Summary Information
Look Magazine Records 1948-1966
U.S. Mss 190AF
9.8 c.f. (25 archives boxes)
Wisconsin Historical Society (Map)
Records and correspondence of one of America's leading photo journalistic periodicals, Included are correspondence, financial records, legal files, minutes, reports, speech files, story proposals, interbureau communications, personnel records, in-house publications and production reports, and other documents. Routine correspondence makes up roughly half of the collection. English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0190af ↑ Bookmark this ↑
Biography/History
From 1937 to 1971 Look magazine was one of the largest and most influential high circulation magazines in America. It was distributed to newsstands every week and had a subscriber circulation of 7.75 million by the middle of the 1960s. In its best year, the advertising revenue of Look reached $80 million. In 1971 the magazine's founder commented that Look “tried to be serious without being solemn, entertaining without being frivolous, angry without being bitter, and hopeful without being complacent.”
Look was founded in 1937 by Gardner “Mike” Cowles and his brother John. It was an outgrowth of a publishing formula which the Cowles brothers had developed on the family owned Des Moines (Iowa) Register and Tribune newspaper. The formula was based on the belief that public interest could be stimulated in almost any topic if it was presented properly. The Cowles brothers believed that picture-language was the most effective way of reaching and informing great numbers of people.
The Cowles experiment with a picture-language format on the Des Moines Sunday Register was so successful that the next step was to launch a national magazine using the same technique. The first issue of Look went on sale on newsstands throughout the United States in January 1937 promising “200 pictures...1,001 facts.” First as a monthly, then as a biweekly, it concentrated initially on fads, fashions, celebrities, and sports figures. After World War II, Gardner Cowles directed the magazine in a more serious and ambitious vein. While Look did not cover immediate news, it managed to produce illuminating stories from Washington, and became editorially concerned with many major issues of the day. As early as 1947 it ran Elliott Roosevelt's memorable interviews with Joseph Stalin and later produced respected social commentary on “The South v. the Supreme Court” (1956) and “The Blacks and the Whites” (1969). Look also featured topical and dramatic coverage of such stories as poverty in American and the Vietnam War. The magazine serialized William Manchester's The Death of a President in 1967 and helped make William L. Shirer's The Rise and Fall of the Third Reich a best seller by publishing extracts of the main text. Indicative of Look's authority and stature was the fact that it was one of the most widely quoted periodicals in the United States. Also noteworthy was Look's roster of distinguished contributors including Adlai Stevenson, Fulton Sheen, Norman Vincent Peale, Robert E. Sherwood, Earl Warren, Bertrand Russell, and Ernest Hemingway.
By the mid 1960s, rising paper and printing costs cut deeply into Look's revenues, and television progressively siphoned off potential advertising. Beginning in 1965 Look's advertising revenues declined steadily putting the magazine into a deficit by 1969. Drastic economy moves and a cutback in circulation failed to generate sufficient savings to keep the publication solvent. Citing loss of revenue, a recessionary economy, and spiraling postal costs, Gardner Cowles announced the magazine would cease publication with its October 19, 1971 issue. The abrupt demise of one of the nation's two leading photo-journalistic periodicals, after 34 years of publication, saddened its many admirers in the press and public.
Scope and Content Note
The major portion of the papers cover the years between 1951 and 1961. The collection offers information on media influence on popular opinion, on cultural trends, and on the socio-economic developments of the 1950s and early 1960s. Some of the interoffice correspondence, the speech files, and the internal affairs files present in a fragmentary manner the everyday life and activities of a large circulation magazine of the period, and the thoughts and philosophies of the people who ran the enterprise. The collection contains some information on the business activities of Look and hints at the role the magazine may have played in the political or social life of the United States but may frustrate researchers seeking a more comprehensive source of data. These records comprise the initial and perhaps the only installment of the Look collection. The collection is divided into seven record series: The Gardner Cowles papers; the Daniel Mich papers, the William Arthur papers; the William Attwood papers; Interbureau Correspondence; Internal Affairs Files; and Special Project Files. An appendix to this finding aid notes prominent correspondents.
The Gardner Cowles record series consists of a General Correspondence file of letters and memos written between 1953 and 1961. The subject matter is generally routine with relatively little insight into business activities.
