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Covering rural Wisconsin effectively
([1925/1926?])

Shell Lake, 920,   p. 122 PDF (240.5 KB)


Page 122


  Covering Rural Wisconsin Effective ly
                            DAIRY ;dR17T REPORTER
Circulation, 1122            Is it sworn? Yes                      Saturday
Advertising rates - display, per inch 45ยข. Classified, per word, 19.
        Agency commission, 15%. Cash discount, 2%.
Mechanical requirements - width of column, 2-1/8". Depth of column,
19-5/7".
        Columns to page, 6. Body type, 8 pt. Screen of halftones, 100.
        Use Mats? Yes.
        Founded in 1876 by the W. Thomas family. Purchased in 1925 by
the Perry Brothers. Devoted entirely to the cheese trade and markets. Cir-
culation is over entire state.
                                     B W
SHELL LAKE, 920                                                    WASHBURN
        Farming supports this Washburn county town to a very large extent.
Its lakes also attract many visitors during the summer and provide an addi-
tional source of income. Shell Lake has three rural routes.
                          WASHBURN COUNTY REGISTER
Circulation, 1125        Is it sworn? Yes.                         Saturday
Advertising rates - display, per inch 209. Classified, per line 109.
        Agency commission, 15%. Cash discount, 2 %.
Mechanical requirements - width of column, 13 ems. Depth of column, 20
        inches. Columns to page, 6. Body type, 10 pt. Screen of hslf-
        tones, 45. Use Mats? No.
        This Shell Lake weekly was founded in 1889. Its first editor was
Bert Pease and he was followed by Bond & Kitchen. Before the first year
was over, Andrew Ryan bought it and published it until January 1, 1920.
His successor, Roger Ryan is the present editor.
                                      B W
SHIOCTON, 501                                                     OUTAGAMIE
         Farming of the neighborhood supports this Outagamie county town.
Shiocton has three rural routes.
                                 SHIOCTON NEVIS
Circulation, 1220                                                    Friday
F. A. Colburn edits this Outagrnie county weeklv founded in 1897.
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