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Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-third annual convention November 14, 15, 1934 assembled in the Eagles Auditorium Sheboygan, Wisconsin
(1935)

Bechtlheimer, Clyde
U. S. butter makers advertising fund,   pp. 25-29 PDF (1.2 MB)


Page 26

26    WISCONSIN CHEESE MAKERS' ASSOCIATION
percentage of the volume of milk produced in the country as we do.
In butter in 1933 we made about 44% of all milk produced into butter.
In fluid milk and cream they used about 43%. About 6% or a little
more went into cheese, but as I say we folks in the butter and cheese
business market our product nationally.
I happen to come from Iowa. In 1921 we manufactured in Iowa
about 95 million pounds of butter, of which about 75% was exported
from the state. In 1933 we manufactured in Iowa 216 million pounds
of butter, of which about 85% moved into interstate traffic. The whole
butter industry in 1920 made about 1,220,000,000 pounds of butter.
In 1933 we manufactured in the United States 1,662,000,000 pounds
of butter, an increase in ten years or eleven years of nearly 500 mil-
lion pounds of butter. Unfortunately, I didn't have time to get cheese
statistics as to how much your business has increased during these
last ten years, but I venture to say that the cheese production has
come along about in proportion to our increase in butter products.
Now, with a normal purchasing power and with our people eating
approximately 17% or 18 pounds of butter per year and about 4
pounds or 4% pounds of cheese, it indicates that an increase of about
25 per cent is necessary to take care of our increase in population. But
we increased our butter production by 41% which necessitated either
developing new markets, or increasing per capita consumption or find-
ing an outlet in some foreign country, something which we have
never done with butter or cheese to any extent. Our problem, gentle-
men, is to find a market in our own country for the increased produc-
tion of our product.
Now during the past year I happened to be a farmer down in Iowa,
also I signed a corn hog contract which called for a curtailment of
production of corn by twenty per cent. That meant that I had to take
out of production twenty-five acres that I had been growing corn.
In our locality in Iowa we value land comparatively high. Conse-
quently, every farmer is primarily interested in getting maximum pro-
duction from every acre that he has, and I suspect that the same is
true in Wisconsin.
Now the question for us is, what are we going to do with the acres
we have taken out of production for corn and wheat and how can we
profitably farm those acres during the next year. This past year, of
course, we got paid a rental by the federal government by leaving
those acres lie idle. That idleness was paid for from processing taxes
on corn and hogs. We are not sure whether we want to continue that
sort of a program. If the farmers of the United States can work out
some method by which they can operate their farms by farming less
land, putting more into grasses and into legumes, certainly they are
interested enough in soil conservation to do that.
In our soil conservation program, as we are attempting to do it in
our state, we are going to increase production of grass and of hay of
various kinds, mostly legume hay. Now you men know as well as I do
that change in method of farming is going to fit very well into in-
creased production of dairy production, milk particularly, because


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