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Wisconsin State Cranberry Growers Association / Thirty-eighth annual proceedings of the Wisconsin State Cranberry Growers' Association. Thirty-eighth convention, Pavilion, near Nekoosa, Wisconsin, August 12, 1924. Thirty-eighth annual meeting, Wisconsin Rapids, Wisconsin, January 13, 1925

Chaney, A. U.
Crop prospects,   pp. 16-18 PDF (718.9 KB)

Page 17

The apple crop is 49),000,000 barrels against 34,000,000 barrels last
year. That is the commercial crop. The early apples are consider-
ably less. The early apples are turning out a good deal shorter.
Consequently the early apples are quite high. When I came up here
at this time last year, they were selling in Chicago for 50 and 75c;
now they sell at $1.75 to $2.50. There is also the difference in the
supply of apples.
Another thing that will be favorable from a selling standpoint is
that last year they had a large crop of plums that sold at extraordi-
nary prices, selling at less than freight charges at this time. This
ruined many growers. The crop this year is estimated to be less than
25% of last year, and while selling last year at 25 and 30c delivered,
they are now getting cash 60c out there for the same crop.
The peach crop has enlarged from last year. Peaches have been
very low this year. Strawberries also sold very low. Peaches are li-
able to continue very low for a long time. There was a large crop
in Arkansas, Texas, Pennsylvania, New York, and Delaware.
I anticipate that the sales opportunities for cranberries will be
much more favorable than last year, and at the same time we have
many less cranberries to sell. I know that the troubles of the sales-
men will be much less serious than last year. It is unfortunate that
we cannot have more uniformity of conditions and supply. Last year
there were unfavorable selling conditions, and a surplus.
There will be some cars of barrels shipped, and I should say the
time will come when they won't want any barrels, but it won't be this
year. There will be a supply of barrels for your department, and
those in the Mather district were told to be sure to have some barrels
on hand.
We should never get the idea that we can sell the berries and say
when people shall buy them and what they shall pay for them. The
economical law is that the seller should cater to the buyer. If they
try to give you what you want in a store, you are very much happier.
You will feel sore if they try to sell you something  by force. We
don't want them to feel sore. We ought to cater to our customers,
and give them as near to what they want as we can.
If he wants the barrels or boxes, we should make it our business
to give them to him. Sometimes it is inconvenient to help haul from
one station to another. I know it is inconvenient, but it is important
that it be done. You can't ask them to buy a straight car of fancy
goods if one case is all they want. You should try to suit the buyer,
and not to suit your convenience. That way we build up our reputa-
tion, and you have Wisconsin berries.
Wisconsin berries have a wonderful reputation to-day. It follows
the good quality you have had in the last two years. We got a pre-
mium for Wisconsin berries last year. They stood up and gave sat-
isfaction, and they got what they wanted. That is co-operation. That
is their job. If we send out an order and the inspector comes and

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