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Forty-Third Annual Convention
OF THE
Wisconsin Cheese Makers' Association
Held at Sheboygan, Wisconsin
November 14 and 15, 1934
At the Eagles Auditorium
President Earl B. Whiting called the convention to order at 11 a. m.
November 14th, 1934.
ADDRESS OF WELCOME
By MAYOR W. M. SONNENBURG
Mr. President, Members of the Wisconsin Cheese Makers' Associa-
tion: In behalf of the city of Sheboygan I welcome you. I feel that
having selected this city two years in succession you are not only hon-
oring us but you are recognizing the position of Sheboygan county
and the organizations in the cheese industry.
I was interested in looking over some statistics about a week and
a half ago to see how Clark County fitted into this cheese picture, and
I was very much surprised to see it was rated second. Dodge is first
and Marathon third and Sheboygan fourth. Looking further over
the statistics I noted that Wisconsin produced 61l', times as much
cheese as its nearest competitor, New York state, and twenty times
as much cheese as the next nearest, the state of Oregon. And alto-
gether produced more cheese than the rest of the United States
combined.
That is something I didn't know before, and the reason I didn't
know it is because it hadn't been given publicity. I think the cheese
maker, who operates the little corner cheese factory probably gets
down in the mouth once in a while feeling that he is being handled
rather roughly by the big monopolies. I would say that with due
publicity for your industry, that you fellows are very safe from the
big monopolies, but I do think that you men should carry on a cam-
paign such as the California Fruit Growers carry on.
For instance, I could vision a great big billboard in New York State
saying, "Wisconsin Produces More Cheese than the Rest of the United
States. Why? Because of its superior quality. Insist on Wiscon-