The Daniel Mich record series is divided into five subgroups: General Correspondence; Executive Correspondence; Subject File Correspondence; Biographical Data; and Speech File. From the middle 1950s until the early 1960s, Mich served as editorial director for Look. The subgroups containing Executive Correspondence and the Speech File are the most interesting in terms of reflecting business activities and the state of magazine journalism during the 1950s.
The William Arthur series is arranged in seven subgroups: General Correspondence; Rejection Notices; Executive Correspondence; Subject File Correspondence; Legal Files; Speech Files; and Expense Accounts. From the early 1950s until cessation of publication Arthur served as managing editor of Look. The General Correspondence and Rejection Files tend to overlap in the sense that most of the General Correspondence concerns refusals to story ideas and social engagements sponsored by agencies and promotional groups. The Rejection File contains rejections which were given a higher priority than those in General Correspondence. The Executive Correspondence and Subject File Correspondence give a wide, if somewhat impressionistic, profile of the editor's activities. Legal Files contain documents including guild contracts which relate to wages, hours, and staff relations with the publication's management. Speech Files contain talks delivered by Arthur and others about Look in relation to American journalism. The Expense Account segment concerns William Arthur's business expenditures as editor. Subgroups are chronological.
William Attwood's association with the magazine as a writer dates from the early 1950s. In the late 1960s, he served as Look's editor in chief under Gardner Cowles. His Overseas Correspondence pertains to his accompanying Adlai Stevenson on a fact finding world tour in 1953. Of Special interest is Attwood's reflections on the Cold War and Asian resistance to Communism.
Interbureau Correspondence is divided according to city and arranged chronologically. The folders contain information on the business, editorial, and professional activities of Look's branch offices in the United States and around the world.
Internal Affairs Files are arranged alphabetically according to subject. This series is especially important because it contains article inventories, employment data, meeting minutes, and authorization list, promotion reports, readership reports, text analyses, research reports, and profit and loss statements. The records date from 1951 to 1966 but coverage is not complete or continuous in any category.
The Special Projects File series details story proposals. Subjects include Look's educational survey, the “Midwest package,” the “Mood of America package,” and “A Case for the American Woman.” The series dates from 1953 to 1960. The series gives a sample of story ideas considered topical during the period.
Administrative/Restriction Information
Presented by Cowles Communications, Inc., via Marvin C. Whatmore, Daytona Beach, Florida, 1976. Accession Number: MCHC76-083
Processed by Harold N. Pomainville and Joanne Hohler, 1981.
Contents List
Box
1
Folder
1-8
|
Series: Gardner Cowles Papers: General Correspondence, 1953-1961.
|
|
|
Series: Daniel Mich Papers
|
|
|
Subseries: General Correspondence
|
|
|
1959
|
|
Box
1
Folder
9-19
|
B-M.
|
|
Box
2
Folder
1-3
|
N-P.
|
|
Box
2
Folder
4-7
|
R-T, W.
|
|
|
1960
|
|
Box
2
Folder
8-20
|
D-P, R.
|
|
Box
3
Folder
1-2
|
S, W.
|
|
|
Subseries: Executive Correspondence
|
|
Box
3
Folder
3-4
|
Benneyan, George, 1954-1959.
|
|
Box
3
Folder
5
|
Berquist, Laura, c. 1957-1958.
|
|
Box
3
Folder
6
|
Botter, Dave, 1954-1959.
|
|
Box
3
Folder
7
|
Burke, Jerry, 1953-1961.
|
|
Box
3
Folder
8
|
Carbine, Pat, 1961.
|
|
Box
3
Folder
9
|
Coffin, Pat, 1955-1961.
|
|
Box
3
Folder
10
|
Collins, Dick, 1957-1961.
|
|
Box
3
Folder
11
|
Cohane, Tim, 1954-1961.
|
|
Box
3
Folder
12
|
Darrell, Margery, 1954-1957.
|
|
Box
3
Folder
13
|
Davidson, Bill, 1956-1961.
|
|
Box
3
Folder
14-15
|
Devanney, John, 1955-1959.
|
|
Box
3
Folder
16
|
Doland, Doris, 1956-1961.
|
|
Box
3
Folder
17
|
Dunbar, Ernie, 1958, 1961.
|
|
Box
4
Folder
1
|
Eeulls, George, 1954.
|
|
Box
4
Folder
2-3
|
Hamilton, Jack, 1954-1958.
