Title: Bernard Lichtenberg Papers
Inclusive Dates: 1917-1940

Creator:

• Lichtenberg, Bernard, 1892-

Call Number: U.S. Mss 104AF

Quantity: 2.2 c.f. (15 volumes)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Wisconsin Historical Society (Map)

Abstract:

Bound papers of a public relations counsel, author, and president of the Institute of Public Relations, Inc. Included are speeches; articles; photographs; printed mattter; biographical clippings relating to his work for the Alexander Hamilton Institute, the Association of National Advertisers, and other professional organizations; and his master's thesis. Letters of congratulation pertaining to Lichtenberg's founding of the Institute of Public Relations comprise two volumes.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0104af

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Bernard Lichtenberg, public relations counsel and author, was born in Austria on August 11, 1892. He came to the United States with his family in 1900 where he later attended Stuyvesant High School in New York City. In 1914 he received his B.C.S. from New York University, and his M.C.S. in 1915. In 1916 he married Minerva Kahn.

Mr. Lichtenberg's business career started with the Clark Henderson Co. in Boston in 1907. In 1908 he worked for the Business Book Bureau in New York. From 1909 to 1935 he was vice-president and director of the Alexander Hamilton Institute; and from 1934-1936 he was vice-president and director of the Congressional Intelligence Service Corporation. He also served as General Manager of Amos Parrish and Co. from 1931-1934. In 1936 he founded and served as president of the Institute of Public Relations.

Mr. Lichtenberg has been a member of numerous advertising and business clubs and societies and has also served as a special lecturer at NYU.

Books he has authored include: Advertising Principles, 1919; Advertising Campaigns (with Bruce Barton), 1926; How to Break Into Advertising, 1930; Telling the Truth About Business, 1936; and Has Business the Right to Live?, 1937; along with numerous articles for various business journals and publications.

(Source: Who's Who, 1940)

The Bernard Lichtenberg Collection consists of fifteen bound volumes, roughly 1917-1940, that are mainly scrapbooks containing clippings, print and near-print material, and some correspondence and photographs. Volumes 14 and 15 contain letters of congratulation received by Mr. Lichtenberg along with replies regarding his founding of the Institute of Public Relations. There are four volumes of speeches and articles (Vols. 2-5) some of which are printed and some in typescript, and eight volumes (Vols. 6-13) of material titled “Publicity Clippings”. Also included is a copy of Mr. Lichtenberg's masters thesis done at NYU.

Acquisition Information

Presented by Mrs. Norman Simon, Scarsdale, New York, February 2, 1970.

Processing Information

Processed by Steve Hensen, March 3, 1970.

Volume   1	“The Advertising Agency and the Advertiser--Their Relation to Each Other”, Thesis, 1917, April 14
	Speeches and articles
Volume   2	1924-1932
Volume   3	1932-1935
Volume   4	1936-1937
Volume   5	1938, 1939, 1940
	Publicity clippings
Volume   6	1920-1929
Volume   7	1930
Volume   8	1931-1932
Volume   9	1933-1934
Volume   10	1935
Volume   11	1936-1937
Volume   12	1938
Volume   13	1939-1940
	Letters of congratulations
Volume   14	A-K, 1936
Volume   15	L-Z, 1936