Wisconsin bankers' farm bulletin
Hibbard, B. H.
Wisconsin bankers' farm bulletin. Bulletin no. 28: sell products of high quality PDF (1.1 MB)
Sell Products of High Quality 'If for no other than purely selfish and personal reasons we, as farmers, should produce and put upon the market goods of high quality. . It Speys. Of course the motives need and -should not all be selfish. The customer's welfare should also be considered, and,, happily, the motive of selfishness on the part of the producer results in benefit to the con- sumer. The producer may think of himself primarily in most cases, though not where the health of the consumer is involved, as in connec- tion with wholesomeness of meat or milk. The ethical motives on the other hand are not' so promiineit when it comes to the selling of wheat or hay. The Public Pays for Service. It is fortunate that the ethical motives need not be called into slay on the occasion of every decision, since it is much easier to convert a person to principles that have a personal significance. It may then be assumed that the farmer will himself reap the reward for a better service to the public, while incidentally the public shares in the ad- vantage. The farmer at once asks, will not the produce of high quality cost more? Undoubtedly.. If it did not there would be little material advantage in it. Were it as easy to raise figs as thistles the figs would have no value in the market above the cost of gathering. If all the farmers the country over should at once produce goods of first class quality the advantage in so doing would be very great to the consumers, but very' little to the farmers. This would be true because the competition of such a vast amount of first class produce would result in low average prices. The danger, however, that such a contingency will arise is too remote to cause the slightest anxiety. The poor, in quality, we shall always have in abundance. The prizes, there- fore, for those who excel, will continue to be forthcoming. High Quality Counts! Examples of the importance of quality are to be found on every hand in the form of manufactured articles of known brands. What woman does not know, and trust, Royal Baking Powder, or the Gold Dust Twins, or Clark's 0. N. T.? What man does not know, when away from home for example, that President suspenders, or a Tiger hat, or Bradley-Metcalf shoes will be satisfactory? Not only that they will be satisfactory, but that they will in all essentials be like those he has been accustomed to bnying of his home merchant? The country is covered with the goods of manufacturers and merchants who have established reputations through attention to quality of output, and have given the output a name that is known in the markets. It is quality that has made these men successful. Quality in the man that has resulted in quality in the manufactures. Tle Farm is a Factory. The farmer manufactures products just as truly as does the city man. True, farming is called an extraotive industry, but in the pro- duction of milk, or meat, or fruit, the farmer brings the forces of nature
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