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Bell, Florence C. (Florence Colfax), 1899- / Farmer co-ops in Wisconsin

Central sells to 200 associations,   pp. 40-44 PDF (1.3 MB)

Page 41

trict shipments also are made from
those points. Plants, equipment, and
land of the Central have a total valu-
ation of almost $190,000.
  The Central Cooperative Wholesale
sells many types of farm, marketing,
and general-store supplies. It handles
a complete line of groceries, coffee, and
bakery products from its own plants;
general household supplies; work cloth-
ing; a limited line of women's and
children's clothing and notions; rubber
footwear and other rubber goods;
hardware and paints; radios and elec-
tric appliances; lumber, coal, roofing,
and allied building supplies; feeds and
flour; oil, gasoline, and greases; tires
and batteries; and general farm
  During its 20-odd years of growth
and success, the sales made by the
Central have steadily increased in
dollar value each year except in the
periods of falling prices in the early
20's, the early 30's, and in 1938. In
each of the 3 years 1937, '38, and '39,
sales have aggregated over $3,000,000.
Record highs were made in 1939 with
sales of more than $3,400,000, and
profits topping $85,000.
  The Central Cooperative Wholesale
has stressed a quality program. Its
"Co-op" registered label is used on
most of the supplies it sells, many
of which are made by manufacturers
in accordance with the association's
specifications. It buys also through
National Cooperatives, Inc., obtaining
the benefits of the large-scale trans-
actions of the national organization.
It purchases lubricating oils from the
Farmers Union Central Exchange of
South St. Paul.
  The affiliated locals receive mer-
chandise both from the Central's ware-
houses and directly from manufac-
turers and dealers on instructions
issued by the Central. Petroleum
products are usually delivered directly
to retail points.
  A number of additional services are
rendered to the locals. The affiliated
cooperatives may have their accounts
audited on a cost basis by an account-
ant from the Central, and they may
obtain assistance on organization mat-
The Central Cooperative Wholesale's main building at Superior, Wis., houses
                  general offices, waxehouse, and coffee roastery.
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