Summary Information
Lawrence G. Chait Papers 1947-1991
- Chait, Lawrence G., 1917-1997
Mss 974; Micro 2108; CC 629-CC 631; Audio 1368A; PH Mss 974
16.0 cubic feet (15 records center cartons, 2 archives boxes, and 1 index card box), 4 reels of microfilm (35 mm), 3 films (16 mm), 39 audio recordings, 33 photographs (1 folder), 25 negatives on 4 strips and 1 sheet, and 1 piece of ephemera (1 oversize folder)
Wisconsin Historical Society (Map)
Papers, 1947-1991, of Lawrence G. Chait, a marketing consultant, author, and founder of Lawrence G. Chait and Company, the first advertising agency to specialize in direct marketing. The papers consist of biographical information, agency promotion, speeches and writings (some available only in recorded form), correspondence, memoranda, notes, marketing plans (available only on microfilm), copy, budgets, reports, photographs, and selected mailings. Also includes records of the International Business Development Company (INBUDCO), a Chait subsidiary that dealt in corporate acquisitions and mergers. The photographs document Chait as a speaker on professional subjects and as a leader of the Direct Marketing Advertising Association (DMAA). Also included are prints of Daniel Walker, governor of Illinois, while campaigning for office during the 1970s and negatives of his activities as governor.
There is a restriction on use of this material; see the Administrative/Restriction Information portion of this finding aid for details. In 2012 the marketing plans were microfilmed, the condition of the audio tapes reviewed, and the finding aid revised. Moldy tapes were discarded; those in good condition were added to the collection. The three films were missing in 2012, and it was thought they may have been previously discarded because of the mold.
English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mss00974 ↑ Bookmark this ↑
Biography/History
Lawrence G. Chait, one of the pioneers of direct marketing in the post-World War II era, was born in Scranton, Pennsylvania on June 27, 1917, the son of Perez and Rebecca Chait. During World War II he served in the Merchant Marine and in 1945 began his professional career with Dow Jones & Company, publishers of the Wall Street Journal, Barron's and the National Observer. In subsequent years he was also employed as a circulation executive for Time Inc., publishers of Time, Life, Fortune and Sports Illustrated, and then as vice-president for R.L. Polk & Company.
In 1957 he established his own firm, Lawrence G. Chait & Company, the first advertising company to focus on direct mail marketing. In 1972 the name of the firm was changed to MMDM, an abbreviation of Multi-media Direct Marketing. This change reflected the firm's growth from personal consultation to a variety of services such as travel, insurance, consumer credit, retail store and catalog merchandising, industrial marketing, electronics; and land development. During this period Chait became increasingly influential in the use of computerized mailing lists. Among the firm's major clients, according to his New York Times obituary, were American Airlines, Diner's Club, Hertz, Manpower, and Spiegel. In 1972 Chait's brother Maurice M. Chait (1908-1998) joined the firm as co-chair. Maurice had worked in retail advertising and sales until 1958 when he founded a large travel and tour operation business. It was undoubtedly Maurice's experience that led to the agency's focus on tourism and travel. In part reflecting the firm's diversification, in 1973 Chait formed a subsidiary company, International Business Development Corporation (INBUDCO) that specialized in corporate acquisitions and mergers. About 1975, Chait formed his own independent consulting firm, and after 1990 he turned to lecturing, writing, and teaching at Colby-Sawyer College.
Widely regarded as one of the nation's leaders in the field of direct marketing, Chait was an international speaker and writer on the theory and practice of the field. In addition, Chait was involved in a variety of professional organizations. He was president of the Direct Mail Advertising Association and the Association of Direct Marketing Agencies and vice-president of the Sales Promotion Executives Association. He also served as president of the Hundred Million Club of New York.
Chait married Sylvia Levine in 1938 and they had three children: Martha Berlin, Pamela A. Chait, and George Chait. Lawrence Chait died on July 18, 1997, in Croydon, New Hampshire.
Scope and Content Note
Although widely regarded as a pioneer in the field of direct marketing, Lawrence Chait's papers provide incomplete coverage of his innovations in marketing. There is, however, good coverage of his firm in full development (the period from the mid-1960s through the mid-1970s) and for his later career as an independent consultant (from 1975 to 1985). The papers are arranged as BIOGRAPHICAL AND PERSONAL MATERIAL, CORRESPONDENCE, CLIENT FILES, INBUDCO RECORDS, MARKETING PLANS, and AUDIO RECORDINGS.
The BIOGRAPHICAL AND PERSONAL MATERIAL consists of biographical information, examples of agency promotion, photographs, and speeches and writings. The biographical information consists of loose clippings, memorabilia, convention programs, and scrapbooks which have been disassembled for preservation. Items in the biographical files document Chait's career before the establishment of his own firm in 1957. Several of the disassembled scrapbooks contain sample mailings that Chait entitled “most frequently used” or “representative programs.” The speeches and writings, which consist of both written and oral presentations and which are arranged chronologically, provide good evidence for Chait's reputation as a leading theorist of the direct marketing field. His visionary use of automated lists is documented here, in a theoretical way. Chait's recorded speeches are in the AUDIO RECORDINGS series. After 1957, the textual records are relatively complete except for the period 1975-1978. The photographs, which are also of a personal nature, document Chait's activities as a speaker on professional subjects and as a leader of the Direct Marketing Advertising Association. However most of these images are unidentified. Also includes prints of Illinois Governor Daniel Walker, a Chait associate, while campaigning for office (either in 1972 or 1976) and negatives about activities while governor.
CORRESPONDENCE includes general mail not associated with major clients, primarily covering the years 1971 to 1974, correspondence concerning foreign travel particularly to Australia and New Zealand for his book on the South Pacific (A Businessman's Notes on Opportunities in the South Pacific), and a run of carbons of outgoing letters and memoranda. Since the client files cover only the years 1972 to 1974 and the planning files cover only the years 1963 to 1969, the carbons, which cover the period from 1968 to 1974, afford the most comprehensive view of agency operations. Chait's outgoing letters provide little detail about specific programs.
