Title: Juan Alvarez Cuauhtémoc Photographic Collection of El Movimiento in Milwaukee's Latino Community
Inclusive Dates: 1968-1971

Creator:

• Alvarez Cuauhtémoc, Juan

Call Number: UWM Manuscript Collection 222

Quantity:

• .2 cubic ft. (1 box )
• 1 oversize folder

Repository:

University of Wisconsin-Milwaukee Libraries, Archives Department

Archival Location:

UW-Milwaukee Libraries, Archives / Milwaukee Area Research Ctr. (Map)

Abstract:

Collection consists of thirty-six photographs documenting the Latino civil rights movement in Milwaukee from the late 1960s through the 1970s. The photos document several aspects of El Movimiento ("The Movement" in English) including rallies, hearings, artworks, the Brown Berets, key individuals (including Cesar Chavez and Father Groppi), and public demonstrations in both Milwaukee and Madison. The photos were intended for use in the political community newspaper La Guardia, and were given to Juan Alvarez by Charlie Quesada (former editor of La Guardia) in the mid 1970s. Most of the photographs were taken by Chuck Miller. Collection also includes the October 1969, issue of La Guardia and three newspaper clippings from Soul City Times showing 1970 welfare demonstrations.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-mil-uwmmss0222

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The newspaper La Guardia was co-founded by several Milwaukee individuals, including Juan Alvarez, Roberto Hernandez, and Lalo Valdez in August of 1969. Many of these same individuals were founding members of Latin American Union for Civil Rights (LAUCR), a Milwaukee area community organization which sought to advance civil rights for Latinos in areas of migration, education, hiring, and the media. La Guardia was formed to fill a perceived gap in the mainstream media regarding coverage of the Latino Milwaukee community.

In the spring of 1969, Juan Alvarez Cuauhtémoc exhibited many of his paintings (shown photographed in this collection) at the Charles Allis Art Museum in Milwaukee.

Citation Guide for Primary Sources

La Guardia. Underground Newspaper Microfilm Collection. Call number: F589 M6 G86x. Location: Compact Shelving WEST (Folio-Oversize) (Lower Level, West).

Access Restrictions

There are no access restrictions on the materials, and the collection is open to all members of the public in accordance with state law.

Use Restrictions

The researcher assumes full responsibility for conforming with the laws of libel, privacy, and copyright which may be involved in the use of this collection (Wisconsin Statutes 19.21-19.39).

Acquisition Information

Juan Alvarez Cuauhtémoc donated this collection in January 2005 (accession 2004-042).

Processing Information

Jesse Gant and Ellen Engseth processed the collection at the Archives in February and March 2005.

