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58           FIurY-FuRST ANNuAL REPORT OF
not be content to say, we are trading potatoes or butter and
cheese for our apples, but instead should encourage in every way
the development of the almost untouched horticultural resources
of our state.
We must also pause in our commercialism and consider the in-
terests of the amateur. This is not only a very important divi-
sion of horticulture, but it is from the ranks of the amateur that
we get our recruits for the army of commercial growers.
In common with other industries we have bad and are still re-
ceiving much valuable support from the state, and our labors in
the past have amply justified this support; but we must not rest,
we will labor on until the products of our chosen branch of agri-
culture shall reach a prominent place among tie industries of our
state. The field of useful endeavor for our Society is now larger
than at any former period in its history. The subject of rural
planning has had some attention from our Society, but is worthy
of much more attention than we have been able to give it. I trust
that we may renew our efforts in this direction and continue the
work until we can point to a few living examples as a result of
our influence.o
While there are no available statistics regarding the amount of
fruit consumed within our state, we do know that this consump-
tion might be increased many fold at great advantage to our peo-
ple, if its re al vlue as food was a matter of common knowledge.
The dissemination of this knowledge by our Society would serve
to benefi t n  only the producer but the consumer.
*  ~ANNUAL REPORT OF SECRETARY
FKEnUEiIC CRANEFIELD
The year just behind us has been a satisfactory one to all con-
cerned with  rticulourefwhether amateur or professionaL  So
far as the commercial grower is concerned, a good season, good
crops and good prices, a combination rarely experienced, should
give encouragement and satisfaction.
It is probably true that the period embracing the years 191s-
1920 was the most satisfactory ever eaxperienced by Wisconsin
gardeners and fruit growers so far as crops and prices were con-
cerned. If, then, it happens that we are to face a period of lower
prices and weaker markets we should meet it with fortitude and
as near as may be possible without complaint.
The back yard garden movement, which received such a stimu-
lus in 1917 and 1918, has not seriously affected the market gar-
deners. In fact, I am of the opinion that a cose examination of
the situation would show that it has helped themr.