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Wisconsin Dairymen's Association / Forty-first annual report of the Wisconsin Dairymen's Association : held at Ashland, Wis., December 10, 11 and 12, 1912. Report of the proceedings, annual address of the president, and interesting essays and discussions relating to the dairy interests

Sanborn, A. W.
Co-operation among farmers,   pp. 95-101 PDF (1.6 MB)

Page 95

Wisconsin Dairymcit's Associationt.
A. W. SANBORN, Ashland, Wis.
Every manufacturing business consists of two distinct parts;
First: The production of the finished article. In order to
produce the best article for the least money, the proprietor
carefully looks after the several departments through which the
product must go; installs an efficiency department by which
careful account is kept of the exact cost of each article so the
proprietor can determine whether he is producing his finished
product at the lowest possible cost.
Second: The Sales Department. This is the marketing of
the goods after they are produced and is a very important part
of the business. No matter how efficient and well managed the
manufacturing end, and no matter how cheaply the goods are
produced, if they are not sold to people who want them and at
a fair price he can not succeed. Therefore, the manufacturer
employs the best man he can find to take charge of this de-
partment. The best market for his particular class of goods is
found, and in such market the best prices and customers are
obtained. The market is studied, and every effort made to
please the customers by having the goods put up in the condi-
tion that will satisfy the customers.
Every farmer is a manufacturer; his business also consists
of the two distinct parts, the producing and selling depart-
ments. The production part of the farmers' business requires
practically all the time of the farmer, for as a rule, he is pro-
prietor, manager, superintendent and laborer, all combined in
one. The sales department of the farmers' business is sadly
neglected, although very important. The farmer feels he has
no time to look up the market conditions, to find the best market
for a small lot of hogs, or cattle, or butter. He simply loads on
to the wagon what he has to sell and starts out saying how much
will you give me. Or, he goes to the city where he has heard there
are several buyers, and expects to find competition, but, alas,
he finds the buyers have an understanding with one another,
and he can take what they offer or haul his stuff back home. If

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