Title: Playtex Commercials
Inclusive Dates: circa 1950s?

Call Number: DF 571-DF 575

Quantity: 41 film reels (16 mm)

Repository:

Wisconsin Historical Society Archives / Wisconsin Center for Film and Theater Research
Contact Information

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Forty-one commercials for Playtex products, such as undergarments, latex gloves, and medications.

Note:

There is a restriction on use of this material; see the Administrative/Restriction Information portion of this finding aid for details.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-df571

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This collection consists of forty-one commercials for Playtex products from the 1950s. Playtex. International Latex—the parent company for Playtex—created these commercials for television exhibition. Products represented include women's undergarments, latex gloves, and medications. One commercial for an instant decongestant called Nasalaire features John Astin.

It is unclear how many commercials were produced in these series, but the production numbers on the individual reels suggest that they are a few examples of a larger series.

All the reels in this collection are 16 mm prints with sound, in color, and have a running time of approximately 30 to 60 seconds. In many cases, the collection includes both shorter and longer versions of the same advertisement. The visual quality of these prints is good overall although the quality differs between individual reels.

The commercials in this collection are stored on separate film cores, but several films are housed in each can, and arranged by product. Where available, the production numbers for individual commercials are included.

Use Restrictions

No duplication or public screening without consent of copyright holder.

DF 571	[Commercials, Can 1] Note Calamatum Ointment (30) Cotton Dacron Bra/Girdle (60) Cotton Pretty Bra (30) Cotton Pretty Bra (60) Cotton Pretty Bra – Bicycle (60) Cotton Pretty Bra – Swing (60) Dress-eez Baby Pants (30) Dress-eez Baby Pants (60)
DF 572	[Commercials, Can 2] Note Fashion Magic Bra (30) Fashion Magic Bra (60) Fashion Magic Bra – Mirror (60) Fashion Magic Bra – Zoom (60) Girdle/Panty Brief – Beach (30) [PL-13?] Girdle – Mirror (30) Girdle – Snowglobe (30) Panty Brief/Girdle – Summer (60)
DF 573	[Commercials, Can 3] Note Girdle – Summer Dress (30) 7-Way Girdle/Living Bra (60) Isodettes (30) Isodine- Big Chief Isodine (60) Living Bra – Archery (30) Living Bra – Bowler (60) Living Bra – Fashion News (60) Living Bra – Shuffleboard (30) [B-49-58-20]
DF 574	[Commercials, Can 4] Note Living Bra – Skater (60) [B-103-59-1] Living Bra – Summertime (60) Living Gloves (60) Living Gloves – Free Extra Glove (30) [GL 10-59-20] Living Gloves – Piano (60) [GL 13?] Living Long Line Bra (60) [B-97-59-1] Living Long Line/Strapless Bras (60) Nasalaire Decongestant (60)
DF 575	[Commercials, Can 5] Note Living Gloves – Roses (30) Living Long Line Bra – Bowler (30) [B-108-20?] Living Long Line Bra – Mirror (30) Living Bra – Skater (30) [B-104-59-20] Living Long Line & 3/4 Bras (60) [B 111-18?] Nasalaire Decongestant (30) [N 2A-20] Perfected Playtex Girdle (30) Perfected Playtex Girdle (60) Perfected Playtext Girdle, 2 (60)