University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
Link to University of Wisconsin Digital Collections
The State of Wisconsin Collection

Page View

Covering rural Wisconsin effectively
([1925/1926?])

Sparta, 4,466,   pp. 124-125 PDF (481.2 KB)


Spencer, 482,   pp. 125-126 PDF (478.8 KB)


Page 125


  Covering Rural Wisconsin Efffecti  HII
                          IuONROE C OUT'2Y DEM4OCRAT
Circulation, 1986       Is it sworn? Yes.                         Thursday
Idvertising rates - displry, per inch 30.   Classified, per word, 1/.
        Agency Commission, 15%.
Mechanical requirements - width of column, 13 ors.    Depth of column, 20
inches.
        Columns to page, 6. Screen of halftones, 85.
        Founded in 1861 this weekly is today edited by lr.C.B. Showers.
                               SPARTA HER, LD
Circulation, 2011       Is it sworn? Yes.                         Thursday
Advertising rates - display, per inch 40/.    Classii'id, per word 1/.
        ^'gency commission, 15%.  Cash discount, 2%^.
,Iechanical reouirenents - vidth of column, 13 ems.   Depth of oolurm, 19.
        inches. Columns to page, 6. Body type, 8. Screen of halftones,
        60-80. Use Mats? Yes.
Advertising representatives - Country Newspapers, Inc., New York.
        Montromery & Condit started this lonroe county weekly in 1855,
calling it The Sparta WTatchman.   Lucina M. Rose was editor from 1856 to
t58. Then D. Li. Bride, who was head till 1866, changed the name to The
Herald. Other editors were: la. J. Wihipple, 1867-69; MLcBride Brothers,
1869-1919; R.  . I' errill, 1919-20; J. VW. Spradling, 1920-24; J  ''. Spradling
and Bruce R. AcCoy since June 1, 1924.
                                    B  1'7
SPENCER, 482                                                     !.¶LARATHON
        First place floes to dairying.  Considurable hay is shipped.    A
wholesale cheese company has its location here- in this Maratlhon county
town.
Spencer has three rural routes.
                       SPENCER PRE.CORD & UNITY REGISTER
Circulation, 450     Is it sworn? Yes.                    Thursday &
Friday
Advertising rates - display, per inch 18/. Classieied, per irch 15% net.
Mechanical requirements - width of column, 13 ems.    Depth of column, 20
        inches.  Columns to pare, 6.  Body type, 8 pt. on 10.  Screen of
        holftones, 90 to 100. Use Mats? No.
I.dvertising Representatives - Anerican Press Association
                         _~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~I
-


Go up to Top of Page