Simmons second century
A story of markets
A story of citizenship
Wb~ o~q~~m? We give him the best known names. In other words, we are heavy, consistent, long-term, successful national advertisers. Through advertising, the names "Simmons" and "Beautyrest" have become the best-known sleep names in the world. By putting the bulk of our advertising dollars behind our top-priced product, we have made One of 66 Simmons Service Stations. TbeDp~ dde4w WBed. It hep you dcd&e which now Shnnxes nuiares 1 1 !! h** Y-e it possible for the retailer to sell the general public better bedding at a better profit. It is the average wage earner and not the rich man who is the best customer for Beautyrest and the Supersizes. Simmons Company is often cited as one of the outstanding advertising successes of all time. Certainly advertising has played a key role in a magnificent marketing story. a story of citizenship Simmons Company's record of corporate citizenship is one we can all be proud of. On this occasion, your management renews its commitment to those responsibilities that must accompany the right to a fair profit. We have always been concerned with being a good neighbor in a physical sense. Our plants are neat and handsomely landscaped. They are quiet. At all our plants, wastes are carefully compacted and removed or incinerated. Our philanthropy record is very fair. In every plant community we have long supported the Community Chest. We contribute to neighboring hospitals and health agency drives, notably the Red Cross. For years we have contributed to the National Fund for Medical Education. We support higher education in general through our Matching Gifts Program. In 1970 we will underwrite scholarships for any child of a Simmons or subsidiary employee The bedding department. It can be as glamorous as her own boudoir.
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