Wisconsin State Cranberry Growers Association / Thirty-eighth annual proceedings of the Wisconsin State Cranberry Growers' Association. Thirty-eighth convention, Pavilion, near Nekoosa, Wisconsin, August 12, 1924. Thirty-eighth annual meeting, Wisconsin Rapids, Wisconsin, January 13, 1925
Chaney, A. U.
Crop prospects, pp. 16-18 PDF (718.9 KB)
WISCONSIN CRANBERRY GROWERS' ASSOCIATION 17 The apple crop is 49),000,000 barrels against 34,000,000 barrels last year. That is the commercial crop. The early apples are consider- ably less. The early apples are turning out a good deal shorter. Consequently the early apples are quite high. When I came up here at this time last year, they were selling in Chicago for 50 and 75c; now they sell at $1.75 to $2.50. There is also the difference in the supply of apples. Another thing that will be favorable from a selling standpoint is that last year they had a large crop of plums that sold at extraordi- nary prices, selling at less than freight charges at this time. This ruined many growers. The crop this year is estimated to be less than 25% of last year, and while selling last year at 25 and 30c delivered, they are now getting cash 60c out there for the same crop. The peach crop has enlarged from last year. Peaches have been very low this year. Strawberries also sold very low. Peaches are li- able to continue very low for a long time. There was a large crop in Arkansas, Texas, Pennsylvania, New York, and Delaware. I anticipate that the sales opportunities for cranberries will be much more favorable than last year, and at the same time we have many less cranberries to sell. I know that the troubles of the sales- men will be much less serious than last year. It is unfortunate that we cannot have more uniformity of conditions and supply. Last year there were unfavorable selling conditions, and a surplus. There will be some cars of barrels shipped, and I should say the time will come when they won't want any barrels, but it won't be this year. There will be a supply of barrels for your department, and those in the Mather district were told to be sure to have some barrels on hand. We should never get the idea that we can sell the berries and say when people shall buy them and what they shall pay for them. The economical law is that the seller should cater to the buyer. If they try to give you what you want in a store, you are very much happier. You will feel sore if they try to sell you something by force. We don't want them to feel sore. We ought to cater to our customers, and give them as near to what they want as we can. If he wants the barrels or boxes, we should make it our business to give them to him. Sometimes it is inconvenient to help haul from one station to another. I know it is inconvenient, but it is important that it be done. You can't ask them to buy a straight car of fancy goods if one case is all they want. You should try to suit the buyer, and not to suit your convenience. That way we build up our reputa- tion, and you have Wisconsin berries. Wisconsin berries have a wonderful reputation to-day. It follows the good quality you have had in the last two years. We got a pre- mium for Wisconsin berries last year. They stood up and gave sat- isfaction, and they got what they wanted. That is co-operation. That is their job. If we send out an order and the inspector comes and
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