Bernard Lichtenberg Papers, 1917-1940

Biography/History

Bernard Lichtenberg, public relations counsel and author, was born in Austria on August 11, 1892. He came to the United States with his family in 1900 where he later attended Stuyvesant High School in New York City. In 1914 he received his B.C.S. from New York University, and his M.C.S. in 1915. In 1916 he married Minerva Kahn.

Mr. Lichtenberg's business career started with the Clark Henderson Co. in Boston in 1907. In 1908 he worked for the Business Book Bureau in New York. From 1909 to 1935 he was vice-president and director of the Alexander Hamilton Institute; and from 1934-1936 he was vice-president and director of the Congressional Intelligence Service Corporation. He also served as General Manager of Amos Parrish and Co. from 1931-1934. In 1936 he founded and served as president of the Institute of Public Relations.

Mr. Lichtenberg has been a member of numerous advertising and business clubs and societies and has also served as a special lecturer at NYU.

Books he has authored include: Advertising Principles, 1919; Advertising Campaigns (with Bruce Barton), 1926; How to Break Into Advertising, 1930; Telling the Truth About Business, 1936; and Has Business the Right to Live?, 1937; along with numerous articles for various business journals and publications.

(Source: Who's Who, 1940)