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Wisconsin bankers' farm bulletin
(1913-1919)

Hibbard, B. H.
Wisconsin bankers' farm bulletin. Bulletin no. 28: sell products of high quality PDF (1.1 MB)



        Sell Products of High Quality
  'If for no other than purely selfish and personal reasons we, as
farmers, should produce and put upon the market goods of high
quality. . It Speys.
   Of course the motives need and -should not all be selfish. The
customer's welfare should also be considered, and,, happily, the motive
of selfishness on the part of the producer results in benefit to the con-
sumer. The producer may think of himself primarily in most cases,
though not where the health of the consumer is involved, as in connec-
tion with wholesomeness of meat or milk. The ethical motives on the
other hand are not' so promiineit when it comes to the selling of wheat
or hay.
The Public Pays for Service.
   It is fortunate that the ethical motives need not be called into slay
on the occasion of every decision, since it is much easier to convert a
person to principles that have a personal significance. It may then be
assumed that the farmer will himself reap the reward for a better
service to the public, while incidentally the public shares in the ad-
vantage.
    The farmer at once asks, will not the produce of high quality cost
 more?  Undoubtedly.. If it did not there would be little material
 advantage in it. Were it as easy to raise figs as thistles the figs would
 have no value in the market above the cost of gathering.
    If all the farmers the country over should at once produce goods
 of first class quality the advantage in so doing would be very great
 to the consumers, but very' little to the farmers. This would be true
 because the competition of such a vast amount of first class produce
 would result in low average prices. The danger, however, that such a
 contingency will arise is too remote to cause the slightest anxiety. The
 poor, in quality, we shall always have in abundance. The prizes, there-
 fore, for those who excel, will continue to be forthcoming.
 High Quality Counts!
     Examples of the importance of quality are to be found on every
  hand in the form of manufactured articles of known brands. What
  woman does not know, and trust, Royal Baking Powder, or the Gold
  Dust Twins, or Clark's 0. N. T.? What man does not know, when
  away from home for example, that President suspenders, or a Tiger
  hat, or Bradley-Metcalf shoes will be satisfactory? Not only that they
  will be satisfactory, but that they will in all essentials be like those
he
  has been accustomed to bnying of his home merchant? The country
  is covered with the goods of manufacturers and merchants who have
  established reputations through attention to quality of output, and
  have given the output a name that is known in the markets. It is
  quality that has made these men successful. Quality in the man that
  has resulted in quality in the manufactures.
  Tle Farm is a Factory.
      The farmer manufactures products just as truly as does the city
   man. True, farming is called an extraotive industry, but in the pro-
   duction of milk, or meat, or fruit, the farmer brings the forces of nature


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