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Stratford centennial
(1891-1991)

Businesses of today,   pp. 222-242


Page 224

various ways. Unpacking and marking merchandise, assisting
with recordkeeping, helping deliver TV sets, cleaning, and
waiting on customers were some of their duties. A variety of
items such as auto radios, CBs, scanners, intercoms, speakers,
walkie-talkies, stereos, weather-alerts, tapes, vacuum clean-
ers, telephones, electric fencers, and VCRs were sold and
serviced. Film developing with one day service was added, as
well as the sale of films, cameras, and related photographic
items.
Service work, all done by Wally, continues to be an
important part of the business. However, the service work on
TVs now is limited to only the sets he sells. The service area
was enlarged in 1985 when the former restaurant next door
was annexed.
1991 marks 37 years of continuous ownership and busi-
ness at the same location for Becher's TV. What will the next
37 years bring? "Hopefully, retirement" said Wally.
Bill's Service Center
1V
Bill Dahlke of Bill's Service Center established his
business in 1977 after completing his schooling at N.C.T.I..
The business was located in the back of the present Fareway
Sales building.
In October 1981 land located at 801 N. Weber Ave. Hwy
97 North was purchased from Ed Knoll. An addition was
added in 1983.
The business sells various parts and accessories; Polaris
ATV's; snowmobiles; lawn and garden equipment; and
chainsaws.
Bill grew up in the Halder area, and is married to Barbara
"Baur" Dahlke. He has three daughters, Sarah, Maria andKa-
tie.
Custom Line
Jim Huegel owns Custom Line a business which custom-
izes automobiles.
Don Dahlke
Insurance Agency
Don Dahlke, has been in the insurance business for more
than twenty-five years. In 1980 he became an agent for the
American Family Life Insurance Company and opened his
office at 201 S. Weber Avenue. His wife, Shirley, works with
him as the office manager.
Dairyland Labs
Dairyland Labs has been a part of the Stratford business
community for nine years. They are located on Highway 97
South. The business is owned by Glen Reit of Arcadia, the
location of another Dairyland Laboratory.
The firm tests bulk milk for Wisconsin dairy plants and
at present they test the quality of milk for 25% of Wisconsin
dairy farms. They also test water, feed and soil. They are able
to solve any quality problems that originate on the farm
through various testing methods.
The manager of the Stratford Dairyland Lab is Jim
Krasselt. He has maanged the lab for three and a half years.
The business has nine employees.
Davel's
George Davel & Co., Inc. is a continuation of the original
first Stratford business - The R. Connor Company Store.
George Davel managed the store for Connor from 1898 until
1936 when he purchased the building and stock. Upon
George's death, his two sons, Arthur and Reuben took over
ownership of the store.
A fire destroyed the original building in 1959. The fire
destroyed the store, eleven apartments, the Stratford Post
Office and the bowling alley and tavern located in the base-
ment. Twenty-five people were left homeless in the fire. They
were unable to save any of their possessions as the fire swept
through the structure.
The post office was back in business the next day. About
twenty bags of mail were rescued.


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