Container
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Title
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2014/124
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Tourism TV campaign videos
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Video
1
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Wisconsin Spring, 1986 March 14
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Video
1 (continued)
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Wisconsin, 1986 March 14
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Video
1 (continued)
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Spring Escape, circa 1986
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Video
2
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Everywhere, 1987 March 13
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Video
2 (continued)
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Everywhere Escapes, 1987 March 13
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Video
3
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Wisconsin Spring Guide/Escape, 1987 May 5
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Video
4
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TV Campaign, 1988 February 19
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Bob Uecker, Superstar
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Beautiful Friendship
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Pictures
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Picture/Boat
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Picture/Waterskiing
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Picture/Holy Hill
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Picture/Train
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Video
5
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Spring/Summer Tourism/Guidebook, 1988 February 12
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Video
6
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TV campaign, 1989
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Bon Voyage Revised
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Critics
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Book
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Bon Voyage Revised/Phone Number
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Critics/Phone Number
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Book/Phone Number
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Video
7
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TV campaign, 1990 March 9
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Teacher's Pet
- Trooper (Experimental Aircraft Association)
- Trooper (Circus)
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Play It
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Video
8
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Trooper Bloopers, 1990 May
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Video
9
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TV campaign, 1991
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Walk
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Mantra
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Hypnotist
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State of Mind '92
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Video
10
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TV campaign, 1994 January 14
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Memories
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Geese/Actual
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Food/Actual
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Lights
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Video
11
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TV campaign, undated
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Rapids
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Dancing
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Ride Home
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Beach
- Rapids [10 second version]
- Dancing [10 second version]
- Ride Home [10 second version]
- Beach [10 second version]
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Department press releases
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Box
1
Folder
1
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1987-1989
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Box
1
Folder
2-6
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1991-1993
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Box
2
Folder
1-5
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1994-1998
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Box
2
Folder
6
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Public relations program status reports and planning, 1992-1993
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Box
2
Folder
7
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Media correspondence, 1992
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Box
2
Folder
8
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Wisconsin Tourism Division newsletters, 1989-1996
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Primary travel marketing research
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Box
3
Folder
1
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Analysis of market share trends, 1981-1985
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Box
3
Folder
2
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Advertising conversion results, 1983 and 1986
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Box
3
Folder
3
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Spring/summer advertising campaign results, 1985-1986 and 1986-1987
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Box
3
Folder
4
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Fall/winter advertising planning document, 1987-1988
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Box
3
Folder
5
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Advertising conversion studies, 1987-1988
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Box
3
Folder
6
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Wisconsin tourism focus groups, 1987
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Box
3
Folder
7
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Fall/winter advertising program details, 1988
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Box
3
Folder
8
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The Wisconsin Tourism Industry-An Analysis of Market Share Trends, 1988 February
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Box
3
Folder
9
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The spring/summer campaign, 1990
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Box
3
Folder
10
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Wisconsin tourism, advertising program, 1991/1992 Winter
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Box
3
Folder
11
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Spring/summer media plan, 1992
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Box
3
Folder
12
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Media recommendations, 1993 Spring/Summer
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Box
3
Folder
13
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Seasonal wave tracking, 1994 Summer and Fall
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Box
3
Folder
14
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Southern Wisconsin qualitative research exploration final report, 1994 October 21
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Box
3
Folder
15
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Quantitative consumer lifestyle assessment final report, 1994 October
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Box
3
Folder
16
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Wisconsin Department of Tourism seasonal wave tracking study, 1995 Fall
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Box
3
Folder
17
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Regionalizing Values, Attitudes, and Lifestyles (VALS) research, 1990 March
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Box
3
Folder
18
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Seasonal wave tracking final report, 1994-1995
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Box
3
Folder
19
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Southwestern Wisconsin conversion study final report, 1995 November 29
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Box
3
Folder
20
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Seasonal wave tracking, 1996 January 8
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Box
3
Folder
21
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Department of Tourism winter 1996-1997 campaign summary
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Box
3
Folder
22
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Chicago Hispanic market report and recommendations, 1997 May
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Box
3
Folder
23
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Brand image focus group report, 1997 February 18
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Box
3
Folder
24
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Heritage Wisconsin focus group report, 1997
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Davidson-Peterson economic impact studies
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Box
4
Folder
1
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“A Summary of the Economic Benefits Derived from Growth in Tourism to Wisconsin,” 1989
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Box
4
Folder
2
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“A Study of the Effectiveness of the 1990 Wisconsin Tourism Marketing Program”
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Box
4
Folder
3-4
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Economic impact of tourists, 1990
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Box
4
Folder
5
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“A Look at the Visitors to the National Trust Heritage Tourism Initiative Sites,” 1990 Fall
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Box
4
Folder
6
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“A Look at Residents of the National Trust Heritage Tourism Sites,” 1991 April
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Box
4
Folder
7
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Economic impact of expenditures by travelers in the state of Wisconsin, 1991
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Box
4
Folder
8
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Economic impact of expenditures by travelers, 1992
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Box
