Wisconsin. Division of Tourism: Audio-Visual Promotion Files, 1964-2000


Summary Information
Title: Wisconsin. Division of Tourism: Audio-Visual Promotion Files
Inclusive Dates: 1964-2000

Creator:
  • Wisconsin. Division of Tourism
Call Number: PH Series 2803; PH Series 2803 (7); AC 561-AC 565; AE 184-AE 185; AE 200; CB 115-CB 121; CB 126; CC 377; DD 316; DD 360; DD 724-DD 731; DG 020; FE 363; VBC 104-VBC 105; VHA 074-VHA 076; Audio 1651A; 1990/168; 1997/150; 2003/177; 2005/169

Quantity: 1153 photographs and 7 transparencies (3 archives boxes), 1 poster, 11 audio recordings, 29 films, and 5 videorecordings; plus additions of 0.1 cubic feet, 182 photographs, 5642 negatives, 7417 transparencies, 1 film can, and 6 videorecordings

Repository:
Archival Locations:
Wisconsin Historical Society (Map)

Abstract:
Photographs, mainly black and white prints, used for general promotion of Wisconsin tourism by the Division. Although undated, the majority of prints date from the 1980s. Included are views of tourist destinations, museums and historic sites, scenic locations, and activities such as fishing, boating, skiing, and snowmobiling. There are also views of the EAA Fly-in, many hotels, motels, and bed and breakfast inns, festivals and fairs, and ferry boats. One folder documents various film crews searching for or filming at Wisconsin locations. Individuals in these photographs include Pat Boone, Glenn Close, Gilbert Hemsley, and Bob Uecker. Departmental secretary Dick Matty appears in some of these snapshots. Actor Paul Newman appears in one photograph taken at Road America.

Note:

There is a restriction on access to and use of this material; see the Administrative/Restriction Information portion of this finding aid for details.

Some films and videorecordings in this collection are cataloged individually.



Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ser02803
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Arrangement of the Materials

This collection was received in multiple parts from the donor(s) and is organized into 6 major parts. These materials have not been physically interfiled and researchers might need to consult more than one part to locate similar materials.

Administrative/Restriction Information
Access Restrictions

The printing elements in accession 1990/168 may not be viewed.


Use Restrictions

Rights to all photographs were purchased by the Division of Tourism and transferred to the Wisconsin Historical Society. One exception concerns those prints on which the photographer is noted; editorial use of these photographs is unrestricted, but advertising use requires the permission of the photographer. Additionally, Zane Williams has retained all rights to his photographs.


Acquisition Information

Accession Number: M90-020, 1990/168, 1997/150, 2002/086, 2003/177, 2005/161, 2005/169


