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                      A CO-OPERATIVE CHEESE WAREHOUSE.
        A system of these throughout the State owned and operated by farmers
is necessary
   if a program of standardizing cheese and paying farmers for quality is
to be practiced.
   MARKETING SYSTEM PLACES PREMIUM ON POOREST QUALITY
     Just what does this paying of a flat price for all grades of farm products
mean to
the consumer, to the farmer, to the banker, and other business men, in a
word to the
State of Wisconsin?  In the last analysis it is for a share in the consumer's
dollar that
all men strive. He who produces most nearly what the consumer wants, providing
the marketing system does not prevent, should secure the extra price or premium
which the consumer always pays for that which is most keenly desired. Unless
these
premiums are received by farmers there is no incentive for them to do the
extra work
it additional cost to produce higher than average quality. Accordingly, the
payment
of flat prices for all grades literally stimulates the farmer to produce
low quality goods.
rhis is the case because flat or average prices take from the good producer
part of
what his products are worth and give it to the poor producer as a premium
for his
ow grade goods. Consequently more poor cheese and butter are produced than
con-
iumers want, and very much less good cheese and butter are produced than
are both
ieeded and wanted. It is to the interest of evervone in Wisconsin to have
this situa-
ion changed. A marketing system that will grade and standardize dairy products
and
)ay farmers-according to quality is essential. Wisconsin and all classes
of her people
Ire losing money as long as her farmers are thus stimulated to create inferior
products
then better products could and would be produced and would bring more nrcnprtv
       i-
o alt.
    Not until this potent fact has been fullv realized by bankers, business
men and
uthers whose work and prosperity is so closely allied A ith the tarmers'
success, is
here any likelihood of a solution to the problem. Let it be emphasized, however,
that
n the much cited countries and states such as Denmark, New Zealand, Siberia,
Cali-
ornia, and others, that these evils have been eliminated by organization
of the farmers
ito successful, efficient, co-operative marketing federations.
           PROMOTE SOUND ORGANIZATION IN WISCONSIN
    In Wisconsin farmers are going to be organized to correct this weakness
in
rarketing just as the farmers of other states have become organized. The
real issue,
he great responsibility of every public spirited citizen, is to lend his
hand in helping  Hi
romote sound organization among farmers and to raise his hand in preventing
hope-
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