4
Folder
9
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Economic impact of expenditures by travelers on Fox Cities, 1992
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Box
4
Folder
10
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Economic impact on the greater Milwaukee area, 1992
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Box
4
Folder
11-15
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Economic impact of expenditures by travelers studies, 1993-1997
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Box
4
Folder
16
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Economic impact by season/region, 1997
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Box
4
Folder
17
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Economic impact by geographical region, 1997
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Economic impact of expenditures by travelers studies
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Box
4
Folder
18-21
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1998-2000
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2000
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Box
5
Folder
1
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Regional reports
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Box
5
Folder
2
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County level data, seasonal and annual economic impact numbers
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2001
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Box
5
Folder
3-4
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Reports
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Box
5
Folder
5
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Regional reports
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Box
5
Folder
6
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County level data-seasonal and annual economic impact numbers
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Box
5
Folder
7
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County level reports (in alphabetical order)
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2002
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Box
5
Folder
8
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Reports
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2003
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Box
5
Folder
9
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Reports
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Box
5
Folder
10
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Regional reports
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Box
5
Folder
11
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County-by-county reports, 2003
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2004
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Box
5
Folder
12
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Reports, 2003
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Box
5
Folder
13
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County-by-county report
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Box
5
Folder
14
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Regional reports
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Box
5
Folder
15
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Economic impact study and marketing analysis of Wisconsin's National Scenic Byway, 2004 April
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Box
5
Folder
16
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State web site study, Wisconsin top line summary
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Box
5
Folder
17
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Wisconsin travel web site study, 2000
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Box
5
Folder
18
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“The Wisconsin Meetings and Convention Industry,” 2001
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Box
5
Folder
19
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“2003 Marketing and Impact Study of the Wisconsin Great River Road: A Benchmark Study”
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Co-op research program marketing studies
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Box
6
Folder
1
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Profile of visitors on the bike trails of western Wisconsin, 2000 Summer
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Box
6
Folder
2
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Profile of visitors at Country Jam USA, Eau Claire, 2000 July 20-23
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Box
6
Folder
3
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Prairie Dog Blues Festival visitor profile, St. Feriole Island, Prairie du Chien, 2000 July 28-30
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Box
6
Folder
4
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Profile of Port Washington visitors, 2000 June-September
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Box
6
Folder
5
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La Crosse Fairgrounds Speedway visitor profile, 2000 June-October
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Box
6
Folder
6
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Profile of visitors at the Westby Snowflake Ski Jump, 2001 February 10-11
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Box
6
Folder
7
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Stoughton Syttende Mai visitor profile, 2001 May
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Box
6
Folder
8
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Profile of visitors at area sporting events, 2001 February-July
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Box
6
Folder
9
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Profile of visitors at the Shawano Sledfest, 2001 January 12-13
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Box
6
Folder
10
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Profile of visitors at the Warrens Cranberry Festival, 2001 September 28-30
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Box
6
Folder
11-12
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Profile of visitors at eight state historic sites in Wisconsin, 2001 June-October
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Box
6
Folder
13
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Profile of visitors at special events, Heritage Hill State Historical Park, 2001
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Box
6
Folder
14
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Wisconsin Department of Tourism internet survey, 2001 October-2002 September
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Box
6
Folder
15-16
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Profile of visitors at Washington County Fair Park, 2002 July
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Data resource books
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Box
7
Folder
1
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Advertising benchmark study, 2000 March
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Box
7
Folder
2
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Seasonal activities data, 2000 July
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Box
7
Folder
3
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Cross-seasonal activities correlations, 2000 August
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Box
7
Folder
4
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Cross-seasonal activities for March/July, 2000 September
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Cross-seasonal/seasonal activities combined data
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Box
7
Folder
5
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2001 April and July
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Box
7
Folder
6
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2002 February
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Box
7
Folder
7
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Cross-seasonal/seasonal activities for 2004, 2004 July
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Box
7
Folder
8
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Cross-seasonal/seasonal activities and combined data, 2005 July
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Box
7
Folder
9
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Cross-seasonal/seasonal activities 2007 and combined data, 2007 July
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Box
7
Folder
10
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Gathering survey data, 2007 April
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Box
7
Folder
11
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2008 Bicycling survey data, 2008 April
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Wisconsin Welcome Center (WWC) visitor survey
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Box
7
Folder
12
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2006 Winter
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Box
7
Folder
13
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2006 Spring
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Box
7
Folder
14
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2006 Summer
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Box
8
Folder
1
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2007 Fall
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Box
8
Folder
2
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Visitor survey combined data, 2007 January
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Box
8
Folder
3
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Portage Youth Soccer Tournament visitor profile, 2005 June 24-26
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Box
8
Folder
4
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ASICS Kids Freestyle/Greco-Roman National Championship visitor profile, 2005 June 29-July 2
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Box
8
Folder
5
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Profile of visitors at Fox Cities Upper Midwest Soccer Classic, 2005
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Box
8
Folder
6
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National Water Ski visitor profile, 2005 August 12-14
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Box
8
Folder
7
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First Fox Cities Marathon, 2005 September 24
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Box
8
Folder
8
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International Softball Congress visitor profile, 2005 August 12-20
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