Contents List
PH Series 2803
Part 1 (PH Series 2803): Original Collection, 1980s
Physical Description: 1153 photographs and 7 transparencies (3 archives boxes) 
Box   1
Folder   1
Alice in Dairyland
Box   1
Folder   2
American Club
Box   1
Folder   3
American Players Theater
Box   1
Folder   4
Apostle Islands
Box   1
Folder   5
Art fairs
Box   1
Folder   6
Auctions
Note: Includes 2 transparencies.
Box   1
Folder   7
Ballooning
Box   1
Folder   8
Bayfield
Box   1
Folder   9
Bed and breakfast inns
Box   1
Folder   10
Bicycles
Box   1
Folder   11
Big Top Chautauqua
Box   1
Folder   12
Birkebeiner
Box   1
Folder   13
Boats
Box   1
Folder   14
Boulder Junction
Box   1
Folder   15
Buses
Box   1
Folder   16
Business and industry
Box   1
Folder   17
Camping
Box   1
Folder   18
Cedarburg
Box   1
Folder   19
Cheese
Box   1
Folder   20
Children
Box   1
Folder   21
Churches
Box   1
Folder   22
Circus World Museum
Note: Includes 1 transparency.
Box   1
Folder   23
Cow chip town competition
Box   1
Folder   24
Cranberries
Box   1
Folder   25
Dickeyville Grotto
Box   1
Folder   26
Door County
Note: Includes 1 transparency.
Box   1
Folder   27
EAA
Box   1
Folder   28
Eagle River
Box   1
Folder   29
Elderhostels
Box   1
Folder   30
Elkhart Lake
Box   1
Folder   31
Fairs
Box   1
Folder   32
Farms and farming
Note: Includes 1 transparency.
Box   1
Folder   33
Ferries
Box   1
Folder   34
Fests
Box   1
Folder   35
Film shoots
Box   1
Folder   36
Fishing
Box   1
Folder   37
Flea markets
Box   1
Folder   38
Folk fairs
Box   1
Folder   39
Fond du Lac
Box   1
Folder   40
Galloway House (Fond du Lac)
Box   1
Folder   41
Ginseng
Box   1
Folder   42
Golf
Box   1
Folder   43
Governor's residence
Box   1
Folder   44
Green Bay
Box   1
Folder   45
Green Lake
Box   1
Folder   46
Green Meadow Farm (Waterford)
Box   2
Folder   1
Harbors
Box   2
Folder   2
Harvesting
Box   2
Folder   3
Hayward
Box   2
Folder   4
Heritage Hill
Box   2
Folder   5
Hiking
Box   2
Folder   6
Historic houses
Box   2
Folder   7
Historic sites
Box   2
Folder   8
Holy Hill
Box   2
Folder   9
Holland Fest (Cedar Grove)
Box   2
Folder   10
Horicon Marsh
Box   2
Folder   11
Hotels and motels
Box   2
Folder   12
House on the Rock
Box   2
Folder   13
Ice fishing
Box   2
Folder   14
Irish Fest
Box   2
Folder   15
Johnson Wax administration building
Box   2
Folder   16
Kayaking
Box   2
Folder   17
Kettle Moraine
Box   2
Folder   18
Kewaunee
Box   2
Folder   19
Kohler factory
Box   2
Folder   20
La Crosse
Box   2
Folder   21
Lake Geneva
Box   2
Folder   22
Lighthouses
Box   2
Folder   23
Little Norway
Box   2
Folder   24
Living Lakes Expo
Box   2
Folder   25
Lumbering
Box   2
Folder   26
Lumber jacks
Box   2
Folder   27
“Lumberjack Special” train (Laona)
Box   2
Folder   28
Madeline Island
Box   2
Folder   29
Madison
Box   2
Folder   30
Manitowoc
Box   2
Folder   31
Maple syrup
Box   2
Folder   32
Menominee
Box   2
Folder   33
Mercer
Box   2
Folder   34
Milwaukee
Box   2
Folder   35
Milwaukee Public Museum
Box   2
Folder   36
Milwaukee Art Museum
Box   2
Folder   37
Mineral Point
Box   2
Folder   38
Miscellany
Box   2
Folder   39
Mississippi River
Box   2
Folder   40
Mitchell Park domes
Box   2
Folder   41
Music
Box   3
Folder   1
Museums
Box   3
Folder   2
Native Americans
Box   3
Folder   3
New Glarus
Box   3
Folder   4
Old World Wisconsin
Box   3
Folder   5
Paddle boats
Box   3
Folder   6
Parasailing
Box   3
Folder   7
Parades
Box   3
Folder   8
Phillips Concrete Park
Box   3
Folder   9
Port Washington
Box   3
Folder   10
Prairie du Chien
Box   3
Folder   11
Railroad Museum (North Freedom)
Box   3
Folder   12
Resorts
Box   3
Folder   13
Restaurants
Box   3
Folder   14
Road America (Elkhart Lake)
Box   3
Folder   15
S.S. Meteor (Superior)
Box   3
Folder   16
Sailing
Box   3
Folder   17
Saint John's Mine (Potosi)
Box   3
Folder   18
Shipbuilding
Box   3
Folder   19
Shopping
