Title: Gene Kroupa Visual Materials
Inclusive Dates: 1974-2001

Creator:

• Kroupa, Gene

Call Number: PH 7091

Quantity: 2.0 cubic feet (1 archives box, 2 flat boxes, and 1 oversize folder)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

Wisconsin Historical Society (Map)

See the catalog entry for information on possible additional materials and shelf locations.

Abstract:

Visual materials created by Gene Kroupa and his marketing firm, Gene Kroupa and Associates, for a variety of Wisconsin-based client organizations from the mid-1970s through 2001, including slides, design materials, advertising proofs, and posters. The firm produced materials for Allis-Chalmers, primarily slides depicting farmers and their operations throughout the country, to illustrate articles in The Landhandler, a publication produced for Allis-Chalmers dealers and farmers. Other slides were produced to illustrate materials from the Wisconsin-Minnesota Canned Vegetable Council (WMCVC). The collection also contains a number of other design materials for WMCVC including proofs and layouts for a recipe booklet, informational posters and brochures, and original art for a mascot named VIC (vegetables in cans) designed by Howard Sherpe. Also included are original layouts and designs for Friday Canning Corporation informational sheets, as well as proofs of print advertisements for American Breeders Service and a poster for the Hoard's Dairyman magazine.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ph07091

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Acquisition Information

Presented by Gene Kroupa, Madison, Wisconsin, 2018. Accession Number: M2018-079

PH 7091	Allis-Chalmers
Box   1 Folder   1-3	Farming slides, 1979-1984
Oversize Folder   1	Gleaner Combine 60th Anniversary poster, 1983
	Wisconsin-Minnesota Canned Vegetable Council (WMCVC)
Box   1 Folder   4	Canning slides, 1974-1987
Box   2 Folder   1	Pamphlet and website design, "Love Those Vegetables" campaign, 1989, 2001
Box   2 Folder   2	Recipe booklet design
Box   3 Folder   4	Food pyramid poster
Box   3 Folder   4	Vegetables in Cans character design
Box   3 Folder   4	"Vegetables: Incredible Edibles" poster, 1996
Box   3 Folder   4	"Love Those Vegetables" poster and pamphlet
Box   3 Folder   1	Friday Canning Corporation canned food fact sheet designs
Box   3 Folder   2	American Breeders Service dairy cow breeding advertising proofs, 1987-1988
Box   3 Folder   3	Hoard's Dairyman dairy cow population poster, 2000