Wisconsin Cheese Makers' Association / Proceedings of the Wisconsin Cheese Makers' Association forty-second annual convention November 15, 16, 1933 assembled in the Eagles Auditorium Sheboygan, Wisconsin
Sammis, J. L.G788
Secretary's report of progress, pp. 64-67 PDF (977.6 KB)
64 WISCONSIN CHEESE MAKERS' ASSOCIATION consumption of cheese and do away with this surplus that is at the present time hanging over our heads. During this week we should make a concerted effort to get the people to eat more cheese through putting on an educational as well as an advertising campaign. And we should also not forget to make it a point to not forget to have cheese on our own table during that time at least if we do not do it otherwise. We must make a cheese that the people want, and sell them a cheese that they will want again in the future. This cheese must be aged and have a nice appearance if we expect to get repeat orders. Let's all work together on this cheese week and let's see if we can't get the consumption of cheese per capita up to where it be- longs in the United States. In closing I wish to say that I am not a candidate for reelection because my business demands all of my time. I cannot do justice to both my business and the association affairs. I have enjoyed working with the officers and members and wish to thank you all for your co- operation and good will. Even though I cannot again serve as your president I shall at all times be interested in the welfare of the asso- ciation. I thank you. SECRETARY'S REPORT OF PROGRESS By MR. SAMMIs THE SEcRErARY: Ladies and Gentlemen, Friends: The progress of this association lies in your own keeping. If you as an individual have made progress, then the association has progressed. If every one of you separately, or collectively in small groups have made prog- ress, then the Wisconsin Cheese Makers Association as a large group has made progress this year. The progress made by your association during the past year has consisted mostly in the organization of county branches throughout the state. There are 27 of them represented on this map. There is room for more. The presence of these branches of this association puts upon us some responsibility. You recommended that they start. You gave them a boost in getting started. They are in a way the children of this association. They are not over two years old. And we the forty year old association, the parent, should perhaps look for- ward to having a somewhat larger family, a good old-fashioned fam- ily. There are only twenty-seven children but there is room for a half dozen more on this map. Also, these children should grow in their early years, and the parent association should look after them somewhat and give them a helping hand now and then, a few suggestions, because as the children grow so the family prospers. I wonder how many of you here today be- long to some one of these branches. Would you just hold up your hands for a minute and let's all see. Look around, folks, and see all the hands. Our branches have contributed considerably to the at- tendance of this convention.
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