Box   3
Folder   20
Sigurd Olson Institute (Ashland)
Box   3
Folder   21
Skiing
Box   3
Folder   22
Snowmobiling
Box   3
Folder   23
Soldiers Grove
Box   3
Folder   24
State Fair
Box   3
Folder   25
State parks
Note: Includes 2 transparencies.
Box   3
Folder   26
Stonefield Village (Cassville)
Box   3
Folder   27
Sturgeon Bay
Box   3
Folder   28
Summer scenes
Box   3
Folder   29
Summer Fest
Box   3
Folder   30
Superior
Box   3
Folder   31
Taliesin
Box   3
Folder   32
Telemark Lodge (Cable)
Box   3
Folder   33
Tour boats
Box   3
Folder   34
Tourism information
Box   3
Folder   35
Trek
Box   3
Folder   36
Tug of War
Box   3
Folder   37
Turkeys
Box   3
Folder   38
UW-Madison campus
Box   3
Folder   39
Villa Louis (Prairie du Chien)
Box   3
Folder   40
Water sports
Box   3
Folder   41
Waterfalls
Box   3
Folder   42
Wineries
Box   3
Folder   43
Winter sports
Box   3
Folder   44
Wisconsin Dells
PH Series 2803 (7)
Wisconsin Tourism poster
PH Series 2803
Box   3
Folder   45
World Dairy Expo
Box   3
Folder   46
Zoos
Part 2 (VHA 074-VHA 076): Additions, undated
Physical Description: 3 videorecordings 
Scope and Content Note: Discover Wisconsin videos promoting tourism in Wisconsin.
VHA 074
Winter Getaways
VHA 075
Skiing
VHA 076
Snowmobiling
1990/168
Part 3 (1990/168, film and video call numbers, Audio 1651A): Additions, 1963-1980
Physical Description: 29 films, 1 film can, and 11 audio recordings 
Scope and Content Note: Films, video and audio recordings, 1963-1980, promoting Wisconsin tourism, industry, and local businesses. Records contain 16 mm prints for 23 complete film titles, one of which also has a 3/4-inch U-Matic access copy; as well as 16 mm printing elements for an untitled film on cross-country skiing by the Wisconsin Department of Natural Resources. Also included are 3 reels containing products and services, community development, and tourism commercials for Wisconsin businesses and year-round recreational activities in the state. This accession also contains eleven audio recordings highlighting Wisconsin travel and tourism, including Little Bohemia, Summerfest, and the Wisconsin State Fair.
Access Restrictions: Printing elements cannot be viewed.
Commercials
AC 562
[Wisconsin Businesses Commercials], undated
Physical Description: 16 mm, color, sound 
Note: Product and tourism commercials by Wausau Homes, Blue Cross of Wisconsin, Surgical Care Blue Shield; Usinger's, Bolens from FMC, Wisconsin Telephone, and Employers Insurance of Wausau.
AE 200
[Wisconsin Businesses Commercials], undated
Physical Description: 16 mm, color, sound 
Note: Product and tourism commercials from Employers' Insurance of Wausau, Wisconsin Telephone,and Evinrude. Includes four commercials for Employers' Insurance; two commercials for the touchtone phone from Wisconsin Telephone, and two commercials for the outboard motor from Evinrude.
AC 563
[Wisconsin Promotional Commercials], undated
Physical Description: 16 mm, color, sound 
Note: Commercials from Marx Films, Incorporated (Milwaukee, Wisconsin), two fall tourism commercials, two winter in Wisconsin commercials, Jerry Smith Studio (Milwaukee, Wisconsin), Wisconsin Conservation Department PSA for Your Window on Wisconsin for outdoor fun; two Wisconsin Vacation and Travel Service ads.
AC 565
[UW Extension Community Development Commercials], undated
Physical Description: 16 mm, color sound 
Note: UW Extension Community Development ads on, community building (sign language with subtitles); Medford industry development and job growth, rural vacation at farms in northern Wisconsin, Gilman community development; Cable, Wisconsin 1977 Birkebeiner winter events and vacations, Paavo Nurmi Marathon running in Hurley, Wisconsin; outdoor fun and attractions, vacations and community development community meeting needs for senior citizens' bus service.
Films
DD 726
Ciao, Turista!
Note