|
|
Box
4
Folder
4
|
Hanson, Larry, 1957-1959.
|
|
Box
4
Folder
5-10
|
Harding, Jack, 1953-1961.
|
|
Box
4
Folder
11
|
Herrick, Jean, 1954-1961.
|
|
Box
4
Folder
12
|
Hoagland, Dan, 1960-1961.
|
|
Box
4
Folder
13
|
Huber, Don, 1954-1958.
|
|
Box
4
Folder
14
|
Hulbert, Al, 1954-1961.
|
|
Box
4
Folder
15-17
|
Interoffice, 1954-1961.
|
|
Box
4
Folder
18-20
|
Koether, George, 1953-1957.
|
|
Box
4
Folder
21
|
Maurer, Gil, 1957.
|
|
Box
5
Folder
1-2
|
Meyer, Fleur Cowles, 1953-1958.
|
|
Box
5
Folder
3
|
Meyers, Vern, 1953-1959.
|
|
Box
5
Folder
4
|
Milloy, James R., 1956-1961.
|
|
Box
5
Folder
5
|
Moskin, Robert, 1957-1961.
|
|
Box
5
Folder
6-8
|
Newsletter, 1958-1962.
|
|
Box
5
Folder
9
|
Peck, Ed, 1954.
|
|
Box
5
Folder
10
|
Perkins, Don, 1954-1959.
|
|
Box
5
Folder
11-13
|
Rosten, Leo, 1954-1961.
|
|
Box
5
Folder
14-19
|
Shapiro, S. O., 1952-1961.
|
|
Box
5
Folder
20
|
Squire, Jack, 1957.
|
|
Box
5
Folder
21
|
Seihler, Lester, 1958-1961.
|
|
Box
5
Folder
22
|
Wegge, George, 1954.
|
|
Box
5
Folder
23
|
Wickersham, Ben, 1953-1959.
|
|
Box
5
Folder
24
|
Williams, Gurney, 1954-1960.
|
|
Box
5
Folder
25
|
Wurzel, Joe, 1958.
|
|
Box
5
Folder
26
|
Zimmerman, Gerry, 1955-1958.
|
|
|
Subseries: Subject File Correspondence
|
|
Box
6
Folder
1
|
Minneapolis Star & Tribune, 1954-1960.
|
|
Box
6
Folder
2-3
|
William Morris Agency, 1957-1962.
|
|
Box
6
Folder
4
|
Movie Awards, 1955.
|
|
Box
6
Folder
5
|
Personnel Memos, 1953.
|
|
Box
6
Folder
6
|
Roosevelt, Eleanor, 1954-1959.
|
|
Box
6
Folder
7
|
Miscellaneous Memos, 1955-1959.
|
|
Box
6
Folder
8
|
Subseries: Biographical Sketch
|
|
Box
6
Folder
9-12
|
Subseries: Speeches, 1955-1957, 1961
|
|
|
Series: William Arthur Papers
|
|
|
Subseries: General Correspondence
|
|
Box
6
Folder
13
|
1948.
|
|
|
1956
|
|
Box
6
Folder
14-25
|
A-L.
|
|
Box
7
Folder
1-12
|
M-P, R-Z.
|
|
|
1957
|
|
Box
7
Folder
13-21
|
A-J.
|
|
Box
8
Folder
1-15
|
K-Z.
|
|
|
1958
|
|
Box
8
Folder
16-22
|
A-G.
|
|
Box
9
Folder
1-16
|
H-P, R-Z.
|
|
|
1959
|
|
Box
9
Folder
17-20
|
A-D.
|
|
Box
10
Folder
1-20
|
E-Z.
|
|
|
Subseries: Rejection Notices
|
|
|
1957
|
|
Box
10
Folder
21
|
A-F.
|
|
Box
11
Folder
1-3
|
G-Z.
|
|
Box
11
Folder
4-7
|
1958, A-Z.
|
|
Box
11
Folder
8-11
|
1959, A-Z.
|
|
Box
11
Folder
12-13
|
1962, A-L.
|
|
Box
11
Folder
14
|
Agents, 1956.
|
|
Box
12
Folder
1-2
|
1962, M-Z.
|
|
Box
12
Folder
3-6
|
1963, A-Z.
|
|
Box
12
Folder
7-10
|
1964, A-Z.