Box   1 Folder   1 Photograph   1	Alvarez Cuauhtémoc, Juan, circa 1969
Box   1 Folder   1 Photograph   2	Alvarez Cuauhtémoc, Juan, circa 1970
Box   1 Folder   1 Photograph   3	Alvarez Cuauhtémoc, Juan, circa 1971
Box   1 Folder   2 Photograph   4	Alvarez Cuauhtémoc, Juan, during an exhibition of his art work. He is dressed in Veracruzano clothing, undated
Box   1 Folder   2 Photograph   5	Alvarez Cuauhtémoc, Juan, during an exhibition of his art work at the Charles Allis Art Museum. He is dressed in Veracruzano clothing, spring, 1969
Box   1 Folder   2 Photograph   6	AlvarezCuauhtémoc, Juan, during an exhibition of his art work at the Charles Allis Art Museum. He is dressed in Veracruzano clothing, spring, 1969
Box   1 Folder   3 Photograph   7	Artwork by Juan Alvarez Cuauhtémoc. Acrylic, Calendario Azteca. This photo is a detail of the mural done at El Program Bilingue Bicultural Offices at 6th and Greenfield, Milwaukee, circa 1969
Box   1 Folder   3 Photograph   8	Artwork by Juan Alvarez Cuauhtémoc. Acrylic, El Cristo Roto. Photo captures Reverend Orlando Costas, (far left), showing the painting to the board members of the Milwaukee Christian Center. This painting was done when Juan Alvarez Cuauhtémoc worked at The Spot under Emilio Valdez, undated
Box   1 Folder   3 Photograph   9	Artwork by Juan Alvarez Cuauhtémoc. Acrylic, Herencia Cultural. Published in January, 1974 issue of La Guardia (Vol. 4, No. 7)
Box   1 Folder   3 Photograph   10	Artwork by Juan Alvarez Cuauhtémoc. Acrylic, Hombre Universal. Published in October, 1969 issue of La Guardia (Vol. 1, No. 2)
Box   1 Folder   4 Photograph   11	Cano, Raul, Brown Beret member, at the 6th Street Viaduct Bridge, Milwaukee, undated
Box   1 Folder   5 Photograph   12	Chacon, Ernesto with Salvador Sanchez and Juanita Renteria (left to right) at a hearing in Madison, Wisconsin, 1971
Box   1 Folder   6 Photograph   13	Chavez, Cesar at AO Smith Union Hall, winter, 1969
Box   1 Folder   6 Photograph   14	Chavez, Cesar at AO Smith Union Hall, winter, 1969
Box   1 Folder   6 Photograph   15	Chavez, Cesar at AO Smith Union Hall, winter, 1969
Box   1 Folder   7 Photograph   16	Chicanas/os demonstrating at the Capitol Square in Madison, Wisconsin, 1971
Box   1 Folder   8 Photograph   17	Delgado, Miguel, with William Quiles and Mr. Puente (left to right), undated
Box   1 Folder   9 Photograph   18	Gonzales, Frank (sitting) with the brother of Salvador Sanchez (standing), undated
Box   1 Folder   10 Photograph   19	Groppi, Father James, 1969
Box   1 Folder   11 Photograph   20	Hernandez, Roberto (standing) and Josue Gonzalez (sitting). Mr. Gonzalez was the first director of El Programa Bilingue Bicultural in Milwaukee. The mural in the background is called Calendario Azteca, by Juan Alvarez Cuauhtémoc, undated
Box   1 Folder   12 Photograph   21	Hernandez, Roberto, circa 1968
Box   1 Folder   12 Photograph   22	Hernandez, Roberto, circa 1969
Box   1 Folder   13 Photograph   23	Mendoza, Joe "Vesugo," Brown Beret Member, undated
Box   1 Folder   14 Photograph   24	Newspaper clipping from Soul City Times, with photograph by Gordon Werner, showing welfare march and demonstration in downtown Milwaukee outside Boston Store on Wisconsin Avenue and 4th Street, Milwaukee, January 31, 1970
Box   1 Folder   14 Photograph   25	Newspaper clipping from Soul City Times, showing police arresting a demonstrator outside Boston Store on Wisconsin Avenue and 4th street, Milwaukee, January 31, 1970
Box   1 Folder   14 Photograph   26	Newspaper clipping from Soul City Times, with photograph by Gordon Werner, showing Juan Alvarez Cuauhtémoc, Roberto Hernandez, and Ernesto Chacon (left to right) outside Boston Store on Wisconsin Avenue and 4th street, Milwaukee, January 31, 1970
Box   1 Folder   15 Photograph   27	Quiles, William and unidentified woman, 1970
Box   1 Folder   16 Photograph   28	Salas, Jesus, undated
Box   1 Folder   17 Photograph   29	Sanchez, Salvador, in Madison, Wisconsin, 1971
Box   1 Folder   17 Photograph   30	Sanchez, Salvador, in Madison, Wisconsin, 1971
Box   1 Folder   17 Photograph   31	Sanchez, Salvador, with Ernesto Chacon and Jesse Tellez (left to right), undated
Box   1 Folder   18 Photograph   32	Unidentified United Migrant Opportunities Services worker, Roberto Hernandez, Salvador Sanchez, Rudy Salas, and Richard Hernandez (left to right) singing a farm worker song at AO Smith Union Hall during Cesar Chavez' visit, winter, 1969
Box   1 Folder   19 Photograph   33	Unidentified woman, Roberto "Jeep" Mendoza, Pedro Ortiz, Ben Cervera, and Ms. Hernandez (in beret) (left to right). Brown Berets originally from Crystal City, Texas, standing outside the steps of Guadalupe Church at 4th and Bruce, Milwaukee, 1970
Box   1 Folder   20 Photograph   34	Valdez, Lalo,1969
Box   1 Folder   20 Photograph   35	Valdez, Lalo in Denver at Colorado state capitol, 1969
Box   1 Folder   20 Photograph   36	Valdez, Lalo in front of the steps of Guadalupe Church on 4th and Bruce, Milwaukee, 1970
Oversize Folder   1	La Guardia, October, 1969