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Bell, Florence C. (Florence Colfax), 1899- / Farmer co-ops in Wisconsin

Co-op distributors serve thousands of consumers,   pp. 21-22 PDF (519.1 KB)

Page 21

A fleet of co-op trucks of the Golden Guernsey Dairy Cooperative delivers
milk and cream over
     more than 100 retail routes to the doorsteps of thousands of Milwaukee
and 'receipts from trucking, plant
charges, and other sources of income
amounted to more than $100,000.
  Guernsey breeders of Waukesha
County have maintained for many
years high standards of quality in the
milk produced. "Guernsey Grade A
Milk" from the farms of a small group
of these producers was being sold in
Milwaukee as early as 1923 through a
private dairy. Late in that year, how-
ever, the dairy proposed to eliminate
the word "Guernsey" from the bottle
cap. This was so unsatisfactory to the
Guernsey breeders that they decided
in 1924 to organize cooperatively in
order to sell their milk as a Guernsey
product. They made arrangements to
ship the milk to private companies in
Milwaukee and Chicago that would
label the bottles "Golden Guernsey
Milk." Four years later the Milwau-
kee distributor was bought by a chain
store which was unwilling to handle the
trade-marked milk. Faced with this
problem, the producers decided that
they would themselves go into the
distributing business in the Milwaukee
market. Thus the producers' co-op
became the parent organization of the
Golden Guernsey Dairy Cooperative,
which is today one of the two large
cooperative distributors in Milwaukee.
Co-op Distributors
Serve Thousands oF Consumers
  Cooperative dairies are distributing
milk to the doorsteps of thousands of
consumers in various Wisconsin cities
-including Milwaukee, Madison, Su-
perior, Kenosha, Sheboygan, Appleton,
Watertown, and Fort Atkinson.
  Golden Guernsey Dairy Cooperative.-
Largest is the Golden Guernsey Dairy
Cooperative in Milwaukee, which made
sales of milk and cream in 1939 aggre-
gating more than $1,350,000, and sales
of other dairy products amounting to
over $290,000. From the dairy farms
of approximately 300 patrons, the
association's insulated trucks collect
milk and deliver it to the co-op's
plant. In addition to the large sales
of fluid milk and cream, the association
sells chocolate milk and skim milk,
and disposes of a limited amount of
surplus milk by the manufacture and
-21 -

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