The CLIENT FILES primarily cover the early 1970s. A few files, such as those concerning International Moneyline, Street Smart Investing, and the Olympic coin program, document his work as an independent consultant, and a few files represent the early years of Lawrence G. Chait & Company. The majority of the series consists of alphabetical files. Also included are scattered subjects files pertaining to internal administrative topics such as staff memos or the marketing seminars that Chait sponsored. The client files from the 1970s consist primarily of correspondence, memoranda, draft copy, notes, sample mailings, budgets, and reports prepared by Maurice Chait and other members of the staff. The major files here include American Airlines; Beloit College; banks such as Harris Bank and First Pennsylvania; industrial firms such as Harnishfeger; insurance companies such as Royal Globe; mail order catalogs such as Aldens, Montgomery Wards, and Spiegel; and subscription newsletters such as International Moneyline, Public Relations News, Reporting on Government, Street Smart Investing, and Washington Watch; as well as the Beverage Gift Service, an unsuccessful mail order company that sold alcoholic beverages in which Chait invested. Marketing of Olympic coins for the Montreal and Los Angeles Olympics was a major effort for Chait from the mid-1970s through the 1980s.
Many of Chait's clients wanted to establish direct mailing operations of their own, and as a result Chait's firm shifted to corporate acquisition. About 1973 Chait spun off the merger and acquisition function into a subsidiary company, International Business Development Corporation (INBUDCO). The INBUDCO RECORDS consist of articles of incorporation, correspondence, memoranda, and agreements arranged alphabetically by client name. Some files pertain to familiar Chait clients such as Manpower and Montgomery Ward, but others represent new associations such as Econo-Car, Limited Edition Collectors, and Mother Earth News. These files end in 1974, and the ultimate fate of IMBUDCO is undocumented.
The MARKETING PLANS are arranged alphabetically by client name. Unlike the CLIENT FILES, the marketing plans primarily document work during the 1960s. Because of the generally incomplete character of the collection as a whole, the marketing plans form virtually the only documentation for this decade. The plans originally consisted of thermofax paper in black leatherette binders. Contact with the binders caused the copy paper to deteriorate rapidly. As a result, the plans have been microfilmed and are available only on microfilm. Researchers are warned that some filmed pages are virtually unintelligible because of the poor quality of the originals. The most substantial documentation in the marketing plans pertains to the Imperial Casualty Insurance Company, the Great Books of the Western World, Save the Children Federation, and the 3M Company. The plans are unsupported by working files, and it is not known to what degree they were implemented.
Administrative/Restriction Information
Individuals or corporate bodies other than the Wisconsin Historical Society may hold copyright for a portion of the collection. Permission from the appropriate copyright holder(s) may be required before reproducing items from this collection.
Presented by Lawrence Chait, New York City and Valley Stream, New York, 1971-1993. Accession Number: MCHC71-069, M87-107, M88-159, M93-118
Processed by Carolyn Mattern, 2001.
Contents List
Mss 974
|
Series: Biographical and Personal Material
|
|
Box
1
Folder
1-29
|
Biographical material, 1947-1974, undated
|
|
|
Agency promotion
|
|
Box
1
Folder
30
|
General
|
|
Box
1
Folder
31
|
Press releases, 1957-1972
|
|
Box
1
Folder
32
|
Wall Street Journal
|
|
Box
1
Folder
33
|
Stationery
|
|
|
Scrapbooks
|
|
Box
2
Folder
1
|
1957-1964
|
|
Box
2
Folder
2
|
Samples, “Frequently used”
|
|
Box
2
Folder
3
|
“How to Use the Mails”
|
|
Box
2
Folder
4
|
