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Stratford centennial
(1891-1991)

Businesses of today,   pp. 222-242


Page 227

Fareway Sales
Jim Drexler and Fritz Ulrich are the owners of Fareway
Sales, an auto parts business. They began their business in
1972 at 237 North 3rd Avenue.
Flowers & Spice
Cindy Becher opened Flowers & Spice in 1990. Cindy
sells fresh and silk flowers and plants and bulk spices. Need-
less to say it is the sweetest smelling store in town. Her shop
is located on 3rd Street.
General Shoe Supplies,
Limited
General Shoe Supplies, Limited is a fairly new business
located on North Street in Stratford. It occupies the warehouse
of the former Oconomowoc Canning Company.
The business began in July 1980. It was originally a joint
venture of Towle Industries and Stratford General Corpora-
tion. In 1982, Stratford General Corporation acquired Towle
Industries stock.
General Shoe Supplies Limited manufacture steel toes
for safety shoes. These steel toes are found in name brand
shoes such as Red Wing, Mason, and Weinbrenner Shoes.
Contracts to federal prisons such as Leavenworth, Kansas,
San Luis Obispo, California and Huntsville, Texas, are also
being filled. Present production is 500,000 pairs of steel toes
annually.
The first employees in 1980 were James Weigel, Man-
ager; Dick Leonhardt, and Jeff McHugh. Present employees
are: James Weigel, Manager; Art Steczynski, Dan Kress, and
Judy Schillinger Omelian.
Hair Unlimited
Hair Unlimited, located at 220 2nd Avenue, was started
in June of 1975 by owner, Patty Weichelt. Hair Unlimited is
a beauty salon that specializes in family hair care and retail
hair care products. Currently, Patty has one employee, Deb
Hayes. The business celebrated their fifteenth anniversary in
1990.
The Hairdresser
Susan Kann is the owner of The Hairdresser, a family hair
care center. Joy Weisenberger also operates out of the shop.
It is located at 200 E. Fir Street.
Susan purchased the business in 1985 from Kathleen
Hansen. At that time it was located at 201 1/2 S. Weber Ave.
She later moved the business to 219 E. Elm. The Hairdresser
specializes in permanent waves and haircutting. They also
sell professional hair care products and accessories.
Kegler's Kove
Kegler's Kove is located in the basement of the Davel
building. It is run by Dale and Anita Pokalus. More
information is included in the section on bowling in Stratford.
Klemme Feeds
The present Klemme Feeds site was purchased by H. L.
Klemme in the early 1920's from Stratford Equity Co-op. It
started as a grind mill for area farmers. Early employees at the
feed mill were Jim Laessig, Bud Laessig, John Vergenz, and
Bill Pupp.
With increased business and the need for more room,
Herman Klemme purchased the building next to the mill. (It
was owned by Wausau Beverage (a beer distributor) and later
by Armour & Swift of Marshfield to package and wax cheese
for local factories.
When George Klemme took control of the company, the
name was changed to G.L. Klemme & Sons.
In addition to feeding the farmers' animals they also filled
the farmers' machinery needs.  Klemme's carried the
McCormick-Deering Implement dealership which later be-
came known as International Harvestor. Farm machinery was
sold and serviced from the present mill site until the early
1950's when they purchased the Ed Johnson blacksmith
building. (formerly the old opera house and currently
Guenther's apartments). In 1960 the International Harvester
franchise was sold to John Hennig of Rozellville.
In the 1940's, commercial feed, seed, and fertilizer were
added. Nutrena was sold to local farmers, as well as Nu-
trasweeet and Master Mix. In 1955, they added Doboy Feeds
and have carried that line since. The business originally fed
only dairy cattle and hogs, and then expanded to turkeys,
steers, and veal calves. In the early 1960's they serviced 12
turkey farms, feeding over one million turkeys annually.
Upon the death of George Klemme in 1958, his sons
Ardell and Larry, continued the business. The feed mill was
incorporated as Klemme Feeds in 1959.
In 1970, Klemme Feeds started a liquid fertilizer busi-
ness. It was discontinued after 3 years of operation.
In 1975 Klemme Feeds became a subsidiary of Stratford
General Corporation.
Klemme Feeds opened a branch store in Auburndale in
1985 with Paul Spatz as manager.


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