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Build Wisconsin
(1925)

Build Wisconsin [1925, no. 14],   pp. [1]-[6] PDF (1.9 MB)


Page 3


Page 3                       1
attract their attontion.  If the Pole has advertisomonts hemming in and prob-
ably shutting off reading matter, the readr's eyes are immediately going
to
flash to his mind that there is nothing worth looking at; and he will turn
to
the next.
     From the standpoint of the interested buyer, the first two classes
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       Pyramiding Makes the Reading Easy. The page at the
left Was Arranged Helter-Skelter. On the Right is the Same
s'age after the Advertisements were set up in Pyramid Form.
of readers are out looking for something. They represent almost immediate
buyers with either a definite want in mind or funds with which to buy something
they know not what until they are approached with something to satisfy a
latent
ne--d. The third class, representing the uninterested, obviously are not
im-
mediate buyers, for their intent to read the newspaper is not for the adver-
tisemonts. What they want is news, well presented in a neat and newsy Manner.
They will not read an advertisement unless, after being attracted to a page,
thoir attention is drawn over by the frequent flashes of type display which
creep into their vision as they look through the news.
                          Helps Circulation, Too
   A JUS, there is no question that pyramiding advertisements is a circulation
builder, is a convenience to the readers who havo definite wants in mind
and
also to those who are curious to know what is offered; and that pyramiding
ad-
ve~rtisoxits in order to make a more attractive reading page draws the pros-
i,
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