“Representative Campaigns,” circa 1963
|
|
Box
2
Folder
5
|
“Typical Fundraising Campaigns”
|
|
|
Speeches and Writings : See also Audio Recordings.
|
|
|
Paper documentation
|
|
Box
2
Folder
6
|
Direct Mail Roundtable, 1949
|
|
Box
2
Folder
7
|
“Four Weeks of Fortune,” 1951
|
|
Box
2
Folder
8
|
1952-1954
|
|
Box
2
Folder
9
|
“List Research at Time Inc.,” 1951-1954
|
|
Box
2
Folder
10-13
|
1955-1969
|
|
Box
2
Folder
14-18
|
South Pacific book materials, 1970
|
|
Box
2
Folder
19-23
|
1971-1974, 1979-1991, undated
|
|
Box
2
Folder
24
|
“Building Business by Mail”
|
|
PH Mss 974
|
Photographs and negatives
|
|
Mss 974
|
Series: Correspondence
|
|
Box
3
Folder
1-23
|
Outgoing correspondence, 1968-1974 August
|
|
|
General correspondence
|
|
|
1972-1974
|
|
Box
3
Folder
24
|
A
|
|
Box
4
Folder
1-26
|
B-Z
|
|
Box
4
Folder
27-28
|
1982-1983
|
|
|
Foreign travel correspondence
|
|
Box
5
Folder
1-2
|
Australia, 1970-1973, 1976-1977
|
|
Box
5
Folder
3
|
Adelaide, 1979-1980
|
|
Box
5
Folder
4
|
Advertising News, 1977
|
|
Box
5
Folder
5
|
Kevin Gregg (Paramount Coin), 1977
|
|
Box
5
Folder
6
|
Sydney, 1979-1982
|
|
Box
5
Folder
7
|
Geneva, 1975
|
|
Box
5
Folder
8
|
Italy, 1982
|
|
Box
5
Folder
9
|
Montreux, 1977
|
|
Box
5
Folder
10-11
|
New Zealand, 1977, 1980-1982
|
|
|
Series: Client Files
|
|
Box
5
Folder
12
|
ADMA, 1972-1974
|
|
Box
5
Folder
13
|
AMI Resorts, 1973
|
|
Box
5
Folder
14
|
ATCMU, 1972, 1974
|
|
Box
5
Folder
15
|
Abelson, Bromberg and Katz, 1973
|
|
Box
5
Folder
16
|
Accountants Supply House, 1982
|
|
Box
5
Folder
17
|
Adler, Morton (Film Corporation), 1971-1972
|
|
Box
5
Folder
18
|
Advertising Club of New York
|
|
|
Aldens
|
|
Box
5
Folder
19
|
Collections scrapbook, 1965
|
|
Box
5
Folder
20-21
|
Copy, 1965-1966, 1973-1974
|
|
Box
5
Folder
22
|
Alexander, Lee (for New York Senate)
|
|
|
Alexander National Group
|
|
Box
5
Folder
23-25
|
General, 1972-1974
|
|
Box
5
Folder
26
|
Copy
|
|
Box
5
Folder
27
|
Job 4140 A-B
|
|
Box
5
Folder
28
|
Allied Stores, 1973
|
|
|
American Airlines
|
|
Box
5
Folder
29
|
Aldens
|
|
Box
5
Folder
30
|
Copy, miscellaneous
|
|
|
Dreamplan
|
|
Box
5
Folder
31
|
1972-1973
|
|
Box
5
Folder
33
|
undated
|
|
Box
5
Folder
34
|
Samples workbook
|
|
Box
5
Folder
35
|
Dreamplanner copy
|
|
Box
5
Folder
36
|
Freight samples
|
|
Box
5
Folder
32
|
General (not Dreamplan)
|
|
Box
6
Folder
1
|
Freight system
|
|
Box
6
Folder
2
|
Highlights of MMDM Direct Marketing
|
|
|
Samples
|
|
Box
6
Folder
3
|
Banks
|
|
Box
6
Folder
4
|
Clubs
|
|
Box
6
Folder
5
|
Employees
|
|
Box
6
Folder
6
|
Frequently used
|
|
Box
6
Folder
7
|
Operation Direct Mail Bank II
|
|
Box
6
Folder
8
|
Travel agents
|
|
Box
6
Folder
9
|
San Diego
|
|
Box
6
Folder
10
|
Scrapbook, 1973
|
|
Box
6
Folder
11
|
Senior Citizens
|
|
Box
6
Folder
12
|
Training
|
|
Box
6
Folder
13
|
Trial material
|
|
Box
6
Folder
14
|
American Integrity Insurance Company, 1972-1973
|
|
Box
6
Folder
15
|
American Management Association, 1973
|
|
Box
6
Folder
16
|
American Rug and Carpet
|
|
Box
6
Folder
17
|
Americana, Interstate
|
|
Box
6
Folder
18
|
Amphoto, 1972
|
|
Box
6
Folder
19a
|
Amsterdam News, 1972
|
|
Box
6
Folder
19b
|
Ansco/Chevrolet, Art work
|
|
Box
6
Folder
20-21
|
Arlen Realty and Development, 1973-1974
|
|
Box
6
Folder
22
|
Armstrong Nurseries
|
|
Box
6
Folder
23
|
Associates Marketing Services
|
|
Box
6
Folder
24
|
Atlantic Gasoline, 1955
|
|
Box
6
Folder
25
|
Autographs
|
|
Box
6
Folder
26
|
Avis Rent-A-Car
|
|
Box
6
Folder
27
|
BEM
|
|
Box
6
Folder
29
|
Bank Credit Analyst-Samples
|
|
Box
6
Folder
28
|
Barbizon International
|
|
Box
6
Folder
30
|
Barclays Bank of New York City-ATM, 1982-1983
|
|
|
Baxter
|
|
Box
6
Folder
31-32
|
Correspondence and form letters, 1975-1976
|
|
Box
6
Folder
33
|
Publications
|
|
|
Bell and Howell
|
|
Box
6
Folder
34
|
Copy
|
|
Box
6
Folder
35
|
“Stuffers”
|
|
|
Beloit College
|
|
Box
6
Folder
36
|
Admissions, 1975
|
|
Box
7
Folder
1
|
Colloquium, 1974
|
|
Box
7
Folder
2
|
Community manual
|
|
Box
7
Folder