|
|
|
Subseries: Executive Correspondence
|
|
|
1956
|
|
Box
13
Folder
1-4
|
B-E.
|
|
Box
13
Folder
5-6
|
G-I.
|
|
Box
13
Folder
7-9
|
K-M.
|
|
Box
13
Folder
10-12
|
P, R-S.
|
|
Box
13
Folder
13-15
|
V-Z.
|
|
Box
13
Folder
16-17
|
Staff Memos, 1956, 1959.
|
|
Box
13
Folder
18
|
Allen, Rupert, 1958.
|
|
Box
13
Folder
19
|
Attwood, William, 1957-1960.
|
|
Box
13
Folder
20
|
Benneyan, George, 1957-1968.
|
|
Box
13
Folder
21
|
Berg, Roland, 1957-1960.
|
|
Box
13
Folder
22
|
Botter, Dave, 1957-1958.
|
|
Box
13
Folder
23
|
Burke, Jerry, 1957-1958.
|
|
Box
13
Folder
24
|
Coffin, Pat, 1957-1960.
|
|
Box
13
Folder
25
|
Cohane, Tim, 1957-1960.
|
|
Box
13
Folder
26
|
Cowles, Gardner, 1957-1960.
|
|
Box
13
Folder
27
|
Darrell, Margery, 1957.
|
|
Box
13
Folder
28
|
Davidson, Bill, 1957-1960.
|
|
Box
13
Folder
29-31
|
Devanney, John, 1954, 1956-1960.
|
|
Box
13
Folder
32
|
Doland, Doris, 1957-1960.
|
|
Box
13
Folder
33
|
Eeulls, George, 1957-1960.
|
|
Box
13
Folder
34
|
Freeman, Siler, 1958-1960.
|
|
Box
14
Folder
1
|
Haggerty, James, Jr., n.d.
|
|
Box
14
Folder
2
|
Hamilton, Jack, 1957-1960.
|
|
Box
14
Folder
3
|
Hanson, Larry, 1959-1960.
|
|
Box
14
Folder
4
|
Harding, Jack, 1957-1959.
|
|
Box
14
Folder
5
|
Huber, Don, 1957-1958.
|
|
Box
14
Folder
6
|
Grant, Joanna, 1958.
|
|
Box
14
Folder
7
|
Hurlburt, Al, 1953, 1957-1960.
|
|
Box
14
Folder
8
|
Koether, George, 1957-1958.
|
|
Box
14
Folder
9
|
Meyer, Fleur Cowles, 1958.
|
|
Box
14
Folder
10
|
Mich, Daiel, 1956-1960.
|
|
Box
14
Folder
11
|
Milloy, Jim, 1957-1960.
|
|
Box
14
Folder
12
|
Moskin, Robert, 1957-1958.
|
|
Box
14
Folder
13
|
Myers, Vern, 1958-1960.
|
|
Box
14
Folder
14
|
Perkins, Don, 1957, 1960.
|
|
Box
14
Folder
15
|
Robinson, Don, 1958.
|
|
Box
14
Folder
16
|
Rosten, Leo, 1957.
|
|
Box
14
Folder
17
|
Shapiro, S. O., 1956-1960.
|
|
Box
14
Folder
18
|
Shepard, Tom, 1957-1958.
|
|
Box
14
Folder
19
|
Hartsell, Spence, 1957-1959.
|
|
Box
14
Folder
20
|
Stevens, Ed., c. 1957.
|
|
Box
14
Folder
21
|
Suhler, Les, 1957-1958.
|
|
Box
14
Folder
22
|
Weber, Lois, 1958.
|
|
Box
14
Folder
23
|
Whatmore, Marvin, 1956-1960.
|
|
Box
14
Folder
24
|
Wickersham, Ben, 1957-1959.
|
|
Box
14
Folder
25
|
Wirsig, Woody, 1957.
|
|
Box
14
Folder
26
|
Wurzel, Joe, 1957-1959.
|
|
Box
14
Folder
27
|
Miscellaneous Memos, 1954-1961.
|
|
|
Subseries: Subject File Correspondence
|
|
Box
14
Folder
28
|
Associated Church Press, 1957.
|
|
Box
14
Folder
29
|
Brandt & Brandt, 1957.
|
|
Box
14
Folder
30
|
Curtis Brown, Inc., 1957-1958.
|
|
Box
14
Folder
31
|
Conant, Howell, 1959.