Produced for the U.S. Travel Service, U.S. Department of Commerce this presents Sal Dano and Linda Dano as Enrico and Rosa, two Italian tourists with limited English language skills trying to navigate their way through an American city. Stress the economic benefit of foreign tourists and the need for state and local programs and services for foreigners, as well as the importance of individual hospitality and ambassadorship.

Production, Paramount Pictures, 1974

Cast, Sal Dano, Linda Dano; director and producer, Alden Scott Miller; writer, Garrie Bateson; music, Basil Poledouris; director of photography, Jose Mignone

DD 724-DD 725
Citizen Participation, A Case Study in Economic Development
Note

A documentary study of the process of citizen participation as it was applied from July 1978 through 1980 in the revitalization of downtown Eau Claire, Wisconsin, a city with a population of about 51,000.

Production, Photographic Media Center, University of Wisconsin Extension, 1980

Producer, cinematographer, and editor, Jackson Tiffany; project co-director, Harriett Mayer

AE 185
Fall in Northern Wisconsin
Note

A film made to show the lights and shadows, shades and colors that made fall so beautiful in the north.

Production, Distributed by Wisconsin Conservation Department. Made in cooperation with agricultural agents in Vilas, Oneida, Iron, Langlade, Marinette and Forest Counties. Filmed by University of Wisconsin College of Agriculture, undated

CB 121
For You, Naturally
Physical Description: 16 mm, color, sound 
Note

A description of the Wisconsin State Parks System and a tour of several of the parks.

Duplicate copy of DD 360 with a running time of 24 minutes

Production, Wisconsin Department of Natural Resources, circa 1970s

Director, Staber W. Reese; photographer, Dean E. Tvedt; writer, Mel Ellis

DD 360
For You, Naturally
Physical Description: Duplicate copy of CB 121 with a running time of 25 minutes 
DD 728
New Miners
Physical Description: 16 mm, color, sound 
Note

A report on mining iron, copper, and zinc in Wisconsin. Film follows the process of finding and extracting the metals and also discusses the impact mines have on the land, the economy, and the community. Also discusses how harmful side effects can be minimized and what was learned from past mistakes in the mining and logging industries.

Production, Telecommunications Center, University of Wisconsin Green Bay, 1978

Director, producer and writer, Brian Schmidlin; cinematographer and editor, Flepkin Blakeslay

CB 126
See More of America
Physical Description: 16 mm, color, sound 
Note

Tourism film highlighting some of the nation's tourist destination. Film includes four different introductions.

Production, United States Travel Service, United States Department of Commerce, undated

CC 377
Shoreland Development-A New Approach
Physical Description: 16 mm, color, sound 
Note

Shows the tourist benefit of developing shore lands, but stressing the importance of good management and the need to protect natural lake systems, reducing man's impact on our natural resources, and how to avoid crowing in these areas.

Production, prepared by the Inland Lake Demonstration Project and the University of Wisconsin-Madison Department of Agricultural Journalism and funded by the Upper Great Lakes Regional Commission, 1973

CB 115
Snow Trails
Note

This promotional film for winter recreation in Wisconsin highlights a number of activities, including snowmobiling, skiing, ski jumping, ice fishing, and tubing. The film shows the “Crazy Legs Hill Climb” snowmobile race and gives information on where to obtain recreational equipment.

