Wisconsin State Horticultural Society / Annual report of the Wisconsin State Horticultural Society for the year ending July 1, 1921
Vol. LI (1921)
Goff, M. B.
Marketing of Wisconsin apples, pp. 81-92 PDF (3.1 MB)
86 FIFrY-FIRST ANNUAL REPORT OF the packing where it belongs, but it would go far to stabilize the market through the reduction of spoilage and the consequent risks involved to the trade. As a means of winning our place irrevocably with the city markets nearby, nothing better could be devised. As a means of broadening our shipping radius to St. Louis, Cincinnati, and the far Dakotas this method is almost necessary, unless an ample supply of. refrigerators -is available. Even with early varieties like Duchess, cold storage facilities would sometimes save severe losses. The answer to the objector on this score is that the commission man frequently uses the cooler on these very varieties to save himself from loss. I am going to leave the balance of this cold storage discussion for you. I do not wish to say much about packages in this discussion. I am not one of the men who believes that the day of the barrel is past, nor have I become an enthusiast for the bushel basket. The trouble with the bushel basket as it is at present used, is that it is a receptacle for fruit that never ought to go into bushels at alL I believe that if the bushel is to be used in the future with anything like the frequency with which it was used this year, it must be surrounded by the same set of legal requirements with which the barrel is guarded. Then an adequate inspection must be maintained. I trust that we may have a resolution passed at this meeting for this very thing. If the Wisconsin Apple Grading Law is to amount to anything for the commercial growers of the state it must be adequately enforced. Otherwise the confidence of the public in Wisconsin apples will remain at low ebb. The public does not discriminate between the quality of apples that are allowed to go into baskets, and those which are supposed to go into barrels. A bad basket leads the consumer to expect a bad barrel. But the packing that is done by the growers themeslves in bushels is scarcely as damaging to the public confidence as that done by the carlot distributors who buy in bulk, and sell in baskets. I am heartily in favor of the bulk car as a carrier of a certain class of apples, which are not of the average grade that it pays to barrel, but are far above the grade of culls and cider stock. But if we as commercial men are to arrive in the consumer's esteem within the next generation, we must prevent the middle man from doing what we ourselves do not dare to do with our packages.
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