|
|
Box
15
Folder
1
|
Defense Department, 1956.
|
|
Box
15
Folder
2
|
Des Moines Register & Tribune, 1955-1960.
|
|
Box
15
Folder
3-5
|
Employment Applications, 1956-1957, 1962.
|
|
Box
15
Folder
6
|
Gallop, George, 1957-1958.
|
|
Box
15
Folder
7
|
Graham, Billy, 1957-1958.
|
|
Box
15
Folder
8-10
|
Magazine Publishers Association, 1957-1959.
|
|
Box
15
Folder
11
|
Matson Agency, 1958.
|
|
Box
15
Folder
12
|
Minneapolis Star and Tribune, 1957-1958.
|
|
Box
15
Folder
13
|
William Morris Agency, 1957.
|
|
Box
15
Folder
14
|
Harold Ober Associates, 1957-1958.
|
|
Box
15
Folder
15
|
Passports and Visas, 1956-1959.
|
|
Box
15
Folder
16-19
|
Peale, Norman Vincent, 1956-1959.
|
|
Box
16
Folder
1
|
Photographers, 1957-1960.
|
|
Box
16
Folder
2
|
Religious Magazine Survey, 1957.
|
|
Box
16
Folder
3
|
Rochester, New York, Photo conference, 1957.
|
|
Box
16
Folder
4
|
Sigma Delta Chi, 1957-1959.
|
|
Box
16
Folder
5
|
U.S.O., 1959.
|
|
Box
16
Folder
6-9
|
Writers, A-Z, 1957.
|
|
Box
16
Folder
10-13
|
Writers, A-Z, 1958.
|
|
Box
16
Folder
14-16
|
Writers, G-Z, 1959.
|
|
Box
16
Folder
17-20
|
Writers, A-Z, 1960.
|
|
Box
16
Folder
21-23
|
Interoffice Miscellany, 1958-1960.
|
|
Box
16
Folder
24-25
|
Subseries: Legal Files, 1951-1952, 1955-1960.
|
|
|
Subseries: Speech Files
|
|
Box
16
Folder
26
|
1956.
|
|
Box
17
Folder
1
|
1957.
|
|
Box
17
Folder
2-3
|
1958.
|
|
Box
17
Folder
4
|
Notes, c. 1958.
|
|
Box
17
Folder
5-6
|
1959-1961.
|
|
|
Subseries: Expense Accounts
|
|
Box
17
Folder
7-10
|
1951-1955.
|
|
Box
18
Folder
1-6
|
1956-1959.
|
|
Box
18
Folder
7-9
|
1962-1963, 1965.
|
|
Box
18
Folder
10-13
|
Series: William Attwood Papers: Overseas Correspondence, 1953.
|
|
|
Series: Interbureau Correspondence
|
|
Box
18
Folder
14-15
|
Chicago, 1956-1960.
|
|
Box
18
Folder
16
|
Des Moines, 1955-1961.
|
|
Box
18
Folder
17
|
London, 1959-1960.
|
|
Box
19
Folder
1-8
|
Los Angeles, 1956-1960.
|
|
Box
19
Folder
9
|
Moscow, 1956-1958.
|
|
Box
20
Folder
1-2
|
Paris, 1956-1960.
|
|
Box
20
Folder
3
|
Philadelphia, 1957.
|
|
Box
20
Folder
4-7
|
San Francisco, 1956-1961.
|
|
Box
20
Folder
8-10
|
Washington, D. C., 1956-1960.
|
|
|
Series: Internal Affairs Files
|
|
Box
20
Folder
11
|
Administrative, 1955.
|
|
Box
20
Folder
12
|
Advertisers, 1954.
|
|
Box
20
Folder
13
|
All America Football Award, 1955.
|
|
Box
20
Folder
14
|
Art Series, c. 1956-1957.
|
|
Box
20
Folder
15-18
|
Article Inventory, 1952-1953, 1955, 1957, 1960.
|
|
Box
20
Folder
19
|
Attitude Survey, c. 1954.
|
|
Box
20
Folder
20
|
Authorization List, 1954.
|
|
Box
20
Folder
21
|
Awards Received, 1956, 1961.
|
|
Box
20
Folder
22
|
Book Report, 1954.
|
|
Box
20
Folder
23
|
Community Home Achievement Awards, 1956.
