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Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-third annual convention November 14, 15, 1934 assembled in the Eagles Auditorium Sheboygan, Wisconsin

Slater, E. K.
1934 quality improvement plan of butter makers' associations,   pp. 30-37 PDF (1.9 MB)

Page 35

more money for it. It is the big job ahead, and it is up to you men in
the industry to tackle that job with all the power and wisdom that
you possess.
A good trade convention like this furnishes the inspiration that men
in industry need in order to do their best.
I take it that every man here is anxious to better himself-to widen
his acquaintance and to take his place among the leaders in his
What does the regular attendant of dairy conventions get more
than the fellow who stays at home? I shall try to give you the result
of my observations.
I attended my first dairy convention in Le Sueur, Minnesota, in Oc-
tober, 1899. I have attended many conventions in that state since that
time. At each I met many of the men who attended the Le Sueur con-
vention 35 years ago. Very few of them are operating factories. The
majority have better positions.
They have been attending dairy conventions all the time. Do we need
to ask those men to set a value on trade conventions?
I have attended trade conventions in many states-in fact about
everywhere where dairying has gained a foothold. I know many of
the leaders in those states. I always meet them at the conventions.
Doesn't the fact that they are leaders and that they are inveterate
convention fans teach us a lesson?
Now, I'm not going to claim that attending dairy conventions will,
in itself, make a man a leader of men. I am not going to claim that it
will make a good cheese maker out of a poor one, or a good editor out
out of a poor one. I do claim, however, that the same ambition that
urges a man to do his best on his everyday job will prompt him to at-
tend conventions.
It is impossible to measure the value of conventions to the dairy in-
dustry. Great as that value is they are, I believe, of still greater value
to the men who attend them. You can stay at home and read what
happens at the trade conventions, but you can't get the inspiration
that you get when you attend and participate.
I have emphasized the selfishness that prompts men to attend con-
ventions. They hope to profit and they do profit, as I have pointed out.
Such selfishness is what I term enlightened selfishness. They help
others as they help themselves.
Scoring contests have long been incidental to dairy conventions.
Their value to the individual cheese maker is too well known for me
to enlarge upon it. Scoring contests are both educational and inspir-
ational They furnish the element of contest which is enjoyed and ap-
preciated by every red blooded man-whether it be a horse race, a
world series baseball game, or a matching of cheese scores.
You men who attend conventions are the best cheese makers in your
communities. You spend time and money to attend conventions and
the fact that you do is proof that you are progressive.
I wish it were possible to interest the fellows who are not here. I
would like to tell them what they are missing. I would like to tell

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