Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-third annual convention November 14, 15, 1934 assembled in the Eagles Auditorium Sheboygan, Wisconsin
Whiting, E. B.
President's annual address, pp. 64-66 PDF (738.0 KB)
FORTY-THIRD ANNUAL CONVENTION 65 The Department of Agriculture and Markets at Madison has done a great work the past year in advertising, and have also given cheese a great amount of publicity. They are to be commended for their great work and it is my wish that this Association give them a vote of thanks for their efforts. The Wisconsin Cheese Makers' publicity plan has been functioning in good form. May it live on with increased energy from year to year. The Branches of this Association have been putting up signs calling the attention of the public to eat more cheese. All of these things working together are bound to increase the consumption of cheese. If we could increase the consumption one pound per person there would be a shortage instead of a surplus. Another project which has been launched and perfected of late is the Cheese Makers Mutual Fire Insurance Company. This Company was organized July 9th, 1934. Believing this to be of great benefit to the cheese maker in protection at a very nominal cost, it is hoped that every cheese factory in the state will in time be protected by this company. In closing we must not forget the many thousands of tourists who come to our state each year. In their travels they pass many of our cheese factories. We should see that the grounds surrounding our factories are beautified, such as flower beds, nice lawns, and so forth, for these things are bound to give the tourist a very favorable and lasting impression. I thank you. DISCUSSION MR. DAvIS: Mr. President, has this organization ever gone on rec- ord in expressing an opinion on price differential between state and standard grades? PRESIDENT WHITING: Well, I speak from my own personal mind. I have thought that I would rather see the price one cent instead of 1A cent. MR. DAVIS: If someone on this floor would make the motion of that kind, would you entertain it? PRESIDENT WHITING: We certainly would. MR. DAvIS: At present there is a vote of members on the Board of Trade that they don't make any price on standards, they simply sug- gest 6ne. I wonder whether any of you would prefer making a motion for a vote on that subject? MR. STECKE8: Mr. Chairman, I will make a motion that the differ- ence between state brands and standard brands be a cent. (Motion seconded). PRESIDENT WHITING: Moved and seconded the difference between standard and state be one cent. Let's hear some discussion. SECRETARY SAMMIS: Mr. President, I don't want to vote on this yet because I have heard only one side of the question. I have heard many cheese makers say the difference ought to be one cent. I have never yet heard a public statement from those people who suggest one-half cent, as to the reason why they think one-half cent is correct. I sup- pose they have a reason and it would interest me, if this is the proper time for the discussion, to find out what the reason is. Maybe they haven't any reason; maybe they have a very good reason.
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