1954-1955
Box 584 Folder 18	Summer, 1953
Box 584 Folder 19	S-General, 1953
Box 584 Folder 20	Talent, 1953-1954
Box 584 Folder 21	Taylor, Davidson, 1953-1954
Box 584 Folder 22	Telenews, 1953
Box 584 Folder 23	Telephone log sheets, 1953-1955
Box 584 Folder 24	Television Affiliates Meeting, May 1954
Box 584 Folder 25	Morning programs, 1953
Box 584 Folder 26	Network expansion, 1953
Box 584 Folder 27	Option dates, 1953, 1955
Box 584 Folder 28	Talent liquidation reports, 1953
Box 584 Folder 29	Three Plan, 1953-1954
Box 584 Folder 30	Ticket requests, 1953-1955
Box 584 Folder 31	Today, 1953
Box 584 Folder 32	Toni Company, 1954-1955
Box 584 Folder 33	Toscanini, Arturo, 1953-1955
Box 584 Folder 34	Traffic, 1954
Box 584 Folder 35	Trendex Inc., 1953-1954
Box 584 Folder 36	Training program, 1954
Box 584 Folder 37	T-General, 1953-1954
Box 584 Folder 38	United Nations, 1954
Box 584 Folder 39	United States Government, 1953-1955
Box 584 Folder 40	Unsold network option time, 1953
Box 584 Folder 41	Van Horne, Harriet, 1953-1954
Box 584 Folder 42	Veterans of Foreign Wars, 1954-1955
Box 584 Folder 43	WNBC-WNBT, 1953
Box 584 Folder 44	Washington, D.C., 1953-1954
Box 584 Folder 45	Weaver, Sylvester, 1954-1955
Box 584 Folder 46	White, Frank, 1953
Box 584 Folder 47	Wile, Fred, 1953
Box 584 Folder 48	W-General, 1953-1955
Box 584 Folder 49	Young & Rubicam, 1953
Box 584 Folder 50	Zaer, Ted, 1953-1954