Production, RBIC Films Production, circa 1958

DD 727
Summer of '76
Physical Description: 16 mm, color, sound 
Note

A film tour of summer activities in Wisconsin. Places and activities include waterskiing, fishing, hot air ballooning, Wisconsin Dells, Lambeau Field, car racing, Aztalan motocross, small town festivals, concerts, and shows.

Production, Marx Films, Incorporated, 1976

Director, Gregg P. Shelby; producer, Duke Marx, writer, John Lincoln; host, Gary Burghoff

AC 564
There Must Be a Better Way
Physical Description: 16 mm, color, sound 
Note

This film depicts Wisconsin's natural beauty by following a businessman into the countryside of Lincoln County to look for a good location outside the city where his company can build a new factory.

Production, Bill Rebone in cooperation with Geisel Studios, Wausau, Wisconsin, 1970

Director and producer, Bill Rebone

CB 120
Travel Pictures Count
Physical Description: 16 mm, color, sound 
Note

A film discussing the importance that pictures, especially personal pictures, play in tourism and in advertising. The narrator introduces guests from various professions who describe the importance of pictures in their fields.

Production, Kodak, 1971

FE 363
We Like it Here!
Physical Description: 16 mm, color, sound 
Note

Film promoting Wisconsin industry and tourism. Includes segments on shipping, fishing, agriculture, a nuclear power plant, Native Americans in Wisconsin, and the Milwaukee Circus Parade. Includes an introduction by Governor Warren Knowles.

Production, Swanson Productions, 1966. Produced through cooperation of Business and Industry Labor and Agriculture Government Agencies. A presentation of Wisconsin Department of Resource Development

Narrator, Ray Scott

Script and direction, Robert W. Swanson

CB 119
What Elmer Has!, Fishing Fever
Physical Description: 16 mm, color, sound 
Note

A film promoting fishing in Sawyer County, Wisconsin.

Production, RBK Film, 1955

Photographer, writer and editor, Robert B. Kutz

CB 118
Wild River Country
Physical Description: 16 mm, color, sound 
Note

A look at the four seasons of recreation and wildlife in the wild river country of Wisconsin. Includes fishing, hunting, canoeing scenes; rafting, camping, kayaking, and wild rice collecting.

Production, Wisconsin Department of Natural Resources, undated

Photographer, Staber W. Reese and Dean Tvedt; script and narration, George Vukelich; editing, recording and music scoring, A. Stuart Hanisch and ASH Film Productions

AC 561
Winterful Wisconsin
Physical Description: 16 mm, color, sound 
Note

This film promotes Wisconsin's wintertime sports and shows scenes of nature, winter camping, snowmobiling, ice skating, sledding, ice sailing, ski jumping, curling and wildlife.

Production, Vacation and Travel Service, Department of Natural Resources of the State of Wisconsin, undated

Photographers, Dorothy Eckman, Leo Eckman; writer, Joseph Sander; narrator, Byrne Piven

AE 184
Wisconsin Dells: Where the Fun Times Are
Physical Description: 16 mm, color, sound 
Note

Promotional film featuring the Wisconsin Dells. Highlights the Wisconsin Ducks, the photography of H.H. Bennett, geological formations like “Chimney Rock,” “Witch's Gulch,” and “Stand Rock.” Also shows the Lower Dells, horseback riding, and attractions such as Fairy Tale Land and Circus World; accommodations and dinning, fudge making, Indian crafts and ceremonials. Some seasonal activities like skiing and snowmobiling are also shown.

Production, Wisconsin Dells Regional Chamber of Commerce, circa 1970s

CB 116
Wisconsin: Its People, Its Products, and Its Place in the World
Physical Description: 16 mm, color, sound 
Note

A film depicting Wisconsin's people, businesses, and industries. The film documents how people live in Wisconsin and the importance of Wisconsin products in the world, including paper mills, logging, transportation, mobile home and boat production, and chemicals.

Production, a Robert M. Carson Production, 1963

Producer, Robert M. Carson; photographer, Robert Dienethal; production coordinator, Beatrice M. Berry; executive producer, Sidney N. Berry

CB 117
Wisconsin: Land Made for Vacations
Physical Description: 16 mm, color, sound 
Note

A state produced film depicting natural and historical tourist sites in Wisconsin, including Wisconsin Dells, Villa Louis, Stonefield Village, Little Norway, New Glarus, Milwaukee County Zoo, state parks, fishing, hunting, and water sports, along with highlights of various Wisconsin festivals.

Production, Vacation and Travel Service of the Wisconsin Department of Natural Resources, 1958

DG 020
Wisconsin: The Good Life
Note

A promotional film for the state of Wisconsin showing Wisconsin as a cultural and industrial center. Also features recreational activities, natural resources, and Wisconsin history.