3-4
|
Copy
|
|
Box
7
Folder
5
|
Correspondence, 1973-1974
|
|
Box
7
Folder
6
|
Development
|
|
Box
7
Folder
7
|
Planning documents
|
|
|
Beverage Gift Service
|
|
Box
7
Folder
8
|
Incorporation
|
|
Box
7
Folder
9-11
|
Correspondence, 1960-1966, 1969-1974
|
|
Box
7
Folder
12
|
Program and promotion
|
|
Box
7
Folder
13
|
Biddle Corporation, 1977
|
|
Box
7
Folder
14
|
Bissell, 1972
|
|
Box
7
Folder
15
|
Bloomingdale's, 1977
|
|
Box
7
Folder
16
|
Bonwit Teller, 1974
|
|
Box
7
Folder
17
|
Bordens, 1974
|
|
Box
7
Folder
19
|
E.G. Bowman Insurance, 1972-1974
|
|
Box
7
Folder
18
|
W.H. Brady Company, 1974
|
|
|
Braniff International
|
|
Box
7
Folder
20
|
General, 1974
|
|
Box
7
Folder
21
|
Copy, 1974
|
|
Box
7
Folder
22
|
Aldens, 1974
|
|
Box
7
Folder
23
|
Burns International, 1974
|
|
|
Business Owner
|
|
Box
7
Folder
24
|
General, 1977
|
|
Box
7
Folder
25
|
Copy, 1983
|
|
Box
7
Folder
26
|
Renewals, 1982
|
|
Box
7
Folder
27
|
Business Week, 1973
|
|
Box
7
Folder
28
|
CLAL/Israel, 1974
|
|
Box
7
Folder
29-30
|
Canadian Government Office of Tourism-Plans, 1980-1981
|
|
Box
7
Folder
31
|
Canadian Living, 1977
|
|
Box
7
Folder
32
|
Cassette newsletter, 1972
|
|
Box
8
Folder
1
|
Central States Health-Copy, 1968
|
|
Box
8
Folder
2
|
Chase Manhattan Bank, 1973
|
|
Box
8
Folder
3
|
Chemical Bank, 1972-1973
|
|
Box
8
Folder
4
|
Chicago Office, 1972-1973
|
|
Box
8
Folder
5
|
Chinese Chamber of Commerce, 1972-1973
|
|
Box
8
Folder
6
|
Ciba Geigy, 1972
|
|
Box
8
Folder
7
|
Colonial Crafts, 1983
|
|
|
Compusamp
|
|
Box
8
Folder
8
|
Correspondence, 1973-1974
|
|
Box
8
Folder
9
|
Copy, 1973-1974
|
|
|
Cook
|
|
Box
8
Folder
10
|
1973-1974
|
|
Box
8
Folder
11
|
Job 4135
|
|
Box
8
Folder
12
|
Cousins Review, 1972
|
|
Box
8
Folder
14
|
DMAA, 1972-1974
|
|
Box
8
Folder
15
|
DeGrazia, Vic, 1978
|
|
Box
8
Folder
13
|
Dial Finance
|
|
Box
8
Folder
16
|
Direct Marketing Day in New York
|
|
Box
8
Folder
17
|
Dodge Building Cost Services, 1977
|
|
Box
8
Folder
18
|
Drucker File Guide
|
|
Box
8
Folder
19
|
Eaton's Travel
|
|
Box
8
Folder
20
|
Emery Air Freight, 1974
|
|
Box
8
Folder
21
|
Federated Stores, 1972-1973
|
|
Box
8
Folder
22
|
Fingerhut, 1974
|
|
Box
8
Folder
23
|
Finnish Book Club, 1974
|
|
|
First Pennsylvania Bank
|
|
Box
8
Folder
24
|
Copy
|
|
Box
8
Folder
25
|
Correspondence, 1972-1976
|
|
Box
8
Folder
26
|
Literature
|
|
Box
8
Folder
27
|
Plans
|
|
Box
8
Folder
28
|
Flight Safety International, 1977-1978
|
|
Box
8
Folder
29
|
Ford and automobile industry (R.L. Polk & Company)
|
|
Box
8
Folder
30
|
Fuller Brush, 1974
|
|
Box
8
Folder
31
|
Gambles, 1972-1974
|
|
Box
8
Folder
32
|
Garrison, R., 1972
|
|
Box
8
Folder
33
|
General Mills, 1972
|
|
Box
8
Folder
34
|
Great Books-Copy
|
|
Box
8
Folder
35
|
Great Western United Corporation
|
|
|
Harnischfeger
|
|
Box
8
Folder
36-38
|
General, 1972-1974
|
|
Oversize Folder
|
“Truck and Crane Selector”
|
|
|
Harris Bank
|
|
|
General
|
|
Box
8
Folder
39
|
1981
|
|
Box
9
Folder
1-4
|
1982-1984, undated
|
|
Box
9
Folder
5
|
Samples
|
|
Box
9
Folder
6
|
Heath Company, 1972-1973
|
|
Box
9
Folder
7
|
Hilton Hotels, 1972
|
|
Box
9
Folder
8
|
Holiday Handicrafts, 1976-1977
|
|
Box
9
Folder
9
|
Hudson Letter, 1976-1977
|
|
Box
9
Folder
10
|
Idle Wild Farms, 1972
|
|
Box
9
Folder
11
|
Imperial Casualty and Indemnity Company, 1972
|
|
Box
9
Folder
13
|
International Gold Corporation, 1978
|
|
Box
9
Folder
12
|
International Guide to Missing Treasures, 1977
|
|
|
International Moneyline
|
|
Box
9
Folder
14
|
Brochure, undated
|
|
Box
9
Folder
15
|
Coins, 1984
|
|
Box
9
Folder
16
|
General, 1973
|
|
Box
9
Folder
17-20
|
Copy, 1978, 1984-1985
|
|
Box
9
Folder
21
|
Correspondence/memos, 1978
|
|
Box
9
Folder
22
|
Miscellaneous, 1984-1985
|
|
Box
9
Folder
23
|
Gold, 1975-1976
|
|
Box
9
Folder
24
|
Lists, 1983-1985
|
|
Box
9
Folder
25
|
Market Opinion Research, 1982
|
|
Box
9
Folder
26
|
Miscellaneous, 1976-1978
|
|
Box
9
Folder
27
|
Newsletters
|
|
Box
10
Folder
1
|
Notes/meetings, 1977-1978
