Greg Rouleau, vaudeville stock performer, magician, public relations executive, and radio manager was born December 20, 1914 in St. Paul, Minnesota. There he attended Cretin High School although he completed his education in Wausau, Wisconsin, after his family moved in August 1930. Rouleau's show business experience began in high school where he was a member of the dramatic club and debate team. During this period he also apprenticed with the Winninger Players, a stock company owned and operated by Charles and Frank Winninger in Scofield, Wisconsin.
After high school, Rouleau joined a Federal Theatre project in Peoria, Illinois. Later he worked as an actor, magician, and stage director with a number of stock companies in the upper Midwest, including the Slout Players (Michigan), the Norma Ginnivan Dramatic and Vaudeville Company, and the Madge Kinney Company (Michigan and Ohio). In 1940 Rouleau started his own magic show in North Carolina. A year later he entered radio and originated Rouleau's Radio Auction Quiz. This show was broadcast over WSAU in Wausau, WEBC and WHLB in Duluth and Virginia, Minnesota, and several other stations associated with Head of the Lakes Broadcasting Company, a chain with stations in Wisconsin and Minnesota. World War II interrupted his career, as Rouleau served in the Navy with the Special Services in Pearl Harbor.
After the war he rejoined Head of the Lakes Broadcasting Company in Rice Lake, Wisconsin and Duluth, Minnesota. In 1950 he moved to Fort Madison, Iowa, where, with William E. Walker, Ben Hovel, and Joseph P. Mackin he jointly owned KXGI, a radio station formed by ex-GIs. He left radio in 1956 to become the public relations director of the Sheaffer Pen Company in Fort Madison where he later became merchandising and sales manager.
In 1963 Rouleau returned to commercial radio as vice president and general manager of KASI in Ames, Iowa. Three years later he joined the Midwest Family Broadcasting Company where he worked at WERX in Grand Rapids, Michigan. After an interim stop at WYFE in Rockford, Illinois, Rouleau moved to Madison, Wisconsin, in 1969 where he was president and general manager of WISM-FM.
Rouleau died March 9, 1973.
