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The banker-farmer news bulletin
(1920-1924)
Macklin, Theodore
The Banker-farmer news bulletin. Bulletin no. 21: standardization of dairy products
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6! i I I t.S I i+ A CO-OPERATIVE CHEESE WAREHOUSE. A system of these throughout the State owned and operated by farmers is necessary if a program of standardizing cheese and paying farmers for quality is to be practiced. MARKETING SYSTEM PLACES PREMIUM ON POOREST QUALITY Just what does this paying of a flat price for all grades of farm products mean to the consumer, to the farmer, to the banker, and other business men, in a word to the State of Wisconsin? In the last analysis it is for a share in the consumer's dollar that all men strive. He who produces most nearly what the consumer wants, providing the marketing system does not prevent, should secure the extra price or premium which the consumer always pays for that which is most keenly desired. Unless these premiums are received by farmers there is no incentive for them to do the extra work it additional cost to produce higher than average quality. Accordingly, the payment of flat prices for all grades literally stimulates the farmer to produce low quality goods. rhis is the case because flat or average prices take from the good producer part of what his products are worth and give it to the poor producer as a premium for his ow grade goods. Consequently more poor cheese and butter are produced than con- iumers want, and very much less good cheese and butter are produced than are both ieeded and wanted. It is to the interest of evervone in Wisconsin to have this situa- ion changed. A marketing system that will grade and standardize dairy products and )ay farmers-according to quality is essential. Wisconsin and all classes of her people Ire losing money as long as her farmers are thus stimulated to create inferior products then better products could and would be produced and would bring more nrcnprtv i- o alt. Not until this potent fact has been fullv realized by bankers, business men and uthers whose work and prosperity is so closely allied A ith the tarmers' success, is here any likelihood of a solution to the problem. Let it be emphasized, however, that n the much cited countries and states such as Denmark, New Zealand, Siberia, Cali- ornia, and others, that these evils have been eliminated by organization of the farmers ito successful, efficient, co-operative marketing federations. PROMOTE SOUND ORGANIZATION IN WISCONSIN In Wisconsin farmers are going to be organized to correct this weakness in rarketing just as the farmers of other states have become organized. The real issue, he great responsibility of every public spirited citizen, is to lend his hand in helping Hi romote sound organization among farmers and to raise his hand in preventing hope- 'Ii I i tl .l I I hI I I I I I .iI !,, -4WTTF7WW,-,m-- - - 27: - . . - - _. , . - , .. I , ?' - -, __ _. 7,- - - - - - I-1 - -_-, p ,.. 71 _. , ', _' --: I. 7-- . '_ . - , ! _, 5 I - - . I . 11 . _517 a E - - 7 7v. - T i); : , 1 t . P , A J T I 1. I
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