|
|
Box
20
Folder
24-25
|
Circulation Reports, 1956-1957.
|
|
Box
20
Folder
26
|
Circulation Promotion, 1957-1958.
|
|
Box
21
Folder
1
|
Dates Calendar, 1954.
|
|
Box
21
Folder
2
|
Editorial Conferences, 1956.
|
|
Box
21
Folder
3
|
Editorial Promotion, 1957-1958.
|
|
Box
21
Folder
4
|
Editorial Previews, 1958, 1961.
|
|
Box
21
Folder
5
|
Employees List, c. 1954.
|
|
Box
21
Folder
6-10
|
Employment Applications, 1954-1958.
|
|
Box
21
Folder
11
|
Events Calendar, 1954.
|
|
Box
21
Folder
12
|
Grantland Rice Trophies, 1954.
|
|
Box
21
Folder
13
|
Index, 1953, 1955.
|
|
Box
21
Folder
14
|
Inside Look, 1957.
|
|
Box
21
Folder
15
|
Library, c. 1953.
|
|
Box
21
Folder
16
|
Major Projects List, 1955.
|
|
Box
21
Folder
17
|
Meeting Minutes, 1954-1955.
|
|
Box
21
Folder
18
|
News Releases, 1957-1958.
|
|
Box
21
Folder
19
|
Operating Policy, 1953.
|
|
Box
21
Folder
20-21
|
Organization Chart, 1954-1955.
|
|
Box
21
Folder
22
|
Package Outline, 1955.
|
|
Box
21
Folder
23-24
|
Payroll Department, 1952-1954.
|
|
Box
21
Folder
25
|
Pending Material, 1954.
|
|
Box
21
Folder
26
|
Personnel (confidential), 1954, 1956.
|
|
Box
21
Folder
27
|
Personnel (editorial), 1951-1952.
|
|
Box
21
Folder
28-29
|
Personnel (general), 1954.
|
|
Box
22
Folder
1
|
Personnel (library), 1951-1952.
|
|
Box
22
Folder
2
|
Phone List, 1955-1956.
|
|
Box
22
Folder
3
|
Photographers, 1952.
|
|
Box
22
Folder
4
|
Photographic Budget, 1952.
|
|
Box
22
Folder
5
|
Picture Inventory, 1958.
|
|
Box
22
Folder
6
|
Picture Releases and Clearances, 1951-1952.
|
|
Box
22
Folder
7-8
|
Production Reports, 1957, 1960.
|
|
Box
22
Folder
9
|
Profit and Loss Statements, 1955.
|
|
Box
22
Folder
10
|
Promotional Memoranda, 1955-1957.
|
|
Box
22
Folder
11
|
Circulation Promotion Reports, n.d.
|
|
Box
22
Folder
12-14
|
Reader Mail Report, 1957, 1959-1960.
|
|
Box
22
Folder
15
|
Readership Report, 1954.
|
|
Box
22
Folder
16
|
Research Report, 1954.
|
|
Box
22
Folder
17
|
Staff Memos (general), 1956.
|
|
Box
22
Folder
18
|
State Department, 1957.
|
|
Box
22
Folder
19
|
Story Assignment Inventory, n.d.
|
|
Box
22
Folder
20
|
Telephone List, 1960.
|
|
Box
22
Folder
21
|
Television Awards, 1951-1955.
|
|
Box
23
Folder
1
|
Television Report, 1954.
|
|
Box
23
Folder
2
|
Text Analyses, 1953-1957.
|
|
Box
23
Folder
3
|
Vacation Schedule, 1956.
|
|
Box
23
Folder
4
|
Women's Department, 1956.
|
|
Box
23
Folder
5
|
Writer's Newsletter, 1957.
|
|
Box
23
Folder
6-10
|
Writer's Reports, 1957-1959, 1965-1966.
|
|
Box
23
Folder
11
|
Writer's Whereabouts, 1960.
|
|
Box
24
Folder
1-4
|
Story Assignments, 1955-1957.
|
|
|
Series: Special Projects File
|
|
Box
25
Folder
1
|
Adoption Mess, 1954-1955.
|
|
Box
25
Folder
2
|
American Federation of Advertisers Convention, n.d.
|
|
Box
25
Folder
3
|
All American Cities, 1959.
|
|
Box
25
Folder
4
|
America's Religions, 1960.
