Build Wisconsin [1925, no. 18], pp. -4 PDF (1.3 MB)
Build Build Wvisconsin Blanket Stronger the Home Busines| Community VTolune 3 Number 18 May 11, 1925 "The Little Partner of the Badger Country Weekly" _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ p,( y ~ r ~ *i7>~ %fl'T T X' 1 ..l I) . I J..' y r. .t- i t.i I UD L .LU ULJ nU.J'.JA.J l , ,'IJ 'LU I N VT!RI TN1G iry eeries on headlinen last year I was urged on by | , j;'.h6 apc anp e c-f .z ny Mf the col7cargo papors that come to my :e dzok. Main -.f t ti inintuk an c-point, *,ap hoaud sufficient for the iLL ~i n LuLing of Rorrc. O- 1rs, v;ith -,ho ureo to present their news in 3 l 2 | more convincing lorrr, slump tc the ct~ter oxtreme and use blar- ing heads that offeord the calmer reader. Country weeklies are read tnrough carefully, no matter whether thoir rnews 1s pi-rusnted propcrly or tiO-.; thnoreore, mcl.Ily C-li;OIrS JQ91 ''VnlaT. '8 Tn5 i -r- 7tl-II u.4h- ;+ j,U') + , 8* I'll II W1.rh T r.- UII __I - U- bU4 1A ,4, assert that he is 2ublishing a typographically finc papor without a decent headline in it andut the same time is typing up his ads so that they carry the desired maximumn of appeal. The man w'io cannot build and typo a good headline is not going to be any too good an ad-setter. The two jobs belong to the same man. bO Liberal with Verse ; &S... ETTTNG both ads and heads requires some facility at handling the King' JLaglish - or Anmricanese, if you prefer. If one is dry of verbs in Writing hnadi, is ho not going to be equally destitute of the powier of cloth- ing an ad in convincing language? If ho cannot fit t..o two or three lines of a hn.ad so thoy justify, now in the name of Caxton is he going to balanco up tho lines in an ad so its main features stick out and draw enough atten- tion to make sales? W'riting heads is the best kind of practice for composing ads, and the two , propsrly set, will maize a country weekly look like the skillful pro- ductior of a master of his trade, instead of the slipshod output of a man in a hurry. Planning ahead during the week will enable any weekly to put out a sane paper. Its various columns will appeal with the varying power that its news should exert. Its editorials will buttonhole you and reason in calm tonee about local movements. It will boast in two-column heads that the railroad is coming to town, and it will tell, xlith a dignified onu-colurmn head, how tlhe town's leading citizen has Passed to his reward. This sheet is in the interests of the community newsr;'per. issued by the Departnwit of Agrioultura' Journalism of the Wi.won;+ij Collegr. ilf Ar-riculture ii co-operation with the Wi4consin Press Aiseciatian. t ], I'l 1;,- .." .'. , F N',%' " I V ' .S . ,I-_. I..; , ). , U- T.T- --114 -1-. -'LI' M T T- LT.'D C I, !IrTT ' I nVr- I,, -; - - - !
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