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Southern Wisconsin Cheesemakers' and Dairymen's Association / Proceedings of the ninth annual meeting of the Southern Wisconsin Cheesemakers' and Dairymen's Association held at Monroe, Wisconsin, Thursday and Friday, March 11 and 12, 1909

Knight, W. J.
Address of welcome,   pp. 19-20 PDF (353.2 KB)

Page 20

in business in the cities and towns in the cheese producing
district. For example in the City of Monroe there are about
100 business firms engaged in the sale of Merchandise at
retail, and there has not been a business failure, not one
business firm has gone into the hands of a receiver in seven
years. The Merchants in Monroe are not accumulating large
fortunes, like the Cheese and Dairymen, but they are all
making a good living and doing a nice clean profitable
business,. There are no department stores here to gobble all
the business and no old out of date mixed stocks of Merchan-
dise, each Merchant sticks to his own line of business and by
giving it his undivided attention, he becomes an expert in
the one line and carries a better and larger stock of up to
date Mlerchandise thus giving his customers the advantage
of a better assortment to select from and lower prices then
can be had in the department stores and stores with mixed
stocks in other cities. Though the life of the dairy man is
not always pleasant my advise to you men is to stav on the
Farm, consider the cares and trials of the business man who
is harassed by fierce competition, worried by small profits,
vexed by advertising problems, cheated by dead beats,
enervated by close confinment, and all the time must be
cheerful, put the best foot forward, smile, be polite,-and
always thankful to have the price to buy a ticket to the
church sociable and cheese makers dance. Again extending
to one and all a most hearty welcome and hoping your visit
here will be most pleasant and instructive and wishing you
continued success and prosperity.

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