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Cranefield, Frederic (ed.) / Wisconsin horticulture
Vol. I (September 1910/August 1911)

Wisconsin horticulture, vol. 1, no. 8: April, 1911,   pp. [1]-16 PDF (7.4 MB)

Page [1]

                            Official Organ of the Wisconsin State Horticultural
Vol. 1                                              April, 1911         
                                  No. 8 
        Portion of an Address by 
          t6i.,iG E GIRLING, 
 of Wisconsin Advancement Assoriatiol It 
           Annual (Convention. 
   M r. Jo osetph ('hapmani, a prrominitn 
 hanker of Minneapolis, said to the 
 Wisconsin   Bankers' assoeiationr al 
 their recent rieeting: "I never be- 
 lived in bankers' associations spend- 
 ing all the time in their conventions 
 talking about rates of exchange and 
 discounts."  I likewise believe that 
 horticultural meetings should not be 
 limited exclusively to matters strictly 
 horticultural. It is probable that the 
 secretary knew that I was not an ex- 
 pert horticulturist so lie would have 
 me talk about the Fruit Growers' En- 
 vironments. Let us, therefore, tackle 
 the subject assigned. The one thing 
 of 'Ltmost importance is life itself, 
 0id I first want to call your attention 
 to the fact that in a recently pub- 
 lished government list of mortality 
 statistics of the various states the 
 ,,ommonwealth standing at the head 
 with the lowest death rate was the 
 -good old state of Wisconsin. Next 
 to healthfulness comes the question 
 of prosperity and I invite your atten- 
 tion to the fact that wherever on this 
 'lore of ours you find the inaximuni 
 .f prosperity it will 1)e in a latitud& 
 ,id under climatic conditions sini- 
 :tr to those of the same good old 
 tate of Wisconsin.    Whether this 
 ,ndition is owing to climatic influ- 
 [ices, fertility of the soil, the purity 
 f the water, the energy of the peo- 
 Ie, or any or all of them is immna- 
 ,rial to the fact that it does pre- 
 ail. The greatest vigor in manhood 
 r womanhood, the greatest vitality 
 11 animal life, and the greatest per- 
 !,ction in vegetable life, are well 
 Inown to prevail in this latitude. 
 In these days when conservation is 
S- popular it is worth while noting 
that this industry which pays the pro- 
dincer so liandsoriiely anid that robs 
tire soil (of least of all thie branches 
of agricultrir, floturishes most profit- 
ably o1nly ill suCh latitudes andl cli- 
orates as th,-,su of Wismonsin. 
  Illhss-u aI \Visrrejsir is with an 
invigorating r'llrat mind fertile soil, 
ildaptallh to the pr)urul(tior of a wiedc 
range of crr-p, she    iii[r) less de- 
gree bll'ssed with that tither m'ssential 
to agricultural sIIee'ss aill] prorrsper- 
ity, the aimilr arid neriarhy Irnirkets 
ir'{es'salry to give valiue t:) fuod pro- 
             George Girling 
ducts. Within the state and the four 
immediately   adjoining states there 
are over 15,000,000 of people, while 
adding to this the f, rr states horrder- 
ing upon the great lakes to which 
Wisconsin products can he taken at 
a nominal cost of transportation, 
there are upwards of 39,000,000 of 
well developed human appetites or 
nearly one-half of all the people in 
'ie continental U~nited States. I-lu'- 
man appetites givc the only value 
to foo I ,roducts that they ever had 
or ever can have and it is no more 
useless to grow products in the ab- 
sence of a consuming public than to 
grow themi at such a great distance 
  front tire consuming market as to 
  have all profits arsorhed by transpor- 
  lation charges and deterioration in 
  transit. The moral in this suggestion 
  is not difficult to discover. From u 
  standpoint of geographical location 
  rnurl transprortation facilities, Wiscon 
  sinr's noalrket-u are umnsrrpasseil aily 
    If in   other  respects the  frrit 
 grower in Wisconsin can produce r(, 
 sr IIts, in addition lie is certainly 
 blessed with environments with which 
 lie should le satisfied. Now let uý 
 take a look at the situation fron 
 the fruit growers' standpoint. The 
 Wisconsin apple grower has environ- 
 iient condlitions peculiarly suited to 
 the production of apples for the fall 
 and early winter market.     In the 
 prodluction of these varieties lie uses 
 trees of early maturity, the greatest 
 hardinus anid maximum    productive- 
 ness.  lie ha-s no need for storage 
 w'arehous,vu. no need ti wait many 
 months for retiirns while I)aying cold 
 storage charges, but is able to piut 
 his products iririediately into a mnr- 
 k(et at a time when the apple appe- 
 tite is keenest and when the supply 
 is the lowest. Ile has practically no 
 eompetition either li'" ither fruits, 
 which later enter the mrarket, nor 
 from extensive producers of the same 
 varieties of apples. An examination 
 if the  market report-s during the 
 minths when the Wisconsin apple 
 -rs now grown, is on the market with 
 its minimum    freights, the absence 
 of cold storage charges, the absence 
 iof the hazard ini shipping andi with 
 criisequent losses, will show that the 
 Wisconsin grower receives a higher 
 net retturn than does the orchardist 
 in the regirns that are now being so 
 loudly proclaimied as the only place 
to grow apples. The future present,, 

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