|
|
Box
25
Folder
5
|
Big Ten Story, 1956.
|
|
Box
25
Folder
6
|
California Package, 1959.
|
|
Box
25
Folder
7
|
Case for American Women, 1959.
|
|
Box
25
Folder
8
|
Civil War, 1958.
|
|
Box
25
Folder
9
|
Educational Survey, 1957.
|
|
Box
25
Folder
10
|
Educational Survey Supplement, 1957.
|
|
Box
25
Folder
11
|
Eisenhower, Dwight D., 1956.
|
|
Box
25
Folder
12
|
Hoover, Herbert, 1959.
|
|
Box
25
Folder
13
|
“Killed” Stories, 1953-1955.
|
|
Box
25
Folder
14
|
Midwest Package, n.d.
|
|
Box
25
Folder
15
|
Mood of America Package, 1959.
|
|
Box
25
Folder
16
|
Branch Rickey Story, 1957.
|
|
Box
25
Folder
17
|
Segregation, 1957.
|
|
Box
25
Folder
18
|
Self-made Millionaires, 1958.
|
|
Box
25
Folder
19
|
Stout, Rex, c. 1958.
|
|
Box
25
Folder
20
|
Texas Package, 1958.
|
|
Box
25
Folder
21
|
World War II Stories, 1958.
|
|
Box
25
Folder
22
|
Youth Survey, 1960.
|
|
Appendix: Prominent Correspondents
Name
|
Date
|
Box
|
Folder
|
Braun, Wernher von |
9 March 1959 |
16 |
4 |
Cantor, Eddie |
1 June 1957 |
15 |
17 |
Castro, Fidel |
3 February 1959 |
16 |
4 |
Douglas, Kirk |
13 June 1956 |
6 |
17 |
Douglas, William O. |
3 April 1959 |
1 |
10 |
Eisenhower, Dwight D. |
1 May 1956 |
1 |
3 |
Gable, Clark |
18 November 1955 |
1 |
2 |
Graham, Billy |
11 July 1957 |
15 |
7 |
Harrington, Michael |
14 March 1956 |
15 |
3 |
Hart, Moss |
14 September 1959 |
1 |
4 |
Huie, William Brodford |
11 May 1956 |
6 |
21 |
Kantor, Mackinlay |
4 November 1959 |
1 |
17 |
|
23 February; 6 March; 21 June; 26 June; 9 September 1960 |
1 |
14 |
Kefauver, Estes |
24 January 1956 |
6 |
24 |
|
9 September 1959 |
10 |
6 |
Keller, Helen |
30 October 1957 |
8 |
1 |
Kennedy, John F. |
27 May 1959 |
12 |
10 |
|
13 January 1960 |
2 |
14 |
King, David S. |
16 June 1959 |
1 |
17 |
Lippman, Walter |
25 September 1959 |
1 |
8 |
MacLaine, Shirley |
23 May 1959 |
1 |
19 |
Multer, Abraham J. |
9 April 1959 |
1 |
19 |
Peale, Norman Vincent |
21 July; 31 July; 4 August; 24 September; 10 October; 29 October; and 17 November 1956 |
15 |
16 |
|
4 January; 26 July; 15 August; 25 August; 9 September; and 25 October 1957 |
15 |
17 |
|
12 February; 14 February; 10 March; 24 March; 28 March; 14 April; 17 May; 28 May; 30 June; 29 September; 8 December 1958 |
15 |
18 |
|
2 January; 9 January; 3 February; 2 March; 12 May; 22 October 1959 |
15 |
19 |
Perkins, Frances |
7 May 1954 |
1 |
1 |
Powell, Eleanor |
30 October 1956 |
7 |
5 |
Rickey, Branch |
15 January 1959 |
4 |
4 |
Roosevelt, Eleanor |
24 May 1957 |
6 |
6 |
Saroyan, William |
8 January; 7 February; and 2 April 1956 |
7 |
7 |
|
17 May 1957 |
8 |
10 |
Sheen, Fulton J. |
14 December 1955 |
7 |
7 |
|
17 January and 31 January 1956 |
7 |
7 |
Stevenson, Adlai |
6 January 1958 |
9 |
11 |
|
8 August 1960 |
3 |
1 |
Truman, Harry |
24 April 1956 |
7 |
8 |
Winchell, Walter |
2 November 1956 |
7 |
11 |
|