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Wisconsin State Cranberry Growers Association / Thirty-eighth annual proceedings of the Wisconsin State Cranberry Growers' Association. Thirty-eighth convention, Pavilion, near Nekoosa, Wisconsin, August 12, 1924. Thirty-eighth annual meeting, Wisconsin Rapids, Wisconsin, January 13, 1925

Macklin, Theodore
Co-operative marketing,   pp. 7-13 PDF (1.7 MB)

Peterson, R. A.
Address,   pp. 13-16 PDF (957.7 KB)

Page 13

plans. I would be delighted if any of those who wish to would take
these benefits down.
Many other co-operative managers went over this little manuscript
of yours, who don't know the problems you have to deal with. Take
this circular and see if you can't think out your own arguments as to
how to convince 1% of those other 20% that they had ought to help
develop the cranberry business and make it more successful in the
future than it has been in the past. You may be able to convince
some of this other 20% on the outside not only that they don't have
to lose face when they join, but that it isn't a sign of a man going
back on his purpose, but the sign of a big man because he can take
advantage of criticism. This tries to show what a co-operative or-
ganization tries to do in order to give you the best results.
We need Wisconsin to have a better conception of what co-opera-
tive marketing is, and what it can do to help the farmers of this
MR. R. A. PETERSON, County Agent.
I appreciate the applause given me, and think it a good thing to
get it before you start to speak, since you may not get it afterwards.
I know a lot I would like to say, but I can't think of very much.
Maybe I have a lot of ideas but I don't know if I will be so fortunate
as to have them all with me. Like the little boy who had been fight-
ing. When he came in, his mother said, "Johnny, you have been
fighting and lost all your teeth!" "Oh no," he answered, "I've
them all in my pocket." Maybe I have a few ideas, but I don't know
whether I will bring them all out or not.
One thing I want to mention which Mr. Macklin brought out this
morning. He commended the cranberry growers for the organiza-
tion they have developed. I think the Cranberry Sales Organization
has been an inspiration to a lot of other co-operative organizations.
It has been held up as a model for co-operative sales organizations
all over the world.
I believe the time is coming when more of the agricultural prod-
ucts will be marketed through large co-operative organizations. It
is important to have efficient management to head those organizations.
Another thing that I think the growers should be commended
upon is for taking over this marshland and developing it. There is
a lot of room for this work. The cranberry industry requires a great
deal of capital, and there isn't everyone that can drop into the in-
dustry and make it a success. We cannot help but appreciate the
importance of the cranberry industry, and feel that it should be still
further developed in the state.

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