Part 1 (2007/082, Audio 1544A): Original Collection, 1982-2001
Physical Description: 0.4 c.f. (1 archives box) and 1 cassette tape 
Scope and Content Note: Trade promotion, 1982-2001, including notes and summaries, newspaper clippings, correspondence, and photos. Documented are product promotions at University of Wisconsin-Madison football games, Wisconsin State Fair consumer preference survey, Best of the Midwest conference, Farm Progress Days, and several promotional activities at the Wisconsin State Fair. The sound cassette is a 2001 radio spot about taste testing.