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Container
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Title
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Fineshriber, William H., Jr. (1909-). Papers, 1952-19556 boxes (6.0 cubic feet) Papers of a vice-president of the Radio Network, 1953-1955. The files consist of carbons of outgoing letters and memoranda and incoming materials of all types including reports, letters, memoranda, notes, financial data and related materials. The files are arranged as OUTGOING CORRESPONDENCE and SUBJECT FILES. They generally cover all facets of the relationship between affiliated stations and the corporate structure and concern such areas as research, budgets, sale of advertising, financial operations, and the like. Most extensive are the files which document the monthly financial operations of the Radio Network. There are also many files covering the Sales Department and the research carried on by the network. Some notable files include the Broadcast Advertising Board (BAB) and the retirement of Arturo Toscanini, and the retirement of Fineshriber himself from MBS. Among his correspondents are David C. Adams, Charles C. Barry, Charles R. Denny, Frank M. Folsom, Fred Kobak, Frank White, Sylvester Weaver, Fred Wile, and Robert and David Sarnoff.. According to his biography in Who's Who, Fineshriber joined NBC in 1953 as vice-president and general manager for radio and TV networks. In 1954 he became vice-president for radio.
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Box
579
Folder
1-7
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Outgoing Correspondence, 1953-1955
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Subject Files
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Box
579
Folder
8
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AFTRA, 1953-1955
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Box
579
Folder
9
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Adams, David C., 1953-1954
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Box
579
Folder
10
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Admiral, 1954
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Advertising and promotion
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Box
579
Folder
11-12
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1953-1955
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Box
579
Folder
13
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Reciprocal, 1954-1955
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Box
579
Folder
14
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AAAA, 1953
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Box
579
Folder
15
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Air features, 1954
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Box
579
Folder
16
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American Broadcasting Company, 1953-1954
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Box
579
Folder
17
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American Home Products, 1954
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Box
579
Folder
18
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American Jewish Tercentenary, 1954-1955
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Box
579
Folder
19
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American Tobacco, 1955
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Box
579
Folder
20-21
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Applications, 1953-1955
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Box
579
Folder
22
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Armour & Company, 1954
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Box
579
Folder
23
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Association of American Railroads, 1954
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Box
579
Folder
24
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Association of National Advertisers, 1953
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Box
579
Folder
25
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Auditions, 1954
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Box
579
Folder
26
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Awards, 1953-1954
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Broadcast Advertising Board(BAB)
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Box
579
Folder
27
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Board of Directors, 1954
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Box
579
Folder
28
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Correspondence, 1954
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Box
579
Folder
29-31
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Reports, 1953-1954
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Box
579
Folder
32-33
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General, 1953
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Box
580
Folder
1
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Barry, Charles C., 1953-1954
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Box
580
Folder
2
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Beville, H. M., 1953-1955
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Box
580
Folder
3
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Big Preview, 1953-1954
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Box
580
Folder
4-10
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Budget, 1953-1954
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Box
580
Folder
11
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B-General, 1953-1955
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Box
580
Folder
12
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Carnation, 1953-1954
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Box
580
Folder
13
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Chicago, 1953-1955
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Box
580
Folder
14
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Christmas, 1954
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Box
580
Folder
15
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Churchill, Winston, 1954
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Box
580
Folder
16
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Cleary, John, 1953-1955
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Box
580
Folder
17
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Clifford, J.M., 1953-1955
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Box
580
Folder
18
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Clippings, 1953-1955
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Box
580
Folder
19
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Colgate, 1954-1955
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Box
580
Folder
20
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Color spectaculars, 1954
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Box
580
Folder
21
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Color television, 1953
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Box
580
Folder
22
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Columbia Broadcasting System, 1953-1955
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Box
580
Folder
23
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Comparisons, NBC-CBS, 1953
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Box
580
Folder
24-25
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Congratulations, 1953
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Box
580
Folder
26
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Continuity, 1953-1954
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Box
580
Folder
27
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Continuity acceptance, 1953-1954
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Box
580
Folder
28
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Co-op programs, 1953-1955
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Box
580
Folder
29
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Coronation, 1953
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Box
580
Folder
30
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Cott, Ted, 1953-1955
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Box
580
Folder
32
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Cowan, Lou, 1954
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Box
580
Folder
33
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Cresswell, 1953
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Box
