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Wisconsin State Horticultural Society / Annual report of the Wisconsin State Horticultural Society for the year ending July 1, 1921
Vol. LI (1921)

Goff, M. B.
Marketing of Wisconsin apples,   pp. 81-92 PDF (3.1 MB)

Page 85

time before loading on cars. Of this I am thoroughly aware.
Likewise the best market at the moment is supposed to be better
with our varieties, than a better market later which entails delay.
It is just because I admit all of these contentions, and because
I realize the human impossibility of doing the work as it should
be done, that I am an advocate of cold storage. Naturally what
I am saying relates to the carlot shipper. But if anyone here
who depends on a distant market is not a carlot shipper, he had
better become one quickly. If the spirit of co-operation is not
strongly enough developed in his region to bring carlots together
in his territory, he had better call on this Society and on his own
initiative, to bring that about.
With cold storage comes the use of refrigerator cars. It is
precisely because I feel that refrigerators are used far too little
in the shipment of our fall apples, that I am more than ever an
advocate of local storage. A dollar a barrel added to the price
of Wealthies, and later varieties, through the'use of cold storage
and refrigerator cars would be a good investment. The amount
of heat developed in a box car of apples, even during the latter
part of the fall when the nights are below the freezing point, is
far greater than one would imagine. The direct rays of the sun
on the sides of the cars all day long heat up the interior to such
an extent that a cold night can scarcely lower the temperature of
the apples before morning. I am satisfied that delays of handling
soon after picking have comparatively greater effect on the keep-
ing and merchantable qualities of apples than delays later on.
Every bruise developed during picking and packing is made
doubly worse by a warm temperature. To use storage in the
ideal way on our apples I would proceed in the following manner.
I would devote all of the energy possible to handling the apples
rapidly until they were packed in barrels. Then I would ship
them immediately in refrigerators if the market were right, or
would put them into the cold storage without delay. Once in
cold storage I would handle them at my convenience, aiming to
play the market, in the best possible manner. But in shipping out
I would use iced cars long after this precaution would ordinarily
be thought unnecessary. On such varieties as Wealthy, Mc-
Intosh, Snow, Northwestern Greening, and our other varieties
of the same period, this method of handling would not only re-
duce the hurry at packing time and allow most effort to be put on

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