|
|
Box
10
Folder
8
|
Renewal results, 1985
|
|
Box
10
Folder
2-4
|
Renewals, 1984-1985
|
|
Box
10
Folder
5
|
Samples, 1984
|
|
Box
10
Folder
6
|
Seminars
|
|
Box
10
Folder
7
|
Schedules, 1978 August 8-September 18
|
|
Box
10
Folder
9
|
Japan Green Stamp Company
|
|
Box
10
Folder
10
|
John Alden Life, 1968
|
|
Box
10
Folder
11
|
Kawasaki
|
|
Box
10
Folder
12
|
Kleer-Vu Industries
|
|
Box
10
Folder
13
|
Lane Bryant
|
|
Box
10
Folder
14
|
Limited Edition Collector's Society, Jobs 4136 and 4137
|
|
Box
10
Folder
15
|
Loews
|
|
Box
10
Folder
16
|
Lufthansa, 1972-1973
|
|
Box
10
Folder
17
|
MBA Communications, Job 4145
|
|
Box
10
Folder
18
|
Mailing Return Patterns
|
|
|
Manpower
|
|
Box
10
Folder
19
|
Miscellaneous
|
|
Box
18
|
Title slides (glass) for presentation, undated
|
|
Box
10
Folder
20
|
Media Networks, 1974
|
|
Box
10
Folder
21-22
|
Medical Economics
|
|
|
Metco
|
|
Box
10
Folder
23
|
General, 1972-1973
|
|
Box
10
Folder
24
|
Copy
|
|
|
Montgomery Ward
|
|
Box
10
Folder
25
|
All Risk Travel Insurance, 1974
|
|
Box
10
Folder
26-27
|
Copy
|
|
Box
10
Folder
28-30
|
Correspondence
|
|
Box
10
Folder
31-32
|
Samples
|
|
|
National Energy Foundation
|
|
Box
11
Folder
2-3
|
General, 1978-1983
|
|
Box
11
Folder
4-5
|
Copy, 1979-1981
|
|
Box
11
Folder
6
|
Grants, 1981
|
|
Box
11
Folder
1
|
National Liberty Corporation
|
|
Box
11
Folder
7-8
|
New York Institute of Advertising
|
|
Box
11
Folder
9
|
Nilson, Spencer, 1974
|
|
Box
11
Folder
10
|
North Bronx Dental, 1977
|
|
Box
11
Folder
11
|
Ohio Match
|
|
|
1976 Summer Olympics (Montreal, Canada)
|
|
Box
11
Folder
13
|
Bobley
|
|
Box
11
Folder
14
|
Brochure text
|
|
Box
11
Folder
15
|
Campaign reports, 1976
|
|
Box
11
Folder
16-32
|
Correspondence, 1975-1976
|
|
Box
11
Folder
33
|
“800” Number
|
|
Box
11
Folder
34
|
Lists for February 1976 mailing
|
|
Box
11
Folder
35
|
Mailing samples
|
|
Box
11
Folder
36
|
Minutes
|
|
Box
11
Folder
37
|
Miscellaneous ads
|
|
Box
11
Folder
38
|
Pretest
|
|
Box
12
Folder
1
|
Product literature
|
|
Box
12
Folder
2
|
Retail-miscellaneous
|
|
Box
12
Folder
3
|
Results data
|
|
Box
12
Folder
4
|
Roll out
|
|
Box
12
Folder
5
|
South Pacific
|
|
Box
12
Folder
6
|
Test miscellany
|
|
Box
12
Folder
7
|
Undated notes and data
|
|
Box
12
Folder
8
|
Vickers and Benson marketing plan, 1975
|
|
Box
11
Folder
12
|
Olympic Coins, 1980
|
|
|
1984 Summer Olympics (Los Angeles, California)
|
|
Box
12
Folder
9
|
Ads
|
|
Box
12
Folder
10
|
Contact reports
|
|
Box
12
Folder
11
|
Copy
|
|
Box
12
Folder
12
|
Correspondence
|
|
Box
12
Folder
13
|
Creative miscellany
|
|
Box
12
Folder
14
|
Mailing lists (LGC approach)
|
|
Box
12
Folder
15
|
Media memos
|
|
Box
12
Folder
16
|
Merge/purge lists
|
|
Box
12
Folder
17
|
Miscellaneous, 1983-1984
|
|
Box
12
Folder
18
|
Reference
|
|
Box
12
Folder
19
|
Research, 1983
|
|
Box
12
Folder
20
|
Schedules, 1983
|
|
Box
12
Folder
21
|
Statistics
|
|
Box
12
Folder
22
|
Telemarketing
|
|
Box
12
Folder
23
|
Optasound
|
|
Box
12
Folder
24
|
Pan-American World Airways
|
|
|
Paramount (1980 Summer Olympics, USSR)
|
|
Box
12
Folder
25
|
Silver dollar collectors
|
|
Box
12
Folder
26
|
Aviation Hall of Fame, 1976
|
|
Box
12
Folder
27
|
Bank program
|
|
Box
12
Folder
28
|
Conference reports, 1976-1977
|
|
Box
12
Folder
29
|
Copy, 1976-1977
|
|
Box
12
Folder
30
|
Major memos, 1977
|
|
Box
12
Folder
31
|
Market analysis
|
|
Box
13
Folder
1
|
Miscellaneous
|
|
Box
13
Folder
2
|
Policy regarding finance
|
|
Box
13
Folder
3
|
Preliminary creative plans
|
|
Box
13
Folder
4
|
Publicity
|
|
Box
13
Folder
5
|
Research reports
|
|
Box
13
Folder
6
|
Redfield coins
|
|
Box
13
Folder
7
|
Results data
|
|
Box
13
Folder
8
|
Russian Olympics proposal
|
|
Box
13
Folder
9
|
Russian coins
|
|
Box
13
Folder
10
|
Schedule
|
|
Box
13
Folder
11
|
Miscellaneous coins
|
|
Box
13
Folder
12
|
Paris Convention Center
|
|
Box
13
Folder
13
|
U.S. Postal Service, 1973
|
|
Box
13
Folder
15
|
U.S. Post Office, 1974
|
|
Box
13
Folder
14
|
Richard Weiner Inc.