580
Folder
34
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Crosley, 1954
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Box
580
Folder
35
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Crucifixion film, 1953
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Box
580
Folder
36
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Current operating costs, 1953
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Box
580
Folder
37
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Crusade for Freedom, 1955
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Box
580
Folder
38
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C-General, 1953
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Box
580
Folder
39
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Denny, Charles R., 1953-1954
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Box
580
Folder
40
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Discount plan, 1953
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Box
580
Folder
41
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Dow Chemical Company, 1954
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Box
580
Folder
42
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Dragnet, 1954
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Box
580
Folder
43
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D-General, 1953-1955
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Box
580
Folder
44
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Elder, Roberts, 1953-1954
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Box
580
Folder
45
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Engineering-Monthly reports, 1953
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Box
580
Folder
46
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Excursion, 1953
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Box
580
Folder
47
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E-General, 1953, 1955
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Box
580
Folder
48
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Facilities, 1953-1954
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Box
580
Folder
49
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Fall schedules, 1953
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Box
580
Folder
50
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Film Department, 1953-1954
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Financial
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Box
580
Folder
51
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General, 1954
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Box
581
Folder
1-11
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Operating statements, 1953-1954
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Box
581
Folder
12
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Firestone, 1953-1954
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Box
581
Folder
13
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Folsom, Frank M., 1953-1954
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Box
581
Folder
14
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F-General, 1953-1955
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Box
581
Folder
15
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Garroway, Dave, 1954
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Box
581
Folder
16-17
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General files, 1953-1955
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Box
581
Folder
18
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General Foods, 1954
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Box
581
Folder
19
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General Motors, 1954-1955
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Box
581
Folder
20
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Gillette, 1954
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Box
581
Folder
21
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Gilt Edge pass lists, 1953-1955
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Box
581
Folder
22
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Gobel, George, 1954
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Box
581
Folder
23
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Good Housekeeping, 1954
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Box
581
Folder
24
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Granik, Ted, 1953-1954
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Box
581
Folder
25
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Groucho Marx Show, 1954
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Box
581
Folder
26
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G-General, 1953-1954
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Box
581
Folder
27
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Hallmark, 1953-1954
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Box
581
Folder
28
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Harris-Faye Show, 1953-1954
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Box
581
Folder
29
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Hedges, William S. 1953-1954
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Box
581
Folder
30
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Herbert, John K., 1953
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Box
582
Folder
1
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Hollywood, 1953-1955
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Box
582
Folder
2
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Home, 1953-1954
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Box
582
Folder
3
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Hooper, C.E., 1954
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Box
582
Folder
4
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Hope, Bob-American Dairy, 1953-1954
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Box
582
Folder
5
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Horton, Fred, 1953-1955
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Box
582
Folder
6
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H-General, 1953
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Box
582
Folder
7
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International Harvester, 1953-1954
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Box
582
Folder
8
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Invitations, 1953-1955
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Box
582
Folder
9
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I-General, 1954
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Box
582
Folder
10
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Kobak, Edgar, 1953-1954
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Box
582
Folder
11
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K-General, 1953-1955
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Box
582
Folder
12
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Labor relations, 1953-1954
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Box
582
Folder
13
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Lambert Pharmacal, 1953
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Box
582
Folder
14
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Last Man Out, 1953-1954
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Box
582
Folder
15
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Laxative advertising, 1954
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Box
582
Folder
16
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Legal Department, 1953-1954
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Box
582
Folder
17
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Lever Brothers, 1953-1955
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Box
582
Folder
18
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Life Magazine study, 1953
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Box
582
Folder
19
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L-General, 1953-1955
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Box
582
Folder
20
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McBride, Mary Margaret, 1954
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Box
582
Folder
21
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McGee, Fibber and Molly, 1954-1955
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Box
582
Folder
22
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McKesson & Robbins Inc.
