Wisconsin State Horticultural Society / Annual report of the Wisconsin State Horticultural Society for the year ending July 1, 1921
Vol. LI (1921)
Goff, M. B.
Marketing of Wisconsin apples, pp. 81-92 PDF (3.1 MB)
WISCONSIN STATE HORTICULTURAL SOCIETY believe that the time is upon us now for concerted action. A certain amount of inter-county activity is warranted. We in the Sturgeon Bay area have held to a policy of proud self-sufficient isolation, and have, if the truth were known, pursued the methods of the conceited school boy. Perhaps you in other regions have been similarly guilty. Good judgment, however, would bring us into counsel on some of the related commercial phases of our business. One of these questions is the package cost. Probably all of you except the Sturgeon Bay men cheerfully paid your dollar and a half for barrels last fall. Doubtless some of you buy your spray materials at retail prices, feeling as you do, so that you owe some poor dealer a living. While I will not deny that you do, I do deny that you owe it to the average dealer on such wholesale items as spray materials and packages. It would not be much of a trick to set up a Wisconsin Fruit Growers' Cooperage Company. Its details could be worked out very easily. Coopers are plentiful enough, and the Lord knows they are talkative enough, to make it possible to run a shop of our own. Ten thousand barrels or multiples thereof are most convenient sized units to manufacture. The freight rates on slack cooperage are so infinitely cheaper than those on madeup barrels, that a shop properly located should pay us good- dividends, and should relieve us of the necessity of depending on others for barrels. Likewise the bushel basket is one of the most easily made containers from the manufacturing standpoint. Quantity contracts on these containers can not fail to give us advantages. The L. C. L. purchase prices for baskets add a real tax upon our business, In the matter of spray materials large volume pur- chasing has a very distinct advantage. The various companies are working hard to get association business, and care very little for small orders upon which they levy sufficient profits to pay all of the selling expense attendant to small volumes. I am not necessarily suggesting that we establish a Fruit Growers' Supply Company at the present time. But I am suggesting that some- thing may be accomplished through agreements between us. Probably in the Sturgeon Bay region our larger volume of some of these articles makes us less dependent on this kind of co- operation. If so we welcome you to work with us for our mutual advantage. 89
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