|
|
Box
13
Folder
16
|
Payment Systems newsletter
|
|
Box
13
Folder
17
|
Progress Lighting
|
|
|
Public Relations News
|
|
Box
13
Folder
18
|
Copy, 1976-1978
|
|
Box
13
Folder
19-21
|
Correspondence, 1978
|
|
Box
13
Folder
22
|
Form setters
|
|
Box
13
Folder
23
|
Reading is Fundamental, 1972
|
|
|
Reporting on Government
|
|
Box
13
Folder
24-26
|
General, 1978, 1980
|
|
Box
13
Folder
27
|
Newsletter, 1977-1979
|
|
Box
13
Folder
28
|
Samples
|
|
|
Royal Globe Insurance
|
|
Box
13
Folder
29-30
|
Copy
|
|
Box
13
Folder
31
|
Correspondence, 1972-1974
|
|
Box
14
Folder
2
|
Salter-Mathieson and Company, 1972
|
|
Box
14
Folder
3
|
San Antonio
|
|
Box
14
Folder
4
|
Save Our Seals, 1977
|
|
Box
14
Folder
1
|
Scandinavian Airlines System
|
|
Box
14
Folder
5
|
School Supply Company
|
|
Box
14
Folder
6
|
Seagrams-Copy
|
|
Box
14
Folder
7
|
Seattle/Los Angeles trip
|
|
Box
14
Folder
8
|
Seminars
|
|
Box
14
Folder
9
|
Shaker Savings Association
|
|
Box
14
Folder
10
|
Six Star Office Products, 1982
|
|
Box
14
Folder
11
|
Solomon, Sy
|
|
Box
14
Folder
12-14
|
Spiegel Inc., 1974, 1984
|
|
Box
14
Folder
15-17
|
Staff memos, 1972-1974
|
|
|
Street Smart Investing
|
|
Box
14
Folder
18
|
1985
|
|
Box
14
Folder
19
|
Lists
|
|
Box
14
Folder
20
|
Marketing plans
|
|
Box
14
Folder
21
|
Meetings
|
|
Box
14
Folder
22
|
Renewals
|
|
Box
14
Folder
23
|
Results
|
|
Box
14
Folder
24
|
Samples
|
|
Box
14
Folder
25-27
|
Tests and results, 1985-1986
|
|
Box
14
Folder
28
|
13D Track record
|
|
Box
14
Folder
29
|
Stuyvesant Insurance Group survey
|
|
|
3M
|
|
Box
14
Folder
37
|
Copy, 1969
|
|
Box
14
Folder
38
|
Samples
|
|
Box
14
Folder
30
|
TWA
|
|
Box
14
Folder
31
|
Texaco, 1972-1973
|
|
Box
14
Folder
32-33
|
Thomas Automated Display Company
|
|
Box
14
Folder
36
|
Thoroughbred Racing Association
|
|
Box
14
Folder
34
|
Tom-Wat, 1978
|
|
Box
14
Folder
35
|
Topps
|
|
Box
14
Folder
39
|
Union Stationery Corporation, Martin Ostrove
|
|
Box
14
Folder
40
|
Uniroyal
|
|
|
VNU
|
|
Box
14
Folder
41
|
General, 1973-1974
|
|
Box
14
Folder
42
|
Dillon, Agnew and Martin, 1974
|
|
Box
15
Folder
1
|
Vernons
|
|
Box
15
Folder
2
|
Waddell and Reed
|
|
Box
15
Folder
3-4
|
Walker, Dan, 1978
|
|
Box
15
Folder
5
|
Wall Street Journal transcript
|
|
|
Washington Watch (Tristram Coffin)
|
|
Box
15
Folder
10
|
General
|
|
Box
15
Folder
6
|
Samples, frequently used
|
|
Box
15
Folder
7
|
West Point Pepperell
|
|
Box
15
Folder
8
|
Worldways
|
|
Box
15
Folder
9
|
Wyeth International
|
|
Box
15
Folder
11
|
Travel AD
|
|
Box
15
Folder
12
|
USO, 1974
|
|
|
Photocopy
|
|
Box
15
Folder
13
|
Notes, 1984
|
|
Box
15
Folder
14
|
Plans, 1984
|
|
|
Series: INBUDCO (International Business Development Corporation), Records, 1973-1974
|
|
Box
15
Folder
15
|
General
|
|
Box
15
Folder
16
|
Chait carbons
|
|
Box
15
Folder
17
|
Aldens Inc.
|
|
Box
15
Folder
18
|
American Express
|
|
Box
15
Folder
22
|
American Hotel
|
|
Box
15
Folder
19
|
American Income Life
|
|
Box
15
Folder
20
|
American Plan Corporation
|
|
Box
15
Folder
21
|
American Sanitary
|
|
Box
15
Folder
24
|
Arlen Realty and Development
|
|
Box
15
Folder
25
|
Arthur Mechanic Inc.
|
|
Box
15
Folder
23
|
Atlantic Advertising
|
|
Box
15
Folder
26
|
BEWA Cruises, Captain Jens V. Bloch
|
|
Box
15
Folder
27
|
R.G. Barry Corporation
|
|
Box
15
Folder
29
|
CML Group
|
|
Box
15
Folder
30
|
CARIBE Lumber and Trading Corporation
|
|
Box
15
Folder
31
|
Cassette Sciences Corporation
|
|
Box
15
Folder
32
|
Center City Communications Inc.
|
|
Box
15
Folder
33
|
Choung Chan
|
|
Box
15
Folder
28
|
Cinesonic Sound, Isadore Edelman
|
|
Box
15
Folder
34
|
Conservation Products
|
|
Box
15
Folder
35
|
D.M. Marketing
|
|
Box
15
Folder
36
|
Diversified Mail Marketing
|
|
Box
15
Folder
37
|
Dohla Greeting Cards
|
|
Box
15
Folder
38
|
Econo-Car
|
|
Box
15
Folder
39
|
Dalemark Industries
|
|
Box
15
Folder
40
|
Emerson, Harvey
|
|
Box
15
Folder
42
|
Farm Fresh Shrimp Corporation
|
|
Box
15
Folder
41
|
Federated Sanitary Corporation
|
|
Box
15
Folder
43
|
Femail Club
|
|
Box
15
Folder
44-45
|
Franklin Mint
|
|
Box
15
Folder
46
|
Franklin Rapid Dart
|
|
Box
15
Folder
47
|
GRT Corporation
|
|
Box
15
Folder
49
|
Gamble Skogmo
|
|
Box
15
Folder
50
|
Gans, Samuel M., Delaware Valley
|
|
Box
15
Folder
48
|
C.E. Garvin and Company
|
|
Box
15
Folder
51
|
General Vitamins
|
|
Box
15
Folder
52
|
Golden State Recorders
|
|
Box
15
Folder
53
|
Gonzaga, Armand-Wine
|
|
Box
15
Folder
54
|
Gulf and Western
|
|
Box
16
Folder
1
|
Hanover House
|
|
Box
16
Folder
2
|
Harlequin Enterprises
|
|
Box
16
Folder
3
|
Horn and Hardart
|
|
Box
16
Folder
4
|
Independent Postal Service
|
|
Box
16
Folder
6
|
Insurance Company of North America
|
|
Box
16
Folder
5
|
Insurance Group
|
|
Box
16
Folder
7
|
Jackstaff Inc.