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Box
582
Folder
23
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Manhatten Soap, 1954
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Box
582
Folder
24
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March of Dimes, 1954
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Box
582
Folder
25
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Margraf, Gus, 1953
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Box
582
Folder
26
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Merchandising, 1953-1954
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Box
582
Folder
27
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Miles Laboratories, 1953-1955
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Box
582
Folder
28
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Montgomery, Robert, 1953-1954
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Box
582
Folder
29
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Morning programming, 1954
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Box
582
Folder
30
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Morse, Carleton, 1954-1955
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Box
582
Folder
31
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Mueller, Merrill, 1953-1954
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Box
582
Folder
32
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Muscular Dystrophy Association, 1953-1954
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Box
582
Folder
33
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Music, 1954
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Box
582
Folder
34
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Mutual Broadcasting System, 1953-1954
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Box
582
Folder
35
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M-General, 1953-1955
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Box
582
Folder
36
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NABET, 1953
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Box
582
Folder
38
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NARTB, 1953-1955
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Box
582
Folder
37
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National Association for Mental Health Inc., 1953
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Box
582
Folder
39
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National Conference of Christians and Jews, 1953, 1955
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Box
582
Folder
40
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National Farm and Home Hour, 1954
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Box
582
Folder
41
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News, 1953-1955
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Box
582
Folder
42
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Nielsen, 1953-1954
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Box
582
Folder
43
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Night operations, 1953-1954
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Box
582
Folder
44
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Novik, M.S., 1954
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Box
582
Folder
45
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N-General, 1953
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Box
582
Folder
46
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Old Gold Cigarettes, 1954
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Box
582
Folder
47
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Omnibus, 1953
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Box
582
Folder
48
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Operation Tandem, 1953
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Box
582
Folder
49
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Option dates, 1954
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Box
582
Folder
50
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Owned & Operated Stations, 1953-1954
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Box
582
Folder
51
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Parrish, Amos, 1953
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Box
582
Folder
52
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Participation plan, 1954
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Box
582
Folder
53
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Payday plan, 1955
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Box
582
Folder
54-55
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Personnel Department, 1953-1955
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Box
582
Folder
56
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Policies and Policy Committee, 1953
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Box
582
Folder
57
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Politics, 1954
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Box
582
Folder
58
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Politz Survey, 1954
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Box
582
Folder
59
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Press Department, 1952-1955
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Box
582
Folder
60
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Press releases, 1954
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Box
582
Folder
61
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Pricing estimates, 1953
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Box
582
Folder
62
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Procter & Gamble Company , 1953-1955
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Box
582
Folder
63
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Program Development Organization, 1953
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Box
582
Folder
64
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Prohibitionists, 1954
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Box
582
Folder
65
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Public Affairs, 1953-1954
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Box
582
Folder
66
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Public Relations, 1953
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Box
582
Folder
67
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Publications, 1953
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Box
582
Folder
68
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Publishers Information Bureau, 1954-1955
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Box
582
Folder
69
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Purchase requisitions, 1953-1954
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Box
582
Folder
70
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P-General, 1953
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Box
582
Folder
71
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Quaker Oats Company, 1954
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Box
582
Folder
72
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Queen For A Day, 1953-1955
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Box
582
Folder
73
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Radio Advertising Bureau Inc., 1955
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Box
582
Folder
74
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Radio Committee, 1954-1955
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Box
582
Folder
75
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RCA, 1953-1955
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Box
582
Folder
76
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Suppliers Prospect List, 1954
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Radio Network
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Box
582
Folder
77
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General, 1953
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Box
582
Folder
78
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Projects, 1953
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Box
582
Folder
79
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Radio Plans Board, 1953
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Box
583
Folder
1
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Radio presentation, 1953-1954
