Businesses of today, pp. 222-242
various ways. Unpacking and marking merchandise, assisting with recordkeeping, helping deliver TV sets, cleaning, and waiting on customers were some of their duties. A variety of items such as auto radios, CBs, scanners, intercoms, speakers, walkie-talkies, stereos, weather-alerts, tapes, vacuum clean- ers, telephones, electric fencers, and VCRs were sold and serviced. Film developing with one day service was added, as well as the sale of films, cameras, and related photographic items. Service work, all done by Wally, continues to be an important part of the business. However, the service work on TVs now is limited to only the sets he sells. The service area was enlarged in 1985 when the former restaurant next door was annexed. 1991 marks 37 years of continuous ownership and busi- ness at the same location for Becher's TV. What will the next 37 years bring? "Hopefully, retirement" said Wally. Bill's Service Center 1V Bill Dahlke of Bill's Service Center established his business in 1977 after completing his schooling at N.C.T.I.. The business was located in the back of the present Fareway Sales building. In October 1981 land located at 801 N. Weber Ave. Hwy 97 North was purchased from Ed Knoll. An addition was added in 1983. The business sells various parts and accessories; Polaris ATV's; snowmobiles; lawn and garden equipment; and chainsaws. Bill grew up in the Halder area, and is married to Barbara "Baur" Dahlke. He has three daughters, Sarah, Maria andKa- tie. Custom Line Jim Huegel owns Custom Line a business which custom- izes automobiles. Don Dahlke Insurance Agency Don Dahlke, has been in the insurance business for more than twenty-five years. In 1980 he became an agent for the American Family Life Insurance Company and opened his office at 201 S. Weber Avenue. His wife, Shirley, works with him as the office manager. Dairyland Labs Dairyland Labs has been a part of the Stratford business community for nine years. They are located on Highway 97 South. The business is owned by Glen Reit of Arcadia, the location of another Dairyland Laboratory. The firm tests bulk milk for Wisconsin dairy plants and at present they test the quality of milk for 25% of Wisconsin dairy farms. They also test water, feed and soil. They are able to solve any quality problems that originate on the farm through various testing methods. The manager of the Stratford Dairyland Lab is Jim Krasselt. He has maanged the lab for three and a half years. The business has nine employees. Davel's George Davel & Co., Inc. is a continuation of the original first Stratford business - The R. Connor Company Store. George Davel managed the store for Connor from 1898 until 1936 when he purchased the building and stock. Upon George's death, his two sons, Arthur and Reuben took over ownership of the store. A fire destroyed the original building in 1959. The fire destroyed the store, eleven apartments, the Stratford Post Office and the bowling alley and tavern located in the base- ment. Twenty-five people were left homeless in the fire. They were unable to save any of their possessions as the fire swept through the structure. The post office was back in business the next day. About twenty bags of mail were rescued.
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