Title: Wisconsin. Marketing Division: Trade Promotions
Inclusive Dates: 1967, 1982-2001

Creator:

• Wisconsin. Marketing Division

Call Number: 2007/082; Audio 1544A; 2007/083; CC 204-CC 205

Quantity: 2.4 c.f., 1 tape recording, and 2 films

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Materials related to trade promotion of Wisconsin's dairy industry, including purpose of promotion and promotion summary from the state Marketing Division. This series pertains to activities authorized by Section 93.42 Wisconsin Statutes, Center for International Agribusiness Marketing. Each file contains correspondence, notes, and financial information about trips to dairy expositions that staff from the Department of Agriculture, Trade, and Consumer Protection (DATCP) attended. For a few years, there is also information about international speakers brought by DATCP for the World Dairy Expo in Madison, Wisconsin.

Note:

These records have been assigned Series 2899.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ser02899

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See the Agency History in the catalog.

This collection was received in multiple parts from the donor(s) and is organized into 3 major parts. These materials have not been physically interfiled and researchers might need to consult more than one part to locate similar materials.

• Part 1 (2007/082, Audio 1544A): Original Collection, 1982-2001
• Part 2 (2007/083): Additions, 1993-1997
• Part 3 (CC 204-CC 205): Additions, 1967, undated

Wisconsin. Marketing Division: Correspondence and Subject Files (Series 2023) contains related materials.

Acquisition Information

Accession Number: 2007/082, 2007/083

2007/082	Part 1 (2007/082, Audio 1544A): Original Collection, 1982-2001 Physical Description: 0.4 c.f. (1 archives box) and 1 cassette tape  Scope and Content Note: Trade promotion, 1982-2001, including notes and summaries, newspaper clippings, correspondence, and photos. Documented are product promotions at University of Wisconsin-Madison football games, Wisconsin State Fair consumer preference survey, Best of the Midwest conference, Farm Progress Days, and several promotional activities at the Wisconsin State Fair. The sound cassette is a 2001 radio spot about taste testing.
2007/083	Part 2 (2007/083): Additions, 1993-1997 Physical Description: 2.0 c.f. (2 record center cartons)  Scope and Content Note: Materials related to the promotion of Wisconsin's dairy industry throughout the world. Arranged by fiscal year, and thereunder by country, each file contains correspondence, notes, and financial information about trips to dairy expositions that staff from the Department of Agriculture, Trade, and Consumer Protection attended. For a few years, there is also information about international speakers brought by DATCP for the World Dairy Expo in Madison, Wisconsin.	⇧
	Fiscal Year , 1990
Box   1 Folder   1	Summary
Box   1 Folder   2	Chile team visit
Box   1 Folder   3	Chile-Argentina combined activities
Box   1 Folder   4	Mexico team visit
	Thailand
Box   1 Folder   5	Team visit
Box   1 Folder   6	Dairy show
Box   1 Folder   7	Technical seminar
	Fiscal Year , 1991
Box   1 Folder   8	Summary
Box   1 Folder   9	Argentina advertising
Box   1 Folder   10	Chile U.S. study tour
Box   1 Folder   11	France SIA show
	Mexico
Box   1 Folder   12	Advertising
Box   1 Folder   13	National Dairy Show
Box   1 Folder   14	Poland, USSR market research
	Taiwan
Box   1 Folder   15	Seminars
Box   1 Folder   16	Study tour
Box   1 Folder   17	Thailand agrotech show
Box   1 Folder   18	Venezuela technical seminars
	Fiscal Year , 1992
Box   1 Folder   19	Summary
Box   1 Folder   20	General
Box   1 Folder   21	Argentina
Box   1 Folder   22	Brazil
Box   1 Folder   23-24	China
Box   1 Folder   25	Indonesia, Malaysia, Thailand
Box   1 Folder   26	Indonesia-didn't receive
Box   1 Folder   27	Italy
Box   1 Folder   28	France
Box   1 Folder   29	Korea technical seminars
Box   1 Folder   30	Korean visitors
Box   1 Folder   31	Mexico
Box   1 Folder   32	Milard
Box   1 Folder   33	Paris
Box   1 Folder   34	Video world
	Fiscal Year , 1993
Box   1 Folder   35	Summary
Box   1 Folder   36	Argentina
Box   1 Folder   37	Queretaro
Box   1 Folder   38	Royal Winter
Box   1 Folder   39	Veracruz
	Fiscal Year , 1994
Box   2 Folder   1	Annual report
Box   2 Folder   2	Summary
Box   2 Folder   3	Aguascalientes
Box   2 Folder   4	Argentina Palermo
Box   2 Folder   5	China agroexpo
Box   2 Folder   6	CNG meeting
Box   2 Folder   7	Paris
Box   2 Folder   8	Queretaro
Box   2 Folder   9	World Dairy Expo-Gomez
	Fiscal Year , 1995
Box   2 Folder   10	Annual Report
Box   2 Folder   11	Summary
Box   2 Folder   12	Aguascalientes
Box   2 Folder   13	Australia
Box   2 Folder   14	China
Box   2 Folder   15	Vietnam visitors to World Dairy Expo
	Fiscal Year , 1996
Box   2 Folder   16	Aguascalientes
Box   2 Folder   17	Argentina
Box   2 Folder   18	Australia
Box   2 Folder   19	Belgium
Box   2 Folder   20	Brazil
Box   2 Folder   21	France
Box   2 Folder   22	New Zealand
Box   2 Folder   23	Turkey
Box   2 Folder   24	Queretaro
	Fiscal Year , 1997
Box   2 Folder   25	Argentina
Box   2 Folder   26	Brazil
Box   2 Folder   27	Brazil speakers at World Dairy Expo
Box   2 Folder   28	Columbia
Box   2 Folder   29	France
Box   2 Folder   30	Guadalajara
Box   2 Folder   31	Kazakhstan
Box   2 Folder   32	Queretaro
CC 204-CC 205	Part 3 (CC 204-CC 205): Additions, 1967, undated Physical Description: 2.0 c.f. (2 record center cartons)  Scope and Content Note: Films promoting agribusiness in Wisconsin. Agribusiness is Everybody's Business (CC 204) focuses on agriculture with a small amount of information on raising livestock. Only if You Eat: the Story of Wisconsin Agribusiness and the Central Public Livestock Market (CC 205) pertains to the livestock industry.	⇧
CC 204	Agribusiness is Everybody's Business, 1967 Physical Description: 16 mm, color, 21 minutes  Scope and Content Note: A survey of agribusiness in Wisconsin with a focus on modern science's influence on agriculture over the fifty years preceding the making of the film. The film covers modern forestry practices including disease control and the use of commercial nurseries. It also looks at the production of sweet corn, green peas, potatoes, lettuce, apples, cherries, and cranberries including the use of equipment to harvest crops, the use of fertilizers and pesticides, processing and packing facilities, transportation, and marketing. There is a brief survey of the beef and pork industry.
CC 205	Only if You Eat: the Story of Wisconsin Agribusiness and the Central Public Livestock Market, undated Physical Description: 16 mm, color, 24 minutes  Scope and Content Note: A survey of agribusiness in Wisconsin with a focus on the meat industry. The film covers raining pigs and calves to market weight and size, feeding operations, “finishing plants,” meat packing plants, processed meat distribution, and marketing. Also discussed is the byproduct market including tallow, soap, fertilizer, and leather products. Featured is the Milwaukee Livestock Exchange including a description of its operations, mock negotiations between livestock owners and salesmen, and a summary of its accounting practices.