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Box
583
Folder
2
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Radio & Television Executives Society, 1953
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Box
583
Folder
3
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Rates, 1953
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Box
583
Folder
4
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Red Feather Campaign, 1953
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Box
583
Folder
5
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Religion, 1953-1955
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|
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Report
|
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Box
583
Folder
6
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Break-even Status, Radio Network, 1954
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Box
583
Folder
7
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For NBC, 1952
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Box
583
Folder
8
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On network studios and technical personnel, 1953
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Box
583
Folder
9
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Research-Audience value of network programming to network stations, 1954
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Research Department
|
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Box
583
Folder
10-11
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General, 1953-1955
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Box
583
Folder
12
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Bulletins, 1953-1955
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Box
583
Folder
13
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Bulletins and Weekly planning report, 1953
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Box
583
Folder
14
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Responsibility reports, 1953
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Box
583
Folder
15
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Rin-Tin-Tin, 1954
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Box
583
Folder
16
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Road show, 1953-1954
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Box
583
Folder
17
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Roy Rogers Show, 1954-1955
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Box
583
Folder
18
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R-General, 1953-1954
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Box
583
Folder
19
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Sachs, Emanuel, 1953-1954
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Sales
|
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Box
583
Folder
20-21
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Case reports, 1953-1955
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Box
583
Folder
22-23
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Department, 1953-1955
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Box
583
Folder
24
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Development, 1953-1954
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Box
583
Folder
25
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Presentation, 1954
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Box
583
Folder
26-27
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Reports, 1953-1955
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Box
583
Folder
28
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Service, 1953-1954
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Box
583
Folder
29
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Summaries, 1953-1955
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Box
583
Folder
30
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Television policy manual, 1954
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Box
583
Folder
31
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Themes, 1954
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Box
583
Folder
32
|
West Coast Region, 1955
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Box
583
Folder
33
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Salesmen's compensation, 1953-1955
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Box
583
Folder
34
|
Sargent, William 1953
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Sarnoff, General David
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Box
583
Folder
35
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General,, 1953-1955
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Box
583
Folder
36
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Columbia University, 1953
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Box
583
Folder
37
|
Radio Affiliates Address, 1953
|
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Box
583
Folder
38
|
Sarnoff, Robert, 1953-1955
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Box
583
Folder
39
|
Schwerin, Horace S., 1954
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Box
583
Folder
40
|
Shore, Dinah, 1955
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Box
583
Folder
41
|
Smith, Bob, 1954
|
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Box
583
Folder
42
|
Sponsor Magazine, 1953
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Box
584
Folder
1
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Sports, 1953-1955
|
|
Box
584
Folder
2
|
Spot Sales plans, 1954
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|
|
Stations
|
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Box
584
Folder
3
|
Clock Hour compensation, 1955
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|
Box
584
Folder
4
|
Compensation, 1953-1954
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|
Box
584
Folder
5-6
|
Correspondence, 1953-1955
|
|
Box
584
Folder
7
|
Managers sist, 1953
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|
Box
584
Folder
8
|
Miscellany, 1953-1954
|
|
Box
584
Folder
9
|
Radio affiliates-Executive Committee
|
|
Box
584
Folder
10-11
|
Radio affiliates meetings, 1953-1954
|
|
Box
584
Folder
12
|
Station Relations Department, 1953-1955
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|
Box
584
Folder
13
|
TV affiliates meeting, 1954
|
|
Box
584
Folder
14
|
Starch Report, 1955
|
|
Box
584
Folder
15
|
Sterling Drug, 1953-1954
|
|
Box
584
Folder
16
|
Suggested programs, 1953-1955
|
|
Box
584
Folder
17
|
Sun Oil, 1954-1955
|
|
Box
584
Folder
18
|
Summer, 1953
|
|
Box
584
Folder
19
|
S-General, 1953
|
|
Box
584
Folder
20
|
Talent, 1953-1954
|
|
Box
584
Folder
21
|
Taylor, Davidson, 1953-1954
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|
Box
584
Folder
22
|
Telenews, 1953
|
|
Box
584
Folder
23
|
Telephone log sheets, 1953-1955
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|
Box
584
Folder
24
|
Television Affiliates Meeting, May 1954
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|
Box
584
Folder
25
|
Morning programs, 1953
|
|
Box
584
Folder
26
|
Network expansion, 1953
|
|
Box
584
Folder
27
|
Option dates, 1953, 1955
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|
Box
584
Folder
28
|
Talent liquidation reports, 1953
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|
Box
584
Folder
29
|
Three Plan, 1953-1954
|
|
Box
584
Folder
30
|
Ticket requests, 1953-1955
|
|
Box
584
Folder
31
|
Today, 1953
|
|
Box
584
Folder
32
|
Toni Company, 1954-1955
|
|
Box
584
Folder
33
|
Toscanini, Arturo, 1953-1955
|
|
Box
584
Folder
34
|
Traffic, 1954
|
|
Box
584
Folder
35
|
Trendex Inc., 1953-1954
|
|
Box
584
Folder
36
|
Training program, 1954
|
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Box
584
Folder
37
|
T-General, 1953-1954
|
|
Box
584
Folder
38
|
United Nations, 1954
|
|
Box
584
Folder
39
|
United States Government, 1953-1955
|
|
Box
584
Folder
40
|
Unsold network option time, 1953
|
|
Box
584
Folder
41
|
Van Horne, Harriet, 1953-1954
|
|
Box
584
Folder
42
|
Veterans of Foreign Wars, 1954-1955
|
|
Box
584
Folder
43
|
WNBC-WNBT, 1953
|
|
Box
584
Folder
44
|
Washington, D.C., 1953-1954
|
|
Box
584
Folder
45
|
Weaver, Sylvester, 1954-1955
|
|
Box
584
Folder
46
|
White, Frank, 1953
|
|
Box
584
Folder
47
|
Wile, Fred, 1953
|
|
Box
584
Folder
48
|
W-General, 1953-1955
|
|
Box
584
Folder
49
|
Young & Rubicam, 1953
|
|
Box
584
Folder
50
|
Zaer, Ted, 1953-1954
|
|
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