Oral History Interview with Floyd B. Lucia, 1975 January 15

Contents List

Container Title
Audio 552A
Tape/Side   1/1
Time   00:00
Introduction
Tape/Side   1/1
Time   01:55
Background and Early Connection with Dairy Industry
Scope and Content Note: Born in Flintville where his family worked in lumber. In 1906 began working in uncle's creamery in De Pere. Paid $50.00 per month. After thirteen months took Short Course in dairying at the University of Wisconsin-Madison, which cost $110.00.
Tape/Side   1/1
Time   06:15
Description of Creamery Operation before 1906
Scope and Content Note: Farmers delivered whole milk; took skim milk back for hogs. Farmers talked, smoked or visited tavern while waiting to dump milk or pick up skim.
Tape/Side   1/1
Time   10:25
Employment after Short Course Completed
Scope and Content Note: Various creamery jobs in Iowa and Illinois. Worked at a Kankakee, Illinois creamery, then left for Indiana to make butter for Beatrice Creamery Company.
Tape/Side   1/1
Time   17:50
Work in Arsenal during World War I
Scope and Content Note: Drafted into Army. Because of experience with refrigeration, made gas for shells at arsenal in Maryland.
Tape/Side   1/1
Time   20:25
Employment after World War I Ends
Scope and Content Note: Immediately rehired by Beatrice. Crew dissatisfied with lack of good cream; returned to Wisconsin to take a job with the Lafayette creamery, near Chippewa Falls.
Tape/Side   1/1
Time   27:20
Anecdote about “Soapy Butter” at Lafayette Creamery
Scope and Content Note: Wife of former buttermaker washed clothes in butter vats. Chicago customers complained of soapy-flavored butter, much to the distress of the creamery's Irish patrons.
Tape/Side   1/1
Time   29:55
Lucia Becomes Fieldman for Wisconsin Cooperative Creameries Association
Scope and Content Note: Became fieldman for District No. Two, Baraboo Valley District, Wisconsin Cooperative Creameries Association in mid-1920s.
Tape/Side   1/2
Time   00:00
Introduction
Tape/Side   1/2
Time   00:55
Duties as Fieldman for Baraboo Valley District
Scope and Content Note: Got acquainted with individual buttermakers, located in thirteen different plants, to help them rather than be regarded as an inspector.
Tape/Side   1/2
Time   03:20
Contact with Individual Farmers
Scope and Content Note: Infrequent contact because cream delivered to creamery by truck. Occasionally accompanied cream truck to talk to individual farmers.
Tape/Side   1/2
Time   04:50
Buttermakers Urged to Produce at Least 92-Score Butter
Scope and Content Note: Buttermakers urged to make the desired 92-score butter. Could recommend dismissal of individual buttermakers if persisted in making poor quality product.
Tape/Side   1/2
Time   06:50
Testing Milk for Butterfat Content Before and After Development of Babcock Test
Scope and Content Note: Explanation of how milk was tested before and after milk tester developed by Professor Babcock at the University of Wisconsin-Madison.
Tape/Side   1/2
Time   09:50
More Discussion on Fieldman's Duties
Scope and Content Note: Regular circuit difficult because some creameries needed more attention than others. Most important goal; standardize quality at all factories so butter could be sold in railroad car lots.
Tape/Side   1/2
Time   11:45
Creameries Begin Direct Sales to Chain Stores
Scope and Content Note: Butter originally sold by creameries to commission houses. After districts set up creameries began to market directly to chain stores, especially National Tea and Consumers companies. Lucia met with chain store buyers. Creamery districts did not compete against one another for sales. S.B. Cook, fieldman for District No. Four (Barron County), important in initiating chain store sales in New York as well as Chicago.
Tape/Side   1/2
Time   16:25
Competition Between Wisconsin Cooperative Creameries and Land 0' Lakes in 1920's
Scope and Content Note: Land 0' Lakes in the 1920s tried to break up districts of Wisconsin Cooperative Creameries; succeeded in Polk County.
Tape/Side   1/2
Time   21:25
Butter Quality Agreement Between Creameries and Chain Stores
Scope and Content Note: “Gentleman's agreement” that creameries produce the best butter possible for chain stores.
Tape/Side   1/2
Time   24;20
How to Get Proper Moisture Content When Making Butter
Tape/Side   1/2
Time   24:45
Observation on How Some Buttermakers Cut Butterfat Test of Farmers
Scope and Content Note: Some buttermakers cut farmer's test to get an overrun.
Tape/Side   1/2
Time   26:55
End of Part 1 of Tape 1, Side 2
Note: Tape 1, Side 2 continues with the time-markings beginning again with 00:00.
Tape/Side   1/2
Time   00:35
Lucia as Fieldman Required to Live in Rural Area
Scope and Content Note: Required to live at La Valle, but finally argued successfully that he needed to live at Reedsburg for close access to train.
Tape/Side   1/2
Time   02:15
Location of Some Creameries in Baraboo Valley District
Scope and Content Note: Some located at Cazenovia, La Valle, Elroy. Remembers Gary Carter of Elroy as an important director, and Ed Carlson as good buttermaker.
Tape/Side   1/2
Time   06:10
End of Part 2 of Tape 1, Side 2
Tape/Side   2/1
Time   01:05
Role of Cooperative Creamery in Community
Scope and Content Note: Sponsored many social affairs; entire family attended. Helped develop rapport and openness with patrons and their families, unlike private creameries.
Tape/Side   2/1
Time   04:10
Effect of Great Depression on Creameries
Scope and Content Note: In early-1930s “some highbinders down there” in the Baraboo Valley participated in milk strikes of 1933. Prevented delivery of milk to creameries, sometimes by threat of force. Recalls that farmers around Hillsboro rather radical.
Tape/Side   2/1
Time   14:00
Beginning of Lucia's Involvement in Dry Milk Industry
Scope and Content Note: Roller dryer improvement meant that small creameries could utilize skim economically and efficiently. Colfax Cooperative Creamery about 1935 one of first in region to install the improved spray dryer.
Tape/Side   2/1
Time   22:05
Beginning of Lucia's Association with Wisconsin Dried Milk Products Cooperative in Eau Claire
Scope and Content Note: Believes a recommendation from Mrs. Lulu Mattson was main reason why he was hired as general manager of the Dried Milk Products Cooperative in 1937.
End of Interview