Production, produced by Dick Durrance Films for The First Wisconsin National Bank, circa 1970

Director, Dick Durrance; writer, Robert Hertzberg; editor, Jean Oser; music, Daniel Pinsky; narrator, Joseph Julian; photography, Dick and Dave Durrance

DD 730-DD 731
Wisconsin Trade Development, Mission to East Asia
Physical Description: 16 mm, color, sound 
Note

Wisconsin Governor Warren Knowles reports on his economic trade mission to five countries in Asia. Mrs. Knowles talks about the different cultures, women in those cultures, and poverty.

Production, Ron Policy/WHA-TV Public Affairs, 1967

Director, Jack Rouse; photographer, Thomas Kammer

DD 729
Wisconsin: Trail of Nations
Physical Description: 16 mm, color, sound 
Note

Describes the many ethnic groups that have contributed to the history and culture of Wisconsin; shows various folk festival and ethnic celebrations.

Production, Pabst Brewing Company, undated

DD 316
Wisconsin: Trail of Nations
Physical Description: Duplicate copy of DD 729 
1990/168
Printing elements
Access Restrictions: Printing elements cannot be viewed.
Can   1
[Cross Country Skiing]
Physical Description: 16 mm, internegative and A-wind optical track negative in 1 can 
Note

A historical and recreational look at cross-country skiing.

Production, Wisconsin Department of Natural Resources, Bureau of Commercial Recreation, undated

Director, narrator, and writer, Peter Beach; photographers, Dean E. Tvedt and Wilbur Stites, Department of Natural Resources, Bureau of Information and Education

Access Restrictions: This title does not have a viewing copy.
Audio recordings
1651A/1
Travel and Vacation Service, 1972 December 27
Note
  • “Friends”
  • “Snow”
  • “Kids”
  • “Knee-Deep”
1651A/2
Ski Wisconsin, undated
1651A/3
Division of Tourism, 1975 September 15
Note
  • “Color”
  • “Geese”
  • “Fish”
1651A/4
Summerfest 75 radio spots, 1975 June 30
1651A/5
Radio, undated
Note
  • “Kid's Stuff”
  • “Forest”
  • “Rivers”
  • “Fish Open”
  • “Spring Arrival”
1651A/6
Vacation and Travel Service, 1974 April 9
Note: “North Country” #1-3
1651A/7
Travel and Vacation Service, 1972 December 27
Note
  • “Friends”
  • “Snow”
  • “Kids”
  • “Knee-Deep”
1651A/8
Vacation and Travel Service, 1973 June 26
Note
  • “Northeast”
  • “Northwest”
  • “Southwest”
  • “Southeast”
1651A/9
Wisconsin State Fair, 1975 June 23
Note: “Music track for use on radio”
1651A/10
Interview with Emil Wanatka (#1), Little Bohemia Lodge
1651A/11
Cub Radio, sport fishing reports, samples from 1979
1997/150
Part 4 (1997/150): Additions, 1988-1991
Physical Description: 6 videorecordings 
Scope and Content Note: Five 3/4-inch U-Matic and one 1-inch open-reel tourism promotional videos, 1988-1991: Musky Hunt for charity, Badger State Winter Games, Wisconsin Historic Sites, miscellaneous tourism television spots, and charter fishing. A few of the tourism television spots feature Milwaukee native baseball player, sportscaster, comedian and actor Bob Uecker promoting tourism in Wisconsin.
Video   1
[Hager Twins Magnum Musky Hunt for charity], Eagle River, undated
Physical Description: U-Matic 
Video   2
[Badger State Winter Games promo and Disabled Veterans of America PSA], 1989
Physical Description: U-Matic 
Video   3
[Badger State Winter Games promo], 1990
Physical Description: U-Matic 
Video   4
[Wisconsin Historic Sites promo], 1991
Physical Description: U-Matic 
Video   5
Wisconsin: A Beautiful Friendship, 8 promo spots, 1988
Physical Description: U-Matic 
Video   6
Wisconsin charter fishing, undated
Physical Description: 1-inch open-reel 
Access Restrictions: WHS does not have playback equipment for this video.
2003/177
Part 5 (2003/177, VBC 104-VBC 105): Additions, 1982-1992
Physical Description: 0.1 cubic feet (l folder), 122 photographs, 3279 color transparencies, and 5642 negatives (in 10 boxes), and 2 videorecordings 
Scope and Content Note

Black and white photographic prints and negatives, color transparencies, and two videotapes documenting Wisconsin's tourist destinations and events, as well as a smaller quantity of similar material pertaining to the promotion of Wisconsin business by the Department of Development. Until 1996 the tourism division was part of the Department of Development, and it is likely that it maintained the slide library for the parent department. Images related to tourism comprise the bulk of this series. Black and white images are primarily represented by 35 mm negatives with contact prints for most images and positive prints for a few. Few images are dated, although most appear to date from the mid 1980s. The color slides were primarily created to illustrate division publications, and when possible, copies of these brochures are included. Additional slides were submitted by private individuals for the division's annual photography contests, the winners of which appeared in state advertising. It is unlikely that the division acquired copyright to the unpublished slides. Typical subjects for both the color and black and white images include Lake Superior and Lake Michigan lake shore communities and scenery, winter sports (especially snowmobiling and cross country skiing), biking and fishing, and events such as the Great Circus Parade, the Experimental Aviation Association Fly-in (EAA), the Wisconsin State Fair, Summerfest, and various other fests. Also included are slides produced by Bike Wisconsin Inc. that were given to the division when the company ceased operations. These color slides document bicycling, as well as bed and breakfasts and restaurants of interest to bikers. These images are undated, but are known to have been taken prior to 1997. Also included is visual documentation of the division's internal activities such as photography and filming, promotional programs, tourist information centers, and selected images of gubernatorial conferences on tourism. The two videotapes, “Wisconsin's Greatest Hits,” were distributed to promote Wisconsin tourist sites. They are virtually identical except for the background music. Paper records pertaining to this film project consist of the RFP reply proposal submitted by WHA, a storyboard, and shot lists. Pictured individuals in this section include Peter and Lou Berryman and Daniel J. Travanti.