|
|
Box
16
Folder
8
|
Janklow and Traum
|
|
Box
16
Folder
9
|
Jopheson, Irving, Exterminating Company
|
|
Box
16
Folder
10
|
Joyer Travel Report
|
|
Box
16
Folder
11
|
Kleer-Vu Industries
|
|
Box
16
Folder
24
|
Learning Technology
|
|
Box
16
Folder
25
|
Levin, Daniel
|
|
Box
16
Folder
26
|
Levine, Kenneth
|
|
Box
16
Folder
12
|
Lexington International
|
|
Box
16
Folder
27
|
Limited Editions Collectors Society
|
|
Box
16
Folder
28
|
Lipson, Jack K.
|
|
Box
16
Folder
13
|
Loose Leaf Systems
|
|
Box
16
Folder
14
|
Majer, Stephen
|
|
Box
16
Folder
15
|
Manpower
|
|
Box
16
Folder
16
|
Marcor (First Penn Bank)
|
|
Box
16
Folder
17
|
Marketing Group One
|
|
Box
16
Folder
18
|
Millers of Denver
|
|
Box
16
Folder
19
|
Montgomery Ward
|
|
Box
16
Folder
20-21
|
Morris, Kimball L.
|
|
Box
16
Folder
22
|
Mother Earth News
|
|
Box
16
Folder
32
|
Multi-Media Direct Marketing
|
|
Box
16
Folder
29
|
NUMA
|
|
Box
16
Folder
23
|
National Liberty Life
|
|
Box
16
Folder
30
|
Norris, Jay, Company
|
|
Box
16
Folder
31
|
Orell Fusseli Werbe AG
|
|
Box
16
Folder
33
|
Paramount Import Company, China
|
|
Box
16
Folder
34
|
Reiner, Ralph
|
|
Box
16
Folder
35
|
Roman Fountains
|
|
Box
16
Folder
36
|
San Antonio Chamber of Commerce
|
|
Box
16
Folder
37
|
Schmucki, George
|
|
Box
16
Folder
38
|
School Supply Company
|
|
Box
17
Folder
2
|
Scott Publishing
|
|
Box
16
Folder
39
|
Seagrams
|
|
Box
17
Folder
1
|
Sidman, Louis E.
|
|
Box
17
Folder
3
|
Soloman, Cy
|
|
Box
17
Folder
4
|
Standard Research Consultants
|
|
Box
17
Folder
5
|
Stuyvesant Insurance Company
|
|
Box
17
Folder
6
|
Teleprompter
|
|
Box
17
Folder
7
|
Torrey, C. Vernon
|
|
Box
17
Folder
8
|
Radix Organization, Toy Review
|
|
Box
17
Folder
9
|
Translation Company of America
|
|
Box
17
Folder
10
|
Ulin, Peter A.
|
|
Box
17
Folder
11
|
Vernon Rentastand
|
|
Box
17
Folder
12
|
Van Brode Milling Company
|
|
Box
17
Folder
13
|
Varon (Nelson) Electric Organs
|
|
Box
17
Folder
14
|
Voyant Corporation
|
|
Box
17
Folder
15
|
West End Brewing Company
|
|
Box
17
Folder
16
|
Wisconsin Envelope Company
|
|
Box
17
Folder
17
|
Wittman Properties
|
|
Micro 2108
|
Series: Marketing Plans
|
|
Reel
1
Frame
9
|
Air France, undated
|
|
Reel
1
Frame
42
|
Aldens Inc., 1966
|
|
Reel
1
Frame
66
|
American Cyanamid, 1966
|
|
Reel
1
Frame
485
|
Ansco/Chevrolet, 1962 : After filming, original color artwork was moved to Box 6, Folder 19b.
|
|
Reel
1
Frame
146
|
Antioch College, 1964
|
|
Reel
1
Frame
164
|
Bell and Howell Company, 1965
|
|
Reel
1
Frame
180
|
Britannica Schools, 1964
|
|
Reel
1
Frame
289
|
Central States of Omaha, 1968-1969
|
|
Reel
1
Frame
395
|
Check Card Systems, 1969
|
|
Reel
1
Frame
590
|
Continental National American Group, 1968
|
|
Reel
1
Frame
631
|
DOT Services, 1966
|
|
Reel
1
Frame
646
|
Eddie Bauer, 1969
|
|
Reel
1
Frame
725
|
Encyclopedia Americana, 1966
|
|
Reel
1
Frame
751
|
Fischel, Victor A., and Company, 1965
|
|
Reel
1
Frame
803
|
Gamble/Aldens, 1968
|
|
Reel
1
Frame
858
|
General Mills (Betty Crocker), 1969
|
|
Reel
1
Frame
887
|
Great Books Academy, 1964
|
|
Reel
1
Frame
892
|
Great Books of the Western World, 1965
|
|
Reel
2
Frame
10
|
Imperial Casualty and Indemnity Company, 1965-1969
|
|
Reel
2
Frame
459
|
Internal Revenue Service, 1967
|
|
Reel
2
Frame
469
|
International Correspondence Schools, undated
|
|
Reel
4
Frame
1620
|
International Travel Club, 1965
|
|
Reel
2
Frame
515
|
John Alden Insurance Company, 1968
|
|
Reel
2
Frame
555
|
Lee Wards, 1969
|
|
Reel
2
Frame
607
|
Litton Graphics, 1968
|
|
Reel
2
Frame
636
|
Modern Homes, 1966
|
|
Reel
2
Frame
671
|
Montgomery Ward and Company, 1969
|
|
Reel
2
Frame
701
|
NBC Radio Network, 1966
|
|
Reel
2
Frame
722
|
Publishers Clearinghouse, 1966
|
|
Reel
3
Frame
10
|
SCM Processing Systems, 1965 March
|
|
Reel
2
Frame
748
|
Save the Children Federation, 1965-1966
|
|
Reel
3
Frame
149
|
Schenley Distillers Company, undated
|
|
Reel
3
Frame
201
|
Science Daily, 1966
|
|
Reel
3
Frame
88
|
Sears Roebuck and Company, 1969
|
|
|
3M, 1966-1969
|
|
Reel
3
Frame
278
|
Casual compact copiers
|
|
Reel
3
Frame
339
|
Duplicating products
|
|
Reel
3
Frame
415
|
Products Division
|
|
Reel
3
Frame
483
|
Duplicating products
|
|
Reel
3
Frame
577
|
Dynachrome film
|
|
Reel
3
Frame
664
|
Educator's guidebook
|
|
Reel
3
Frame
704
|
Educator market
|
|
Reel
3
Frame
725
|
International sales
|
|
Reel
3
Frame
762
|
Microfilm systems
|
|
Reel
4
Frame
870
|
Personal electric heating panels
|
|
Reel
4
Frame
1043
|
Photographic Products Division
|
|
Reel
4
Frame
1083
|
Steri-Drape
|
|
Reel
4
Frame
1126
|
Visual Products Division
|
|
Reel
4
Frame
1201
|
Testamentary Life Insurance Company, 1966
|
|
Reel
4
Frame
1276
|
Thomas Publishing Company, 1968
|
|
Reel
4
Frame
1305
|
Uni-Card, 1967
|
|
Reel
4
Frame
1365
|
United Air Lines, 1964
|
|
Reel
