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Crocker, T. D. / Sources of good relations with the public
([1925])

Sources of good relations with the public,   pp. 1-8 ff. PDF (1.2 MB)


Page 8


your public. In themselves they are subjects
for papers such as this.
  I have confined my diiscussion to those
sources of good relations that have to do with
the human equation-first, the spontaneous
goodwill of your own employees; second, the
natural effect on the public when it comes in
contact with these employees; and third, the
combination of the two wherein employees
and public meet as equals and associates out-
side of their business connections. Public re-
lations is the feeling engendered by little con-
mcets. Everyday, petty experiences make up
the uum total of that intangible and yet
powerful force, good or bad relations with
your public.
                 Distributed by
         Wisconsin Utilities Association,
           445 Washington Ruildin,
              Madison, Wisconsin
a


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