Gene Kroupa Visual Materials, 1974-2001

Summary Information

Title: Gene Kroupa Visual Materials
Inclusive Dates: 1974-2001

Creator:
  • Kroupa, Gene
Call Number: PH 7091

Quantity: 2.0 cubic feet (1 archives box, 2 flat boxes, and 1 oversize folder)

Repository:
Archival Locations:
Wisconsin Historical Society (Map)

Abstract:
Visual materials created by Gene Kroupa and his marketing firm, Gene Kroupa and Associates, for a variety of Wisconsin-based client organizations from the mid-1970s through 2001, including slides, design materials, advertising proofs, and posters. The firm produced materials for Allis-Chalmers, primarily slides depicting farmers and their operations throughout the country, to illustrate articles in The Landhandler, a publication produced for Allis-Chalmers dealers and farmers. Other slides were produced to illustrate materials from the Wisconsin-Minnesota Canned Vegetable Council (WMCVC). The collection also contains a number of other design materials for WMCVC including proofs and layouts for a recipe booklet, informational posters and brochures, and original art for a mascot named VIC (vegetables in cans) designed by Howard Sherpe. Also included are original layouts and designs for Friday Canning Corporation informational sheets, as well as proofs of print advertisements for American Breeders Service and a poster for the Hoard's Dairyman magazine.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ph07091
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