4
Frame
1543
|
United Dutch Publishing Company, 1973
|
|
Reel
4
Frame
1602
|
World Life and Accident Associates, 1965
|
|
Audio 1368A
|
Series: Audio Recordings
|
|
Audio
1368A/16
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Chait interview, KDKA-TV, Pittsburgh, 1965 June 25
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Audio
1368A/15
|
Special recorded message, Phoenix, 1968 May 1
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Audio
1368A/13
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“Overview of New Trends,” New York University (NYU) Marketing seminar, 1970
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Audio
1368A/21
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Special message to Larry Chait from Australia, 1972 September
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Audio
1368A/22
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"The Post-War Babies are Adults" - Market panel discussion, 1972 November 2
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Audio
1368A/12
|
Marketing seminar, 1974 March 15
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Audio
1368A/23
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Canadian Olympic Coin: Austin Page (No Deletions), 1975 May
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Audio
1368A/24
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Canadian Olympic Coin: Austin Page (Deletions), 1975 May
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Audio
1368A/25
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Comments on Geneva Symposium, 1975
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Audio
1368A/26
|
Marketing Conference 1975 - Show & Tell, The Direct Sell, By Mail, By Phone, In Person - Eugene Sollo, Murray Roaman, Lawrence Chait (Tape 1), 1975
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Audio
1368A/27
|
Marketing Conference 1975 - Show & Tell, The Direct Sell, By Mail, By Phone, In Person - Eugene Sollo, Murray Roaman, Lawrence Chait (Tape 2)
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|
Audio
1368A/17
|
Direct Marketing Symposium (Tape II only), 1977?
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Audio
1368A/14
|
“Scientific Process of Business Growth & Profitability,” NYU seminar, 1978 September 26
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Audio
1368A/2
|
“What I've Learned about Writing Good Copy,” Long Island DMAA, 1979 September 19
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Audio
1368A/3
|
“Strategic Planning in Direct Marketing,” 1980 November 19
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Audio
1368A/4
|
“Direct Marketing as Affected by Computer Intelligence,” circa 1980
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|
Audio
1368A/5
|
“37 Years to Learn These Truths About Successful Direct Marketing,” circa 1982
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|
Audio
1368A/6
|
“Developing the Human Reasoning Power/Computer,” 1983
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Audio
1368A/7
|
“Direct Marketing Today and Its Future,” NYU lecture, 1985
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Audio
1368A/8
|
Speech at Toronto, 1985
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Audio
1368A/18
|
“Kaleidoscope,” WTAE, Pittsburgh, 1989 June 29
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Audio
1368A/9
|
“Adding it All Up,” NYU speech, undated
|
|
Audio
1368A/1
|
“Coming Era of Consumer Demand Marketing,” undated
|
|
Audio
1368A/29
|
"Debate: The Most Important Ingredent in Direct Mail is… Copy? Design? Lists? Proposition?," undated
|
|
Audio
1368A/30
|
Direct Marketers roast Pete Hoke, undated
|
|
Audio
1368A/10
|
“Direct Marketing is a Way of Thinking,” undated
|
|
Audio
1368A/31
|
"Electronic Marketing" - Al Golden and Ray Considine," undated
|
|
Audio
1368A/11
|
“Experts Discuss Multi-Media Direct Marketing,” undated
|
|
Audio
1368A/20
|
Maclear Rum Paradise, undated
|
|
Audio
1368A/19
|
“New York Tomorrow” (KDO), undated
|
|
Audio
1368A/32
|
"Segmenting Markets/Mailing Lists," undated
|
|
Audio
1368A/28
|
"What New Technology in the 70s Will Mean to Your Newsletter," undated
|
|
Audio
1368A/33
|
"What's Going on in Business," undated
|
|
Audio
1368A/34-39
|
Unidentified dictaphone tapes, undated : The WHS has no ability to play these tapes.
|
|
|
Series: Viewing Prints 16 mm, black and white, sound
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|
CC 629
|
For Women Only: The World of Credit, Part 3
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CC 630
|
For Women Only: The World of Credit, Part 4
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|
CC 631
|
For Women Only: The World of Credit, Part 5
|
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