Simmons second century
A story of diversification
And what of future?
Winnipeg, Calgary and Vancouver. Its basic bedding business has prospered in the post-war economy. Simmons Limited has pursued its own acquisition program. Its very successful contract division and its new Thonet and Selig affiliates are healthy, thriving businesses. OUR INTERNATIONAL DIVISION is responsible for Simmons subsidiaries in many countries. The technology and marketing knowledge available to us in the U.S.A. is carried abroad and translated into each country's equipment capacity and market requirements. Compania Simmons, S.A. de C.V., Mexico, operates plants in Mexico City, Guadalajara and Monterrey. Its business has grown ten-fold in the past twelve years. Simmons Venezuela, C.A. is the country's leading maker of bedding and a major supplier of seats for cars and trucks. Our healthy but small subsidiary in Argentina has grown slowly because of our unwillingness to increase our investment in a volatile economy. We look forward to the day when it will seem prudent to develop this important market more fully. In England, Simmons operates as Sleepeezee Limited. Its business has continued to improve, despite the adverse economic climate of recent times. In France, Cie. Continentale Simmons is a leading manufacturer of bedding. It also controls Compagnia Italiana Simmonss.p.a. in Italy; Societe Algerienne Simmons in Algeria; Societe Anonyme Marocaine Simmons in Morocco; Compagnie Africaine Simmons in Senegal; and Societe Iviorienne Simmons on the Ivory Coast. We are enthusiastic about the long-term prospects in France and the Common Market in general. Simmons Bedding Co. Pty. Ltd. in Australia is the country's leading bedding manufacturer, with plants in Sydney, Melbourne and Brisbane. We expect continuing, sound growth in this excellent market. Simmons Japan Limited is our smallest overseas manufacturing operation but it is growing fast. With the westernization of Japanese tastes proceeding apace, it may someday be one of our most important foreign markets. and what oF the Future? We are often asked, "Where is Simmons Company going?". The answer is simple: we expect to be where the action is in the home furnishings and contract furnishings fields. Furthermore, we expect to grow wherever we find parallel and allied marketing and/or manufacturing technology. We are going to cultivate the home furnishings market from every vantage point. Internally, we aim toward the growth of our mattress and upholstered furniture business. And we'll continue to acquire profitable, established companies whose prestige enhances our own- especially in the areas of fashion and style. We look for acquisitions that give us new products and marketing channels in the home furnishings field. In the decades ahead, we expect the American consumer to demand more and more individuality in home decoration. We think the market will favor companies with the broad resources that permit not only a coordination of style and fashion, but also new improvisations in designs, materals, textures, colors, functions and furniture periods. It will be the day of the individualistic "total look" in home furnishings. And past successes convince us that Mrs. Consumer will trade herself up whenever she gets the chance. We plan to give her every chance. In our acquisition program, we are primarily concerned not with size, but with profitability, character, and personality. We want the best for Simmons. By being the best, we are confident we will enjoy our very fair share of a burgeoning home furnishings market. This, then, is Simmons Company- where it has been, where it is, and where it is going. In this growing world and dynamic economy, we see a tremendous future for our company. In 1900, the first Mr. Simmons wrote, "Optimism is the only outlook possible to a man who has spent sixty years in American business." We feel the same today. As we celebrate Simmons Second Century, we proclaim our own great optimism. Home furnishings is a field with sparkling promise and dynamic growth. We know Simmons' achievements will remain-sometimes magnificent, often great, always very fair!
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