Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-second annual convention November 15, 16, 1933 assembled in the Eagles Auditorium Sheboygan, Wisconsin
Price, Walter V.
Cost of making cheese at four different cheese factories, pp. 46-51 PDF (1.3 MB)
Report on cheese advertising, pp. 51-53 PDF (707.9 KB)
FORTY-SECOND ANNUAL CONVENTION 51 Accurate records of expenses and income are almost useless unless they are broken down and studied, item by item, until every bit of meaning has been extracted from them. I venture to suggest that this association could undertake no program of improvement which would so easily and quickly put dollars back into the pockets of its members as to undertake the installation of uniform methods of ac- counting in cheese factories and to provide a central agency for the monthly analysis of these records. Thursday Morning Session REPORT ON CHEESE ADVERTISING By ED. MALCHESKI, ChairMan of Committee Ma. MAIXHESKI: Mr. President, Fellow Cheese Makers, Ladies and Gentlemen: I am supposed to make a report on the resolution that you passed last year in which you named the committee to work out a cheese advertising program. I suppose a lot of you are disappointed because you wonder what the committee has been doing all year and you didn't get any action, and that is why I am here to explain to you, why the thing hasn't gone into effect. On that committee was Mr. Mooney and Mr. Laack, and Mr. Mooney has certainly given a lot of his time towards that work. Mr. Laack, who was in the legisla- ture at that time, was very busy, but whenever he was able he came ever and wave us assistance. We had an idea the most there was to it, was just a radio advertis- ing campaign for Wisconsin cheese. The Department of Markets has also rendered us support. They got some experts from Chicago to meet us to explain this national advertising program. Because none of us were experienced in that, we needed somebody who knew some- thing about it. It was finally brought out, that to advertise cheese in a national way would take an awful lot of money and we found if Wisconsin alone was to go out on an advertising campaign it would have to take as much as a cent a pound for cheese to put on an effec- tive campaign and that was impossible to do. The program for Wisconsin would be for advertising cheese only, and to that effect we were figuring one-tenth cent a pound. With that one-tenth cent a pound you could have one of the large stations to talk cheese, say about twice a week for fifteen minutes, and then you would send out posters and you would have demonstrating agents throughout different states. You could probably take about three states at a time. For instance, in Sheboygan you would put on a cheese campaign for a week and here you would have a demonstrator where the women could come in and educate them how to use cheese in many ways You would also get a lot of free publicity, that is your local stations in the different states would talk on cheese as a
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