Photographs and transparencies pertaining to the functions of the Department of Development include photography of Wisconsin harbors including some aerial views used for a department publication, interior and exterior views of Wisconsin companies, graphic slides used for formal presentations, and documentation of Governor Dreyfus' trade delegation to China as well as the Chinese visit to Wisconsin. Pictured individuals in this section include Lee S. Dreyfus, Anthony Earl, and Paul Newman (at Road America).

Series: Transparencies
Box   1
Folder   1
Bike Wisconsin Inc., promotional slides (inns, food and dining, camping, cycling, scenic Wisconsin), before 1997
Division of Tourism
Photo contests
Box   1
Folder   2
Northeast and southeast regions, 1988
Box   2
Folder   1
1980s
Box   2
Folder   2
“Old cross country ski shots”
Box   2
Folder   3
People and places binder
Box   2
Folder   4
Internal division slides
Box   2
Folder   5
“Escape to Wisconsin” slide show
Box   2
Folder   6
State of Wisconsin Film Board
Box   2
Folder   7
Governor's Conference on Tourism, 1990, 1992
Box   2
Folder   8
1978-1991 slide shows
Box   2
Folder   9
“Old slide show”
Box   2
Folder   10
Wisconsin Magazine presentation
Box   2
Folder   11
“We do not have permission to loan” binder
Box   2
Folder   12
Miscellaneous loose slides
Box   2
Folder   13
Old AFS sheets and group tour sheets
Publication illustrations
Auto Tours
Box   2
Folder   14
1989-1990
Box   3
Folder   1
1990-1991
Box   3
Folder   2
1992-1993
Box   3
Folder   3
Compare Wisconsin
Box   3
Folder   4
Fishing Guides and Charter Captains, 1990
Box   3
Folder   5
Great Escape, 1982
Box   3
Folder   6-7
Scenic Milwaukee, 1981-1983, undated
Box   3
Folder   8-12
Spring/Summer, 1985-1989
Box   4
Folder   1
Travel Pages Wisconsin, 1986-1987
Box   4
Folder   2-7
Fall/Wisconsin Escape, 1984-1990
Box   4
Folder   8
Winter Adventures, 1991
Box   4
Folder   9
University of Wisconsin scenes
Box   4
Folder   10
General Wisconsin scenes
Department of Development slides
Box   4
Folder   12
Presentations
Note: Graphics and text only
Box   5
Folder   1
Company interiors and exteriors
Box   5
Folder   2-3
Harbor communities and scenes
Arrangement of the Materials: Alphabetical
Series: Photographic Prints
Tourism Division
Box   6
Folder   1
Photographs with printed captions to be issued by publications
Box   6
Folder   2
Boats
Box   6
Folder   3
Grand Avenue shopping mall, Milwaukee
Box   6
Folder   4
Hotels, motels, and restaurants
Box   6
Folder   5
Milwaukee fests, Wisconsin State Fair
Box   6
Folder   6
Miscellaneous prints
Box   6
Folder   7
Museums and historic houses
Box   6
Folder   8
New Glarus
Box   6
Folder   9
Newman, Paul, at Road America
Box   6
Folder   10
Tourism filming
Box   6
Folder   11
Winter sports
Department of Development
Box   6
Folder   12
Chinese delegation visiting Wisconsin
Box   6
Folder   13
Great Lakes harbors aerial views
Box   6
Folder   14
Japanese visitors
Box   6
Folder   15
Miscellaneous prints
Series: Photographic Negatives
Tourism Division (by sheet number)
Box   1
#7-#215
Box   2
#219-#328
Box   3
#329-#457
Box   4
Folder   4-38
459-541, unnumbered
Department of Development
Box   4
Folder   1
Dreyfus trade delegation to China, circa 1982
Box   4
Folder   2
Chinese trade delegation in Wisconsin, circa 1982
Box   4
Folder   3
Business and Industry binder
Series: Videotapes
VBC 104
“Wisconsin's Greatest Hits,” 1987
VBC 105
“Wisconsin's Greatest Hits,” 1992 revision
2003/177
Folder   1
Paper records relating to “Wisconsin's Greatest Hits”
2005/169
Part 6 (2005/169): Additions, 1977-2000
Physical Description: approximately 4100 transparencies (1 record center carton, 2 archives boxes, and 1 card file) 
Scope and Content Note: Color slides, 1977-2000, of tourism-related activities and locations in Wisconsin that were used for promotional purposes. The files are alphabetically arranged by subject and place. Particular strengths includes automobile racing at Elkhart Lake; downhill and cross country skiing (particularly the American Birkebeiner); the Green Bay Packers; golf; hotels, resorts, and bed and breakfast inns; ships and pleasure boating; and snowmobiling. Attractions at Wisconsin Dells are also represented. The people file includes snapshots of Barry Alvarez, Paul Newman, Donna Shalala, Tommy Thompson, and Leon Varjean. At the end of the file are color prints of speed skating and black and white prints of Tourism Council meetings, circa 1987.
Note: Unlimited reproduction rights to these images were purchased by the Wisconsin Department of Tourism.
Box   1
Folder   1
African-Americans
Box   1
Folder   2
Algoma
Box   1
Folder   3
Apostle Islands
Box   1
Folder   4
Appleton
Box   1
Folder   5
Art centers and galleries
Box   1
Folder   6
Arts and crafts
Box   1
Folder   7
Automobiles
Box   1
Folder   8
Badger State Games
Box   1
Folder   9
Ballooning
Box   1
Folder   10
Bands
Box   1
Folder   11
Bayfield
Box   1
Folder   12
Beaches
Box   1
Folder   13
Bed and breakfast inns
Box   1
Folder   14
Bicycling
Box   1
Folder   15
Big Bay Park
Box   1
Folder   16
Birkebeiner
Box   1
Folder   17
Bjorklunden Chapel
Box   1
Folder   18
Boating
Box   1
Folder   19
Brewers baseball team
Box   1
Folder   20
Breweries
Box   1
Folder   21
Bridges
Box   1
Folder   22
Buildings
Box   1
Folder   23
Bus tours
Box   1
Folder   24
Businesses
Box   1
Folder   25
Camping
Box   1
Folder   26
Canoeing and kayaking
Box   1
Folder   27
Casinos
Box   1
Folder   28
Caves and mines
Box   1
Folder   29
Cedarburg
Box   1
Folder   30
Chatauqua
Box   1
Folder   31
Cheese
Box   1
Folder   32
Cheese League football
Box   1
Folder   33
Children
Box   1
Folder   34
Churches
Box   1
Folder   35
Circus World and Parade
Box   1
Folder   36
Concrete Park
Box   1
Folder   37
