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Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association 59th annual meeting October 25 - 26, 1950 Auditorium and Schroeder Hotel, Milwaukee, Wisconsin

Wilson, W. J.
Address,   pp. 66-80 PDF (3.2 MB)


Page 77


FIFTY-NINTH ANNUAL CONVENTION
which will stay in good condition in the home refrigerator for a
reasonable length of time. Undoubtedly there will be more and
more sliced cheese items than we have seen to date. New packaging
materials are in the laboratory stage. Also, I look for an increase in
the sale of a small home size natural cheese package of different
varieties. The dairy food lane which we talk about in our fall
cheese festival will continue to occupy a place of growing im-
portance and self-service store layouts of the future.
Housewives are becoming more conscious of the protein and
calorie value of cheese. They know growing children need it for
its calcium content. Everything points to an increased use of
milk in cheese making.
Our point number three is the economic outlook. One of the
functions of running a business or a farm is the estimating of
what conditions lie ahead. In times like these when we may be
facing war for years to come, it would be foolhardy indeed to be
too dogmatic and cock-sure about the future. Secretary of Com-
merce Sawyer has said recently: "Serous shortages, heavy taxes
and problems of inflation will tax our ingenuity and self-control to
the utmost and this will go on for years." Whether this is right
or wrong as to specific detail I think we can agree that in any con-
sideration of the long term economic outlook, the International
situation will dominate the scene for years to come, not merely for
a year or two but for ten, twenty, or thirty years. We, and our
children, and our children's children, will be engaged in a defense
effort - defense not of our own country alone which we once re-
garded as the supreme duty of our citizens, but defense of nearly
any place in the world.
It doesn't require much figuring to know what that will in-
volve. Because our job will be for defense and hence to be ex-
pevded without counting upon return (30 billions for defense in
1951 they say, and some estimates exceed 50 billions a year) - we
are going to face more and more taxes, more and more government
controls in an attempt to beat inflation. These figures are stag-
gering, but we will come to know them better as they impinge up-
on our freedoms in the days ahead. The record shows that from
the day George Washington took the oath of office in New York
until the death of President Roosevelt - Roosevelt No. 2, that is
- we had spent 485 billions of dollars to run the government. Just
to show that we have learned the lesson well, in the five and one-
half years since that time, we have spent an additional 250 billions
of dollars. We might ask: Where is the money coming from?
77


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