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Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association 59th annual meeting October 25 - 26, 1950 Auditorium and Schroeder Hotel, Milwaukee, Wisconsin

Wilson, W. J.
Address,   pp. 66-80 PDF (3.2 MB)


Page 75


FIFTY-NINTH ANNUAL CONVENTION
There have been some statements in the dairy press concern-
ing the position of the National Cheese Institute in relation to
these standards and I would like to make a comment or two about
the Institute's position.
Officially, the cheese institute has urged and will continue to
urge a steady improvement in all phases of milk handling, cheese
manufacturing and processing. To that end, years ago, after long
hours of work with various state agencies, after consultation with
the Federal Food and Drug, we issued our cheese milk code with
which you are familiar.
On the present proposed standards we are saying that the ap-
proach should be realistic-we should set up standards which will
give us all something to strive for. We should not set up standards
which would destroy the industry in certain sections of the coun-
try. Experience has taught us that improvement is a gradual
process.
As a matter of fact, we do believe the cheese specifications at
some future date will insist on the same standards of milk for
manufacture as for bottled milk.
All finished cheese will require a negative phosphatase test or
a period of 60 day aging. This is already set forth in the Federal
Standards soon to be effective. We believe that these same re-
quirements will come also from Jocal and State Departments of
Public Health.
There may some day be a standard on the coliform bacetria
count of finished cheese. There will be a more closely defined
standard as to flavors in cheese - weeds - onions, etc. Sediment
standards on finished product will be tightened.
So much for quality.
Our second point was - What is the volume of the future.
Any guess we would make would be colored by the general con-
ditions of war and other governmental action. But assuming
anywhere near normal conditions, we can without too much
strain on the imagination predict a population in this country of
165 to 180 million people in 1960. Let's have enough vision to be-
lieve that as of that year we shall be eating 8% pounds per capita,
not the 7.3 pounds as of today. That means a total of one billion,
50 million: - for good measure let's say 1,700,000,000 pounds.
75


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