Wisconsin State Cranberry Growers Association / Wisconsin State Cranberry Growers' Association. Thirty-first annual meeting, Grand Rapids, Wisconsin, January 8, 1918. Thirtieth summer meeting, pavilion, Nekoose, Wis., August 14, 1917
Gebhart, Herman J.
Should we advertise, pp. 19-20 PDF (484.0 KB)
SHOULD WE ADVERTISE By HERMAN J. GEBHART. Black River Falls, Wisconsin. Members of the Association, Ladies and Visitors: In considering the subject, "Should We Advertise." the first thought that comes to me is the little saying, "Experience is the best teacher." The key to the _ solution of many a knotty problem however, is to be found in the answer to the question, "What is the experience of others?" Applying that question to the problem, "Should We Advertise?" the answer in- variably is that "It pays to advertise." It is hardly necessary to call your attention to a large mercantile concern in Chicago that has boasted that it possesses the largest print- ing outfit in the world which is used almost entirely to convey to the consumer the merits of the numerous articles they offer for sale. Advertising has become an art. Pick up any leading magazine; your attention cannot escape the many skilfully prepared, attractive, and interesting advertisments. You are attracted by them; you read them and the thoughts expressed therein, are often more interesting and truthful than the editorials. Why do people adyertise a commodity they have produced? It is for the purpose of calling the attention of the consumer, and the consumer to be, to the merits of the article produced. resulting in increased sales which in turn benefits finan- cially the producer, and above all. the consumer should be pleased with his purchase. That is successful advertising. Now, what have we Wisconsin Cranberry Growers to advertise? We produce that which has rightly become the national berry-the cran- berry. In that fact alone there is a fund of advertising material. What would Thanksgiving be without cranberries prepared in the various ways? The holidays that follow call for the national berry. Sometimes I think the cranberry is almost a necessary food, cran- berries each day will keep the doctors away. Of course, we cranberry growers know that in this age of watered stock, the cranberry is right up-to-date in possessing, as you know, some 90 per cent of water. However, we need not particularly en- large upon that point, but we can, nevertheless, tell about the quality of that water swamp water, composed, as you know, of the extract of leaves, roots, gums, herbs, barks, balsams, blossoms, berries and _ boneset. The little bud is protected from chill with swamp water; is when In blossom, we nourish and stimulate with swamp water and in maturity, their firmness accelerated by the bright, invigorating Sep- tember days, we gather them bathed in swamp water gathered more gently than a mother handles a babe, for the water gently raises and lowers them within the scoop or rake, never permitting them to be jostled or threshed about,-the cushion method, as one may say, of gathering cranberries. 19
Based on date of publication, this material is presumed to be in the public domain.| For information on re-use, see http://digital.library.wisc.edu/1711.dl/Copyright