Cottages
Box   1
Folder   38
Country stores
Box   1
Folder   39
Courthouses
Box   1
Folder   40
Cranberries
Box   1
Folder   41
Dalles of the Eau Claire
Box   1
Folder   42
Dams
Box   1
Folder   43
Dancers
Box   1
Folder   44
Dells Mill, Augusta
Box   1
Folder   45
Dickeyville Grotto
Box   1
Folder   46
Dog sledding
Box   1
Folder   47
Dog racing
Box   1
Folder   48
Door County
Box   1
Folder   49
Door County, Rock Island
Box   1
Folder   50
EAA
Box   1
Folder   51
Eagle River
Box   1
Folder   52
Elroy-Sparta Trail
Box   1
Folder   53
Fairchild
Box   1
Folder   54
FAM tours
Box   1
Folder   55
Farms
Box   1
Folder   56
Farmers' Markets
Box   1
Folder   57
Ferries
Box   1
Folder   58
Festivals
Box   1
Folder   59
Fishing
Box   1
Folder   60
Fishing Has No Boundaries
Box   1
Folder   61
Flea Markets
Box   1
Folder   62
Fond du Lac
Box   1
Folder   63
Food
Box   1
Folder   64
Football
Box   1
Folder   65
Gardens
Box   1
Folder   66
Gills Rock
Box   1
Folder   67
Golf
Box   1
Folder   68
Golf, Greater Milwaukee Open, 1992
Box   1
Folder   69
Gold Wing convention, 1989
Box   1
Folder   70
Governor, 1988-1991
Box   1
Folder   71
Green Bay and Green Bay Packers
Box   1
Folder   72
Green Lake
Box   1
Folder   73
Greek Orthodox Churck
Box   1
Folder   74
Hang gliders
Box   1
Folder   75
Harbors
Box   1
Folder   76
Harness racing
Box   1
Folder   77
Harvests
Box   1
Folder   78
Hawks Inn, Delafield
Box   1
Folder   79
Hayward
Box   1
Folder   80
Heritage Hill State Park
Box   1
Folder   81
Historical sites
Box   1
Folder   82
Historyland
Box   1
Folder   83
Hockey
Box   1
Folder   84
Holiday Folk Fair
Box   1
Folder   85
Holiday Parade
Box   1
Folder   86
Holy Hill
Box   1
Folder   87
Homes and houses
Box   1
Folder   88
Honor the Earth Pow-Wow
Box   1
Folder   89
Horicon Marsh
Box   1
Folder   90
Horses
Box   1
Folder   91
Hotels and motel
Box   1
Folder   92
House on the rock
Box   1
Folder   93
Houseboats
Box   1
Folder   94
Hunting
Box   1
Folder   95
Ice Age Trail
Box   1
Folder   96
Ice fishing
Box   1
Folder   97
Ice skating
Box   1
Folder   98
Information centers (of Tourism Department)
Box   1
Folder   99
International Crane Foundation
Box   1
Folder   100
Iola Car Show
Box   1
Folder   101
Kenosha
Box   1
Folder   102
Kewaunee car ferry
Box   1
Folder   103
King Richard's Fair, Bristol
Box   1
Folder   104
Klondike Days, Eagle River
Box   1
Folder   105
Kohler
Box   1
Folder   106
Kringle
Box   1
Folder   107
La Crosse
Box   1
Folder   108
La Crosse Queen
Box   1
Folder   109
Larue's World of Miniatures, Pardeeville
Box   1
Folder   110
Lac du Flambeau
Box   1
Folder   111
Lac Vieux Desert
Box   1
Folder   112
Lake Geneva
Box   1
Folder   113
Lakes
Box   1
Folder   114
Lancaster
Box   1
Folder   115
Lawrence University
Box   1
Folder   116
Leigh Yawkee Woodson
Box   1
Folder   117
Lighthouses
Box   1
Folder   118
Little Norway
Box   1
Folder   119
Living Lakes Expo
Box   1
Folder   120
Logging
Box   1
Folder   121
Madeline Island
Box   1
Folder   122
Madison
Box   1
Folder   123
Manitowoc
Box   1
Folder   124
Marinette
Box   1
Folder   125
Marshfield
Box   1
Folder   126
Mayfield
Box   1
Folder   127
Medical museum
Box   1
Folder   128
Mellen
Box   1
Folder   129
Menasha
Box   1
Folder   130
Mercer
Box   1
Folder   131
Merrill
Box   1
Folder   132
Milwaukee
Box   1
Folder   133
Mineral Point
Box   1
Folder   135
Minocqua
Box   1
Folder   136
Miscellaneous
Box   1
Folder   137
Museums
Box   1
Folder   138
National Tourism Day
Box   2
Folder   1
Native Americans
Box   2
Folder   2
Newburg
Box   2
Folder   3
New Glarus
Box   2
Folder   4
New Richmond
Box   2
Folder   5
Oak Hill
Box   2
Folder   6
Oconto County
Box   2
Folder   7
Octagon House
Box   2
Folder   8
Old World Wisconsin
Box   2
Folder   9
Oneida Nation Museum
Box   2
Folder   10
Oshkosh
Box   2
Folder   11
Paddleboats
Box   2
Folder   12
Parades
Box   2
Folder   13
Parks
Box   2
Folder   14
Peck's Wildlife Museum
Box   2
Folder   15
Peninsular State Park
Box   2
Folder   16
People
Box   2
Folder   17
Pepin
Box   2
Folder   18
Pestigo
Box   2
Folder   19
Photo contest winners, 1986-1990
Box   2
Folder   20
Platteville
Box   2
Folder   21
Plymouth
Box   2
Folder   22
Port Washington
Box   2
Folder   23
Prairie du Chien
Box   2
Folder   24
Racine
Box   2
Folder   25
Rafting
Box   2
Folder   26
Rail museum
Box   2
Folder   27
Railroads
Box   2
Folder   28
Red Banks
Box   2
Folder   29
Resorts
Box   2
Folder   30
Restaurants
Box   2
Folder   31
Richland Center
Box   2
Folder   32
Rittenhouse Inn
Box   2
Folder   33
Rivers
Box   2
Folder   34
Road America
Box   2
Folder   35
Sail planes
Box   2
Folder   36
Sailing
Box   2
Folder   37
Ships
Box   3
Folder   1
Shopping
Box   3
Folder   2-4
Skiing, Downhill, Cross County and Water
Box   3
Folder   5
Snowmobiling
Box   3
Folder   6
Soldiers' Grove
Box   3
Folder   7
Spring Green
Box   3
Folder   8
State Fair
Box   3
Folder   9
State parks
Box   3
Folder   10
Stevens Point
Box   3
Folder   11
Statues
Box   3
Folder   12
Stockholm
Box   3
Folder   13
Sturgeon Bay
Box   3
Folder   14
Summerfest
Box   3
Folder   15
Superior
Box   3
Folder   16
Tallman House
Box   3
Folder   17
Telemark Lodge
Box   3
Folder   18
Towns
Box   3
Folder   19
Tractors
Box   3
Folder   20
Triathlon
Box   3
Folder   21
Two Rivers
Box   3
Folder   22
Universities and colleges other than University of Wisconsin
Box   3
Folder   23
Volk Field
Box   3
Folder   24
Washington Island
Box   3
Folder   25
Waterfalls
Box   3
Folder   26
Wineries
Box   3
Folder   27
Wisconsin Dells
Box   3
Folder   28
World Dairy Expo
Box   3
Folder   29
Wright, Frank Lloyd buildings (primarily Seth Peterson)
Box   3
Folder   30
Wyalusing
Box   3
Folder   31
Speed skating color prints
Box   3
Folder   32
Tourism Council, 1987, undated