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Wisconsin State Horticultural Society / Annual report of the Wisconsin State Horticultural Society for the year ending July 1, 1921
Vol. LI (1921)

Goff, M. B.
Marketing of Wisconsin apples,   pp. 81-92 PDF (3.1 MB)


Page 86


86           FIFrY-FIRST ANNUAL REPORT OF
the packing where it belongs, but it would go far to stabilize
the market through the reduction of spoilage and the consequent
risks involved to the trade. As a means of winning our place
irrevocably with the city markets nearby, nothing better could be
devised. As a means of broadening our shipping radius to St.
Louis, Cincinnati, and the far Dakotas this method is almost
necessary, unless an ample supply of. refrigerators -is available.
Even with early varieties like Duchess, cold storage facilities
would sometimes save severe losses. The answer to the objector
on this score is that the commission man frequently uses the
cooler on these very varieties to save himself from loss. I am
going to leave the balance of this cold storage discussion for you.
I do not wish to say much about packages in this discussion.
I am not one of the men who believes that the day of the barrel
is past, nor have I become an enthusiast for the bushel basket.
The trouble with the bushel basket as it is at present used, is that
it is a receptacle for fruit that never ought to go into bushels at
alL  I believe that if the bushel is to be used in the future with
anything like the frequency with which it was used this year,
it must be surrounded by the same set of legal requirements
with which the barrel is guarded. Then an adequate inspection
must be maintained. I trust that we may have a resolution
passed at this meeting for this very thing. If the Wisconsin
Apple Grading Law is to amount to anything for the commercial
growers of the state it must be adequately enforced. Otherwise
the confidence of the public in Wisconsin apples will remain at
low ebb. The public does not discriminate between the quality
of apples that are allowed to go into baskets, and those which
are supposed to go into barrels. A bad basket leads the consumer
to expect a bad barrel. But the packing that is done by the
growers themeslves in bushels is scarcely as damaging to the
public confidence as that done by the carlot distributors who buy
in bulk, and sell in baskets. I am heartily in favor of the bulk
car as a carrier of a certain class of apples, which are not of the
average grade that it pays to barrel, but are far above the grade
of culls and cider stock. But if we as commercial men are to
arrive in the consumer's esteem within the next generation, we
must prevent the middle man from doing what we ourselves do
not dare to do with our packages.


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