Build Wisconsin [1925, no. 13], pp. - PDF (1.5 MB)
Build B Stronger susld Business Volume 3 April 6, 1925 "First, Last and Always Blanket W X s c o n si1 n tthe Home Community Number 13 - Better Badger Weeklies" I T ' S E A S Y T O S E L L Seed Corn Hogs Machinery Hay Dairy Calves or Any Thing Else IN THE TRIBUNE This 2 inch ad ran two issues in the T9IBUNE,. It costs 80 cents. Now the heifer is in a new home. TRIBUNE ads will do the same for anything the farmer has to sell. The ratos are within the roach of everyone. THE FORKSVILLE TRIBUNE Bell 448 88 Fork St. Ad Used to Build Up Classified Ad Section in Weekly Editor Can Improve Ads by Giving Facts ONCRETENESS pays in advertis- (.,ing. This is one of the fund- \/amentals of successful adver- tising. Generalities mean little or nothing to the buyer in these days of competitive selling. To make an impression on the poten- tial purchaser the advertiser should be specific in his adver- tising copy. These long-known rules apply to all advertisers. No matter what type of media they use, the farm paper, the popular publica- tion or tho country weekly. Tho editor, since he, himself, advertises and helps tho patrons to advertise, is especially sus- coptible to these principles. When ho is preparing copy for his clients he aims to set an ad that will bring results, pay the ad- vertiser and cause him to con- tinue advertising. When hc, himself, advertises, he should, of course, use the same care, so that his ads will do moro than fill space when ho is short of news matorial. Whether in striving for cir- culation, job printing or adver- tising, the editor should deal in concrote facts in the advor- tisomonts that ho uses. If the copy says something important, This sheet is in the interests of the community newspaper. Issued by the Department of Agrieultural Journalism of the Wiscona;n ('ollege of Agriculture in co-operation with the Wiscensin Press A seociation. F Sale - Pure bred Jersey Lfer calf, 7 months old, o of dam with C.T.A. re- Cd of 502 lbs. butterfat. Lce $90. John Smith, Forks- lle, Wisconsin. Fol hei oul co] Pri vil ; . ... . _ - - .
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